Mintigo releases Predictive Audiences for Marketo users
January 23, 2018
Account Based Marketing
Mintigo has released Mintigo Predictive Audiences, a tool for Marketo customers to access and target high-quality audiences generated with real-time first and third-party data. Mintigo Predictive Audiences is an easy-to-use platform catering to small and growing companies seeking to drive greater returns from ABM. Mintigo and Marketo formed a partnership to combine Minigo’s predictive marketing and sales technology tools with Marketo’s account-based marketing expertise.
From the release: “Marketers are spending a lot of resources and efforts on implementing ABM. The one key missing ingredient is the discovery and targeting of the right audience,” says Jacob Shama, CEO and Co-founder at Mintigo. “This is where AI and Mintigo Predictive Audiences can make a huge difference in driving the best quality audiences for each ABM campaign.”
Link: Martech Series
Visit Mintigo Predictive Audiences on CabinetM.
StackMates: What’s in a MarTech stack with Optimizely?
January 22, 2018
What tools does the MarTech user pair most often with a testing platform?
That’s the question we answered with January’s StackMates graphic featuring Optimizely.
When marketers build stacks on CabinetM, we can see trends when they use tools together.
First, generalizations about stacks and marketing automation:
Just as large planets attract other celestial bodies, large-scale marketing technology platforms attract other, smaller tools, creating their own ecosystems. We’re also finding it’s not unusual to find an enterprise using Hubspot AND Salesforce, or Eloqua AND Marketo.
So what do we see with a tool designed for experimentation?
Optimizely is an A/B, multipage, and multivariate testing platform designed for organizations of all types and sizes. Advanced targeting, allocation, and scheduling features provide maximum flexibility. Analysts can schedule tests to run when desired, target tests to key visitor audiences, and precisely control the allocation of visitors to variations.
In stacks using Optimizely, we see there’s social media and analytics are used a great deal — bigger logos show us the product appears more often. Social media management tools aren’t as popular, but email tools are much more popular than in other stacks.
FreshAddress releases free list cleaning tool
January 19, 2018
FreshAddress, maker of email marketing database services, has released new product Free List Check, a health scan for your email addresses. Free List Check is a new email hygiene tool that lets marketers quickly assess the health of their email lists. Marketers can use it to check their email lists for problems that ruin their email marketing ROI such as spamtraps, forced-sign-ups; and invalid email addresses.
From the release: “Proper email list hygiene can make or break any company. Free List Check is a powerful first step towards ensuring that your email lists are problem-free and safe to send,” said Austin Bliss, FreshAddress President. “As the leader in the email list hygiene space, we’re excited to share our email address expertise for free with email marketers worldwide.”
Link: PR Newswire
Visit Free List Check on CabinetM.
Google’s first auto machine learning tool builds image recognition models
January 18, 2018
Google has launched the first product in its Google Cloud Auto ML series, a tool to create custom machine learning models for image recognition. Cloud AutoML Vision has a drag-and-drop interface that lets marketing technologists upload images, train and manage models, and then deploy those trained models directly on Google Cloud. Cloud AutoML allows enterprises to create a simple model in minutes to pilot your AI-enabled application, or build out a full, production-ready model in as little as a day.
Link: Google Blog
Visit Cloud AutoML Vision on CabinetM.
FullContact acquires Mattermark, customer intelligence expertise
January 18, 2018
FullContact, creator of identity resolution APIs, announced the acquisition of Mattermark, a customer intelligence company. The acquisition of Mattermark augments FullContact’s open insights platform, adding four million companies and over 20 million contacts to their patented identity graph, which already houses data on over 15 million companies and one billion people profiles.
From the release: “FullContact exists to enrich relationships and enable authentic connections between people,” said Bart Lorang, CEO and co-founder of FullContact. “We do this by resolving identities across social and digital channels and providing accurate and meaningful data. By incorporating Mattermark’s unique data set into FullContact, we are able to provide customers with even richer information about companies and key employees.”
Visit FullContact on CabinetM.
