The concept of the full-stack marketer is relatively new.
It refers to someone who has a ‘full stack’ of skills – creative, technology, and data – and can deliver in any one of the areas, or across all three.
Such a person will, naturally, tune in to what’s happening across advertising, marketing technology and even data science. But what are the trends which are affecting all three? What’s happening ‘across the stack’?
To find out, we interviewed Emarsys co-founder and Chief Innovation Officer (CINO), Hagai Hartman. To hear what he had to say, watch the video and read a few comments here: https://www.econsultancy.com/blog/68757-three-full-stack-marketing-trends-for-2017/