BlueVenn, leading Customer Data Platform (CDP) and multi-channel campaign management vendors, announce today a strategic partnership with Throtle, a data onboarding company and recognized thought leader in identity resolution. This partnership enables BlueVenn users to merge the online and offline worlds, to learn more about their customer base and build powerful cross-device campaigns, delivering unique, personalized content across the internet.
From the release: “Our partnership with Throtle enhances the BlueVenn CDP further to create even more detailed, intelligent customer profiles than ever before, which enables even deeper personalization of campaigns across online and offline channels,” said BlueVenn CEO Steve Klin. “Adding Throtle’s offering to our own pedigree in creating the Single Customer View will help marketers to join up their understanding of customer behaviors between offline and online channels.”
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