STACK UPdate: GrooveJar Email and Lead Acquisition
January 17, 2018
Free and easy to download for CabinetM users is our newest STACK Update, GrooveJar Email and Lead Acquisition.
Groovejar helps small businesses and eCommerce providers, worldwide, grow their email subscribers through a range of website optimization widgets, and improve conversion rates with a suite of simple triggered emails that assist in converting visitors into paying customers.
STACK UPdate is a program to help the CabinetM user community stay abreast of the latest in marketing technology. The first element of this new program will be a series of vendor-specific reports covering new products or significant product updates, produced by CabinetM and provided at no charge to CabinetM registered users. STACK Update Reports are designed to provide enough information for a marketing technology user to assess whether a product might be a fit for his or her requirements and to inspire a connection between a potential user and an innovative vendor. To learn more about STACK UPdates, contact Erica Ross at firstname.lastname@example.org.
Bizzabo adds features to events app
January 16, 2018
Bizzabo has relaunched its event app to give marketers greater control of the attendee experience. Added features allow marketers to customize attendees’ app experience from start to finish with your choice of images, content and colors to create a unified and consistent brand experience. The app allows attendees to communicate with each other before and after the event, and to participate in live polls or Q-and-A experiences via the app.
Link: Bizzabo Blog
Visit Bizzabo Event App on CabinetM.
8 places marketing technology vendors need a profile
January 16, 2018
Your enterprise exists to solve problems for marketers, for advertisers, for brands.
How do they find you?
You’ll need to have an accurate profile on the sites where marketers are seeking solutions, but it’s hard to figure out where you really need to be.
CabinetM has put together a guide to get you where you want to be, quickly. Use this eBook to know where marketers are seeking technology, what the cost is, and what you’ll get for your money.
You know it’s hard for marketers to distinguish between the great and the mediocre when it comes to marketing technology. Make sure you’re being found in the places marketers are seeking solutions.
Salesforce Commerce Cloud now integrates with Instagram
January 16, 2018
Salesforce launched a number of improvements in the Commerce Cloud platform this week, including an integration with Instagram. Marketers may add Instagram content via Commerce Cloud, with the content updating automatically as the product catalog changes. Salesforce also added its AI tool Einstein Vision to Commerce Cloud, so it can can now automatically tag posts in the brand’s feed or on public Instagram feeds, where a logo or specific products appear, eliminating the previously manual work of tagging posts. Finally, Commerce Cloud and Salesforce Marketing Cloud are now linked together, enabling triggered emails through the marketing product.
Link: MarTech Today
Visit Salesforce Commerce Cloud on CabinetM.
Co-founder Anita Brearton: Connect your data and engage your customer
January 15, 2018
CabinetM co-founder Anita Brearton, one of CMSWire’s columnists of the year, writes this week about the data silos that are keeping you from connecting with your customer.
“In most companies, data ownership breaks down like this: marketing owns the lead and prospect data, as well as the customer behavioral data; sales owns the contact and account management data; service owns the product issue data; and finance has transaction records. Everyone understands the key to success is having a comprehensive 360-degree view of all customers and their life cycle journeys.”
How do you get there? Read the latest in CMSWire.
Google AdSense adds tool to raise up best ads
January 14, 2018
Google AdSense has released Ad Balance to allow users to reduce the number of ads shown by displaying only those ads that perform the best. You can now run experiments to see how different ad fill rates impact revenue and ad session lengths.
Link: AdSense Googleblog
Visit Google AdSense on CabinetM.
Talkwalker Alerts released to compete against Google Alerts
January 12, 2018
Social Media Marketing
Talkwalker is taking its social media listening specialty one step farther by releasing a free Alerts tool to compete directly against Google Alerts. Talkwalker Alerts delivers mentions of any keyword (i.e. brand name, hashtag, competitor) across the internet straight to your inbox. The revamped product also features brand mentions from Twitter, making it the only free alerts service that delivers social media mentions as they happen.
