Innovid, a video marketing platform, has acquired real-time data intelligence company Taykey. This acquisition combines Innovid’s video engagement and performance data from 500 billion+ video ad views with Taykey’s dataset of contextual intelligence across hundreds of millions of digital activities per day. The combined technology allows brands to leverage content and sentiment to improve quality in video advertising, and to solve the problem of ads appearing in unsafe or inappropriate places. As part of the acquisition, Innovid will gain access to Taykey’s technology, big data platform and 14 patents including natural language processing and AI-based machine learning, as well as key hires in New York and Israel.
From the release: “There is massive opportunity for marketers to gain higher performance by leveraging real-time contextual intelligence for video content as a factor in how they plan, optimize and ultimately deliver video creative at scale,” says Zvika Netter, CEO and co-founder of Innovid. “That’s why this acquisition is so exciting for us – it enhances the breadth of insights that Innovid’s media agnostic platform already delivers to brands and drives more effective video marketing, and provides an additional input for data-driven video strategies.”
Link: Nasdaq Globe Newswire
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