If you are a MailChimp user, what other technology is in your stack? We analyzed CabinetM’s stack data this week to answer that question.
We’ve been looking at the StackMates of programs marketers use at the center of their business – we’ve looked at Marketo, HubSpot and Eloqua. This week we’re looking at the tools around an email program: MailChimp. Looking at our stack data, we can see how frequently a too appears in stacks with another tool, and see trends on how marketers worldwide use those tools, together.
MailChimp is a scalable email marketing platform that works for companies of many sizes, small-to-large; Integrates with popular apps and services like Salesforce, Eventbrite, Google, Twitter, Facebook, Shopify, and SurveyMonkey.
Our StackMates graphic (above) has MailChimp at the center, and you can see all the other platforms and tools that have appeared with MailChimp multiple times in the stacks built on CabinetM. The farther out you go in our graphic, the less frequently those tools show up alongside MailChimp in those stacks.
Here are three quick insights based on our analysis:
- MailChimp is used with a very diverse set of products – While Google Analytics appears most often in stacks with MailChimp and platforms like Eloqua and Marketo, the eCommerce and content tool mix is very different.
- Twitter and LinkedIn are far more popular for MailChimp users than Facebook, and “newer” social platforms like Snapchat appear less often – Snapchat is all the way out in the outer ring.
- Social media management tools like Buffer and Hootsuite appear frequently in stacks – about one in five have one of those two tools. Tweetdeck is not as popular, despite the fact that Twitter itself appears very often.
For those of you new to CabinetM, marketers are building their stacks on our platform to help them plan, manage and collaborate around their marketing technology. Stack Insights offer up the wisdom of the community, and showcase trends in technology, categories of tools, even names of stack layers.
See more Stack Insights on CabinetM.