All posts by Erica Ross

It’s so awkward to get personal
August 16, 2016 Advertising, Content Marketing, Editorialized Content

It’s awkward getting personal. You’re so used to putting out a story and   here comes the the new big thing where customers are looking to be addressed as if they’re people, not numbers.

It’s hard when it seems you’re trying to be all things to all people. Especially when July 2016 research from Forrester Consulting, commissioned by Persado says more and more are focusing on making content personal.

But that doesn’t mean the content production process has gotten any easier. If anything, creating more personalized, insight-driven content is more difficult now than ever. When the same executives were asked about the challenges they face with content creation, 60% mentioned it was difficult to keep up with demand for more content across more channels. Meanwhile, another 50% mentioned they found it tough to leverage behavioral and attitudinal data to create emotionally-engaging content.

But how do you target content to someone just Have you tried Personalization tools?  

Personalization tools gather data about the customer’s browsing, shopping and buying habits, and then on behalf of the brand, reach out to the customer based on the user’s habits. These programs can customize website experiences, send targeted email and can respond via social media.

Want to get a mobile customer who has just left your website? Or offer a deal to the shopper who just browses your shop online? You can get personal, if you have the right way to do it. 

Read the full article at Digital Marketing Research & Insights

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How Brands Are Using Triggered Email Campaigns
August 15, 2016 Brand Management, Content Marketing, Referral Marketing, Tips & Tricks

By marketingprofs.com

Triggered email campaigns receive significantly more engagement than other types of messages, yet they are still not widely used by brands, according to recent research from Yesmail. Read the full article at MarketingProfs

Read the full article at marketingprofs.com

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Have an App? The Step-by-Step Guide to Marketing It Free
August 15, 2016 Content Marketing, Industry, Social Media Marketing, Tips & Tricks

By Neil Patel, quicksprout.com

Apps are huge.

But you already knew that. But did you know just how big apps are?

Did you know that as of June 2015, more than 100 billion mobile apps had been downloaded from the Apple App Store alone?

Google Play? 65 billion.

These are pretty insane numbers. And get this: the world’s app obsession shows no signs of slowing down.

These numbers go up. And up. And up. And up.

The world uses mobile devices.

And mobile devices use mobile apps.

Which makes mobile apps big business.

Read the full article at Quick Sprout — Make Better Content

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4 Reasons to Start Planning for the Holiday Email Marketing Rush Now!
August 15, 2016 Email Marketing, Productivity, Collaboration & Workflow, Tips & Tricks

Black Friday, the unofficial start of the holiday season, is just a little more than three months away. However, the vast majority of marketers haven’t started planning any of their holiday email marketing campaigns yet.

Only 20% of marketers plan for their peak-season email campaigns more than three months in advance, according to our State of Email Production report. And the majority of marketers don’t even plan more than two months in advance.

[Tweet this chart →]

Read the full article at litmus.com

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How do you keep up on SEO? It’s not a big search
August 15, 2016 Content Marketing, Editorialized Content, Search Marketing, Social Media Marketing

How can you possibly stay on top of the SEO game when it seams to change every week? John Lincoln of Search Engine Land says it’s about developing a few good habits.

After you’ve picked out your SEO tools via CabinetM, there are just a few habits to get into to support your continuing education:

  • Follow the news
  • Measure your progress
  • Take action
  • Then seek improvement

Seriously good details exist on the original article, and there are great tools to discover in Search Engine Marketing at CabinetM.

Read the full article at Search Engine Land

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Boomtrain Acquires Messaging Company Nudgespot
August 12, 2016 MarTech Product News, Productivity, Collaboration & Workflow, Products

Summary:

Boomtrain, a marketing platform that uses artificial intelligence (AI) to drive relevant interactions with users at every touchpoint, announced it has signed a definitive agreement to acquire partner, India-based Nudgespot. Nudgespot has built a best-in-class messaging platform that will integrate into Boomtrain’s technology to deliver a seamless experience for businesses to communicate with customers and visitors on websites and in mobile apps. Boomtrain and Nudgespot initially partnered nine months ago, and have been co-developing a product that combines Nudgespot’s platform with Boomtrain’s AI technology. 

Function:

Content Customization

From the PR Newswire release:

“The acquisition of Nudgespot will accelerate our strategy to enable AI-powered communications between businesses and their customers,” said Nick Edwards, CEO and founder of Boomtrain. “This is the first productized messaging application that will be fully integrated into a marketing suite. This gives marketers the ability to incorporate multi-channel chat functionality, combined with our artificial intelligence platform, to facilitate personalized, scalable conversations with their customers.”

 

Read the full article at PR Newswire

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Zeta Interactive Acquires Acxiom’s Email Services Unit to Accelerate Its Data-Driven Marketing Leadership
August 12, 2016 Brand Management, MarTech Product News, Products, Public Relations, Referral Marketing

Summary:

Combining Acxiom Impact with Zeta creates a top-tier player in the fast-growing marketing cloud sector. The two companies’ complementary assets and capabilities, technology platforms and laser focus on delivering results for the world’s largest brands, provides enterprises with more options as they navigate an increasingly complex digital marketing landscape.

