Coherent Path, known for its email marketing calendar tools, has released Campaign Optimization, a tool to help boost email campaigns. Available via the Oracle Marketing Cloud, the app combs through your email library, and, based on customer engagement, sends the most relevant email.

From the release: “Email continues to be a critical touchpoint for retail marketers as they look to attract and retain a loyal customer base,” said James Glover, co-founder and CEO, Coherent Path. “We see tremendous potential in working with Oracle Marketing Cloud as we now have the opportunity to help Oracle Responsys’ vast network of retail customers effectively engage with their customers through their email strategy.”

Link: BusinessWire

Visit Campaign Optimization on CabinetM.

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