Cravelabs has launched DropIn Vantage as its latest set of industry-leading, location intelligence tools for media planning, location analytics, and attribution. Customers can leverage one or more audience segments from more than 80,000 available consumer personas and data sets to analyze locations and audiences. Create an index of consumer personas within geographies of any size or shape. Quickly geofence specific Out-of-Home locations, Radio broadcast areas, Census Tract or Block Groups, Zip Codes, or custom TransitZone areas based upon driveshed or walkshed from any point of interest. Activate the insights DropIn Vantage powers by influencing the identified audience or measuring the impact of non-digital activities, such as an Out-of-Home or direct mail media campaign.
Link: PR Newswire
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