Newsroom AI, launched by Newsroom, acts as a Digital Experience Delivery platform – effectively decoupling Content Management Systems from the user-facing experience. The platform allows publishers to depart from a “one-size fits all” broadcast model, and adopt the algorithmic delivery models successfully introduced by Facebook over 10 years ago. The company has been testing the technology for over 10 months with a wide range of digital publishers, resulting in up to 400% increases in time spent on site and up to 6x increase on average revenue per user (ARPU). The platform addresses user’s increasing demand for content diversity, primarily educated by social media usage, with a built-in exchange module that allows editorial teams to immediately trade content with like-minded publishers.
From the release: “Facebook is getting a disproportionately higher engagement rate – with over 40 minutes spent every day by their users, all while digital publishers are struggling around the 1 minute mark. We’re on a mission to change that.” declared Mihai Fanache, founder, and CEO at Newsroom AI.
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