Urban Airship has launched AI Marketing Orchestration to guesswork out of delivering highly relevant cross-channel messages. The platform’s new predictive machine learning enables marketers to deliver notifications at the precise moment each individual is most likely to engage. It was built with open data and channels to support existing MarTech solutions, while adding new native support for triggered email and SMS notifications.

From the release: “Our new capabilities are revolutionary for marketers. We’re bringing the real-time nature of mobile to traditional digital channels with the only open platform that spans the entire MarTech stack,” Urban Airship CEO Brett Caine said. “With AI-powered marketing orchestration, brands would now be capable of maximizing their use of customer data, automation, and machine learning across existing solution investments to boost results and lower costs.”

Link: Martech Series

Visit Urban Airship AI Marketing Orchestration on CabinetM.

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