Does it feel like you’re digging deep into your data and only finding random details on your customers? Or like being an archaeologist looking for Medieval insights and finding a 20th Century dump of random labels.

With the customer analytics tools available, the information you are looking for can be more targeted, the data you crunch can be more specific, and the insights you gather can be immediately pumped into the decision-making process.

The information you’ll have is staggering. The demographics of the audience you reach vs. your shoppers in stores and online. The ability to price your product exactly. The data you need to tailor your product development to what your customer needs, with a delivery strategy to match.


SAS Customer Link Analytics enables marketers to analyze social networks and identify relationships among customers, and then use that information for more accurate profiling and segmentation.
BEST FEATURES: Network visualization, dashboards and reports. Customer segmentation and mining. Performance measurement and management.
PRICING: See vendor for details.


Data-Driven Content (DDC) by Clickagy uses proprietary AI technology and Natural Language Processing to track buyers online, learn their preferences based on where they browse and what they click, and then display a version of your content that’s most likely to entice and engage..
BEST FEATURES: Tracks website visitors over time to learn their preferences across a variety of channels. Granular reporting to compare optimized performance.
PRICING: See vendor for details.


IBM Watson Customer Experience Analytics provides marketers with customer experience insights by tracking what customers do and where they click in sites and in apps. You can monitor navigation, view behavior, replay sessions and make quick decisions to create better customer experiences. Replicate the top performing paths and weed out the troublesome ones.
BEST FEATURES: Quantify and visualize complete, cross-channel customer journeys—individually and in aggregate—across devices and over time.
PRICING: See vendor for details.

Oracle Analytics Cloud offers powerful predictive analytics, enterprise-class reporting, and easy “what-if” analysis. Compile intelligence from cohorts, places, and machines to power proactive analytics and change the way you work.
BEST FEATURES: Bring the power of your data and analytics to every process, interaction, and decision, anytime, anywhere.
PRICING: See vendor for details.


Plumb5 is an all-in-one customer analytics platform designed to unify your data so for the highest possible accuracy in customer engagement. Helps you grow your business by intelligently automating your conversion and retention strategies.
BEST FEATURES: Connects all your customer touch-points and applies auto-segmentation and learning techniques.
PRICING: See vendor for details.

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