Talkwalker is taking its social media listening specialty one step farther by releasing a free Alerts tool to compete directly against Google Alerts. Talkwalker Alerts delivers mentions of any keyword (i.e. brand name, hashtag, competitor) across the internet straight to your inbox. The revamped product also features brand mentions from Twitter, making it the only free alerts service that delivers social media mentions as they happen.

From the release: “Social media is where the action is today. If you want to stay on top of news and social conversations on your brand or products, you have to be constantly checking all major social platforms. We’re trying to make that process easier for you by bringing all brand mentions from across the internet to your inbox automatically. Our aim is to empower marketers around the world and help make their job easier. This is why we’ve decided to keep the tool free and make it essential for communication professionals by adding the most important Twitter results,” informed Robert Glaesener, CEO of Talkwalker.

Link: Martech Series

Visit Talkwalker Alerts on CabinetM.

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