Leading online data marketplace Datonics has announced that its audience data will be made available in the Neustar Data Directory, part of the Neustar Identity Data Management Platform (IDMP). Advertisers and publishers can streamline targeting, strengthen analytics and improve ROI by applying Datonics’ newly added data to their existing audience profiles.

From the release: “With the recent advances in first-party and third-party data integrations, programmatic advertising has made strides in allowing advertisers to more precisely target consumers. Publishers now also have better insight on their readers and the value they provide for their advertisers,” said Michael Benedek, CEO of Datonics. “We are delighted to be working alongside Neustar and helping the advertisers and publishers on their DMP have better access to data.”

Link: PR Web

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