Accretive Media has launched a new digital-out-of-home (DOOH) advertising platform reaching targeted consumers on digital screens at nearly 100K venues across the United States. The key to Accretive Media’s solution is its proprietary data lake. The Accretive Data Lake combines location and geotemporal information with people-based profiles and deterministic attributes to create a comprehensive view of a consumer’s digital and physical footprint.
From the release: “Consumers spend more than 70 percent of their time out of the home, carrying at least one mobile device that we are able to deterministically link back to their interests, behaviors, movement patterns, offline purchase history, and other key attributes,” said Craig Benner, Founder & CEO of Accretive Media. “Connecting the dots between out-of-home displays and mobile devices, Accretive can tap into this rich data and action against it in DOOH. Our platform transforms the outdoor medium into a more addressable and accountable format that drives serious results. Advertisers have never debated the power of outdoor, but they’ve always acknowledged its targeting and measurement limitations. We have solved for that today. As brands start to realize the true ROI that can be achieved with Data-Driven DOOH™, we anticipate massive growth in the market.”
Link: PR Web
Visit Accretive Media Digital Out-of-Home on CabinetM.