Marketing today is a bit like being on a roller coaster — it has its ups and downs, but no one would ever complain that it’s boring.
Marketing is on the front lines of revenue generation and fills a mission critical role in virtually every organization. Living in a chaotic and rapidly evolving environment is both challenging and energizing — and can be extremely stressful.
But in my conversations over the last two years with CMOs, marketing technologists and agency personnel from organizations of all shapes, sizes and industries I can tell you one thing — no one has it all figured out.
Most organizations are convinced they lag behind their peer group when it comes to deploying and managing the performance of marketing technology. The CMO of a Fortune 100 company was embarrassed to admit that her team struggled to manage all of their technology. Believe me — we are all in the same boat.
So as we move into 2017, let’s start by shaking off the anxiety, then roll up our sleeves to tackle the five big marketing challenges we all will face in the coming year:
- Managing marketing technology across the organization,
- Adapting to a world where reaching prospects is increasingly difficult,
- Driving increased customer engagement,
- Delivering a unified customer experience and
- Measuring marketing performance.
Read full article on CMSwire.com