Merkle’s parent company, Dentsu Aegis Network, has acquired HelloWorld, a digital marketing solutions provider focused on promotion and loyalty solutions. HelloWorld has a technology-centric practice that links response-driven consumer promotion with loyalty strategies and program execution. It will continue to operate as its own division under Merkle Loyalty Solutions.

From the release: “The acquisition of HelloWorld increases our collective scale in providing loyalty strategy, technology, and engagement services that support the life cycle of our clients’ programs, across industries,” said Michael Hemsey, executive vice president of Merkle Loyalty Solutions. “Bringing together two recent Forrester Loyalty Wave™ strong performers makes us one of the most significant and strategic players in our industry. We will continue to expand our global client roster, working with brands that leverage the sophistication of our people-based loyalty marketing and technology solutions.”

Link: BusinessWire

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