Terminus, the B2B-focused vendor creating account based marketing solutions, has acquired BrightFunnel and its patent-pending multi-touch attribution platform. The combination will accelerate the growth of Terminus as an account-based marketing platform, adding 40 San Francisco-based staff to the 150 “Terminators” headquartered in Atlanta.

From the release: “We are excited to help solve one of the top challenges our customers face — how to measure and optimize the impact of marketing and sales initiatives on revenue,” said Eric Spett, CEO and co-founder of Terminus. “Our customers want to understand the influence of campaigns throughout the buyer’s journey, create a 360-degree view of engagement that supports one revenue team, and close the loop on measuring account-based marketing and advertising. Together, Terminus and BrightFunnel deliver best-in-class account-based execution and B2B analytics for today’s unified revenue team.”

Link: BusinessWire

Visit Terminus on CabinetM.


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