DialogTech, which produces analytics tools for marketers seeking insights on phone leads, has acquired Swydo, an agency that has produced a visualization tool for marketing dashboards and reports. The move enables DialogTech to bring world-class omni-channel visualizations to call analytics.
From the release: “Over the past ten years DialogTech has pioneered the science of call analytics. From asynchronous DNI (dynamic number insertion) to caller experience personalization to AI and machine learning, DialogTech has continued to innovate with industry firsts that redefine what it means to provide actionable marketing analytics for inbound calls,” wrote DialogTech CEO Irv Shapiro in the announcement. “And now, by acquiring Swydo, we’ve changed call analytics once again.”
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