Refer.com, the platform where business profiles are created to solicit referrals, has acquired Referral Key and its database of 5 million professionals and businesses. The acquisition comes after a year of study of Referral Key’s customers and their needs for tools to help refer business in and out of their networks.

From the release: “At its core, it’s simple… Referrals are the primary source of new business for millions of professionals and SMBs worldwide,” CEO Tom Gay said. “Refer.com SaaS products and services already deliver tremendous value to our diverse worldwide customer base. Today we welcome Referral Key members from over 200 countries into our family and we’re focused on bringing our tools to this expansive, growing Referral Key audience to help members reach their sales goals.”

Link: Martech Series

Visit Refer.com on CabinetM.

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