CallRail, a call tracking and analytics provider, has announced the launch of Call Highlights, an AI-driven extension of its Keyword Spotting technology within CallScribe. This extension automatically detects and surfaces relevant keywords in a phone call. While Keyword Spotting identifies pre-determined keywords and phrases within call transcriptions, CallRail’s first-to-market Call Highlights feature detects and proactively recommends new keywords to analyze, providing extra insight from a given phone conversation.

From the release: Kevin Mann, Chief Product Officer and Co-Founder at CallRail, said “These days, marketers can’t afford to waste their ad dollars, and CallRail is continuing to develop products that help prioritize what’s driving real results. Call Highlights can reveal unique customer insights that marketers might have otherwise missed and use them to shape future marketing initiatives that will truly resonate with their target audiences.”

Link: MarTech Series

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