Sumerian is new Amazon’s browser-based tool for building augmented reality, virtual reality and 3D experiences without requiring any specialized programming or 3D graphics expertise of the marketer. With Sumerian, marketers may build highly immersive and interactive scenes that run on popular hardware such as Oculus Rift, HTC Vive, and iOS mobile devices. Features include the addition of “hosts” marketers can insert into scenes that function as 3D guides for end-users.

From the release: “Customers across industries see the potential of VR and AR technologies for a wide range of uses—from educating and training employees to creating new customer experiences. But, customers are daunted and overwhelmed by the up-front investment in specialized skills and tools required to even get started building a VR or AR application,” said Marco Argenti, Vice President, Technology, AWS. “With Amazon Sumerian, it is now possible for any developer to create a realistic, interactive VR or AR application in a few hours.”

Link: BusinessWire

Visit Sumerian on CabinetM.

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