The Marketing Group, a UK-based consortium of agencies and services, has launched Truth, which it bills as the blockchain smart contract technology. The announcement from The Marketing Group states TRUTH will provide clients with “100% transparency” and its proprietary media buying and planning platforms ensure global best practice and complete General Data Protection Regulation compliance.

From the release: “By bringing blockchain technology into the media world we will build a cleaner media supply chain with 100% transparency,” said Mary Keane Dawson, CEO of TRUTH. “We want to put the client first and believe this is the best way to do that.”

Link: PR Newswire

Visit Truth on CabinetM.

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