From the release: “Social media is where the action is today. If you want to stay on top of news and social conversations on your brand or products, you have to be constantly checking all major social platforms. We’re trying to make that process easier for you by bringing all brand mentions from across the internet to your inbox automatically. Our aim is to empower marketers around the world and help make their job easier. This is why we’ve decided to keep the tool free and make it essential for communication professionals by adding the most important Twitter results,” informed Robert Glaesener, CEO of Talkwalker.
Link: Martech Series
Visit Talkwalker Alerts on CabinetM.
StackInsights: Know the layers of technology helping you in 2018
January 12, 2018
Looking at how you’re going to save time and money in 2018, it makes sense to look at what marketers did this past year when it came to managing their marketing technology.
Be you B2B, B2C or B2E, there were a few constants when it came to technology across the enterprise:
- Resources are finite.
- Automating processes saves both time and money
- Technology that doesn’t work, doesn’t work well with other tech, is too hard for your staff to use or isn’t used at all is a waste of time and money.
Enterprises using MarTech, FinTech, AdTech and collaboration tools have CabinetM to help manage technology adoption, use and spend. Leveraging a database of 8,000+ products, enterprises used technology stacks to get their arms around their technology.
The premise is this: You have groups of technology you can put in layers. Put those layers together and it forms a stack.
The why behind it may be easier to grasp: If you can manage all your company’s technology on a spreadsheet, you should do that. When your enterprise has grown beyond a clipboard, where you need to manage multiple software contracts that expire at different times, across multiple users with purchasing power for tech that needs to integrate with what you already have, use a tool to build a stack.
How to create layers of a stack
The layers of the stack are completely up to the user; You can see what that top layer names were on the CabinetM platform last year in this graphic, but we never see the exact same stack twice.
While the most popular name for a stack layer is “analytics,” not every stack had a social media layer, or a CRM layer. And while “content” and “collateral” were names of layers, “blog” was near the top of the list when it came to most popular layer names.
What were the most popular layer names in 2017?
- Social Media
- Email Marketing
- Marketing Automation
When you add the five products to layers, you can see how the stack starts to take shape.
Note that when we match up the top layers and the top products marketers are choosing for CabinetM stacks, they’re not exact: Our number 6 most popular layer is leads, our number 6 most popular product is Hootsuite (social media management).
- Google Analytics
- Marketo Engagement Marketing Platform
- Google Adwords
- Google Docs
Now that you have the basics, check out how you can build your free stack on CabinetM.
Build a stack and see how much technology you have in just your own department, and then envision that in every department in every office you have.
Need help in managing your marketing technology? Erica Ross at email@example.com can help you walk through a stack.
Sureshot’s Universal Connector Framework supports marketing integrations
January 11, 2018
Sureshot, creator or solutions for marketing automation, launched a new connector framework to ease martech integration processes, as well as the user experiences (UX) of marketers everywhere. The Universal Connector Framework is an integration tool supports the creation of user interfaces on top of a data transfer layer and robust workflow engine.
From the release: “Ideally, automated marketing tools should increase efficiency and productivity, but using them often requires marketers to supplement the process with a series of manual tasks in order to make everything in the stack work together. It’s inefficient, dysfunctional and counterintuitive. Our framework eliminates this problem by taking the heavy lifting out of the integration process, equipping users with greater flexibility in how they connect their tools, and providing a UX that makes these integrations accessible for non-technical users,” Sureshot CEO David York said.
Visit Sureshot on CabinetM.
No-refresh launches eCommerce tool for customizing clothes
January 10, 2018
No-refresh has launched Hoodie Design Software for online retailers. The tool, designed to be installed on any platform, allows retailers to offer end-users the ability to custom design their own hoodies. The program comes with ready-to use templates, three product views, and an “undo” function to avoid fashion disasters, even when used on mobile phones. Retailers can individually price templates, clipart and text to be used on the hoodie.
Link: No-refresh on CabinetM
Visit No-refresh on CabinetM.
