BlueVenn announced the purchase of LEAP Media Solutions (LEAP), a provider of customer analytics and marketing campaign services for the US media industry. The acquisition will strengthen BlueVenn’s presence in the media and publishing market, which already boasts over 200 newsmedia brands operating the BlueVenn Customer Data Platform and its analytics, personalization and campaign management tools.

From the release: “As part of BlueVenn, LEAP will continue to offer its same outstanding service to media clients, but with tighter integration to our cutting-edge data analytics and marketing automation tools,” BlueVenn President, Curt Bloom, said. “This acquisition, along with LEAP’s expertise, helps us strengthen our standing in the media market, and turns a long-running collaboration with LEAP into a permanent relationship.”

Link: CabinetM

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