WoodWing Software, creator of content creation software, has updated its Enterprise edition, branded as Aurora. The latest update to Enterprise – WoodWing’s multichannel publishing solution – allows media companies and publishers to adopt a channel-neutral content creation workflow, resulting in smart and efficient publishing on all channels. It also ensures fast and easy reuse of content across publications and brands, for the most efficient content distribution yet.
From the release: “With a fast-moving digital environment and increased competition for media companies, time cannot afford to be wasted on manual tasks. Media companies need agile, flexible, problem-solving solutions for their organizations,” says Jan de Roos, CEO of WoodWing. “Currently, it is very difficult to reuse print content on digital channels and amongst teams, brands and publications. Aurora solves this problem that many media companies have, creating content for both print and digital channels. By using a channel-neutral workflow with automation, the publishing process is sped up. For organizations that have a critical time to market, this really does provide them with a competitive edge.”
Visit Aurora on CabinetM.