Italian agency Diennea launches EmailSuccess at Mailcon
January 10, 2018
Diennea, the digital integration agency located on Italy’s East Coast, has launched EmailSuccess, an on-premises Mail Transfer Agent solution at Mailcon, the gathering of mail professionals in the U.S. EmailSuccess was developed by the agency to solve the problem of inbox placement: the ability to deliver messages to the recipient’s inbox.
From the release: “EmailSuccess has been developed with the aim of providing an intelligent and scalable server solution which guarantees full control over the configuration of each individual parameter; with EmailSuccess, individual sending rules can be set for each single ISP, and separate IP pools can be defined; moreover, the latest authentication technologies such as SPF, DKIM and DMARC can be implemented and supported.” explains Fabio Masini, Diennea CTO.
Visit EmailSuccess at CabinetM.
STACK UPdate: Woopra Customer Journey Analytics
January 10, 2018
Analytics, STACK UPdates
With the launch of its Customer Journey Analytics platform, Woopra has extended its offering beyond marketing analytics to encompass web analytics, mobile analytics, product analytics, and customer success analytics in order to provide organizations with a complete and actionable view of customer behavior, status and satisfaction.
CabinetM‘s newest STACK UPdate™ is Woopra.
STACK UPdate is a program to help the CabinetM user community stay abreast of the latest in marketing technology. The first element of this new program will be a series of vendor-specific reports covering new products or significant product updates, produced by CabinetM and provided at no charge to CabinetM registered users.
STACK Update Reports are designed to provide enough information for a marketing technology user to assess whether a product might be a fit for his or her requirements and to inspire a connection between a potential user and an innovative vendor.
To learn more about STACK UPdates, contact Erica Ross at firstname.lastname@example.org
Salesforce acquires Attic Labs to boost Quip collaboration tool
January 9, 2018
Attic Labs, known for its production of Noms, a decentralized database making it easy to store, move, and collaborate on large-scale structured data, has been acquired by Salesforce. The team at Attic labs will work on Quip, Salesforce’s productivity suite. At Salesforce, Attic Labs technology will extend Quip’s ability to connect live data sources, making it easier for people to collaborate faster and more effectively. Noms will remain open source software and will continue to be available for use under its license.
Visit Quip on CabinetM.
Viacom acquires influencer agency WHOSAY
January 9, 2018
Media company Viacom, which owns such outlets as MTV and Comedy Central, will acquire influencer agency WHOSAY. Whosay pairs brands and influencers, then creates a campaign and spreads it to a targeted audience across social, digital, mobile, linear, out of home and other channels. The acquisition boosts Viacom’s ability to tell its own story, having seen WHOSAY successfully market Viacom properties such as BET (Black Entertainment Television).
From the release: “One objective is accelerating our participation in next-generation platforms and solutions,” Viacom CEO Bob Bakish said, outlining his principle 2018 objectives at the UBS Global Media and Communications Conference earlier this month. “So those are things like the over-the-top business, where we see significant opportunity on the virtual MVPD [multichannel video programming distributor] side, also the direct-to-consumer side, and related to that, the advanced advertising side. And this is not something that we’re making up … we had about $350 million of business there across those sectors [in 2017], and we believe that’s a $1 billion business by 2020.”
Visit WHOSAY on CabinetM.
Oliver Wyman acquires Draw, gains development and CRM expertise
January 8, 2018
Global management consultancy Oliver Wyman has acquired Draw, a digital transformation agency. Draw will join Oliver Wyman Labs, within its Digital practice, boosting capabilities in digital strategy, user experience design, web development, CRM, and front and backend development.
From the release: Paul Beswick, Global Head of Oliver Wyman’s Digital Practice, says: “Draw have been incredible partners in many of our most transformational projects. We are delighted that they have chosen to join us formally and look forward to jointly developing our digital capabilities. Together we will be better able to help clients create differentiated digital experiences, magnetic applications, and to support their most ambitious new business ventures.”
Visit Oliver Wyman Digital Practice on CabinetM.