Seeking to add context-relevant personalization to the brick-and-mortar shopping experience, Manthan’s TargetOne has been updated to include a version for retailers. TargetOne provides personalization by algorithmically processing shopping intents and buying contexts of the customer. Retailers can now send notifications and personalized offers, tailored to customers interests/preferences, before the customer begins her shopping journey or while she is at the store exploring options to meet her requirements.

From the release: “Personalized customer engagement opens up new avenues for retailers and deepens their relationships with customers. This also brings stores back into prominence as customers find new meaning, excitement and relevance in their store visits,” said Amit Rohatgi, Manthan Director of Personalized Marketing Products.

Link: PR Web

Visit TargetOne on CabinetM.

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