Function:

Email Marketing

From the Press Release:

“Adding Acxiom Impact’s highly-rated technology and world-class professional and managed services into Zeta’s world-class platform is a game-changer not only for us as a company, but also for the marketplace,” said David A. Steinberg, Zeta’s CEO and Co-Founder. “As Zeta drives towards realizing our vision of solving CMO’s biggest challenges by making data actionable at every step of the customer journey, we are constantly seeking opportunities to get there faster.  Together, we provide a top-rated self-service offering and become the dominant player in Managed Services. The combination of Acxiom Impact, a platform and team that we have tremendous respect for, and Zeta brings together two like-minded companies with a passion for driving client success – across the entire customer journey, cross-channel and cross-device.”

 

Read the full article at PR Newswire

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Industry Census Says “Email Sophisticated And Profitable”
August 12, 2016 Industry Buzz

According to an analysis of digital marketing experts by Adestra, a decade of email marketing data shows the email channel is the fastest growing of any other channel in the marketing mix. Ahead of SEO, content marketing, paid search and direct marketing, 73% of respondents rate email ROI ‘excellent’ or ‘good’.

The report asked more than 50,000 marketers, chosen from a cross-section of business-to-consumer and business-to-business enterprises, to share winning email list strategies, as well as identify their biggest challenges.

Only 9% of respondents say they are “very successful”, and 55% of respondents say they are “somewhat successful.” And 36% admit that their email strategy is “unsuccessful.”

The Econsultancy/Adestra Email Marketing Industry Census 2016shows how digital marketing has matured over the years, relying on email marketing as a central focus with true measurable results, rather than a passing trend, says the report. In contrast, ‘trendy’ channels like social media have started to fade, evidenced by being the only decrease in focus by both client-side and agency respondents.

To read full report go to MediaPost.com

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The Great Marketing Migration
August 12, 2016 Industry Buzz

While there are numerous reasons why agency businesses are struggling today, the underlying gravitational pull they’re fighting is this: marketing is migrating in-house.

That’s not to say that companies don’t still need or want help from external service providers. Or that there aren’t new and exciting opportunities in the services space.

They do, and there are.

But we’re witnessing a geological shift in the structure of the marketing industry. And the latest data from a study by DataXu, shown above, suggests that it’s crossing a tipping point.

For full article go to ChiefMarTech.com

 

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Twitter Opens Moments to More Influencers and Brands
August 12, 2016 MarTech Product News, Products, Social Media Marketing

Summary:

Twitter Moments, which debuted in October, and was previously called Project Lightning, is one of the central components of the company’s marketing efforts. Until now, every Moment had been curated by either Twitter’s editorial team or a limited group of partners.  

This week the company revealed that it has given certain “groups of creators” the ability to curate tweets around major events and that everyone will have this capability in the coming months. 

Function:

Social Influencer Marketing 

From the VentureBeat article:

“By extending this creative format to more people, and eventually to everyone on Twitter, we are giving people a new and dynamic way to tell their stories,” the company explained in its blog post.

 

Read the full article at VentureBeat

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Guidebook Introduces a Mobile Admin feature for On-the-go App Changes
August 12, 2016 Content Marketing, MarTech Product News, Products

Summary:

Mobile app specialist, Guidebook, announced the launch of a unique feature that allows users to make last-minute changes to app content directly via their mobile devices.

Function:

App Development: Mobile

From the MarTech Advisor article:

Wayne Morris, Vice President, International at Guidebook explains: “At Guidebook we listen very carefully to feedback from our clients and many asked about being able to manage their apps or guides on the go via their mobile phones. Guidebook’s Mobile Admin offers a unique solution to event organizers who want to send last-minute announcements, notifications, make room changes or update an event schedule directly via their mobile phone. With Mobile Admin, event organizers are in control.” 

 

Read the full article at martechadvisor.com

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Madison Logic Expands Activate ABM to Include Measurement and Attribution Analytics
August 12, 2016 Advertising, Analytics, Content Marketing, MarTech Product News, Products, Search Marketing, Tips & Tricks

Summary:

Through Active ABMTM, Madison Logic’s platform now provides attribution and engagement metrics for account-based marketing programs. B2B marketers can now see how their accounts are engaging with their content and optimize their programs in real-time to drive success.

Function:

Account-Based Marketing Tools

From the MarTech Advisor Article:

“With these insights, B2B marketers can now better optimize targeted advertising and content syndication tactics to influence their prospects and ultimately drive revenue,” said Madison Logic CEO, Tom O’Regan. “Activate ABM™ provides visibility into how two previously siloed tactics work together to drive product awareness and pipeline.”

 

Read the full article at martechadvisor.com

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Facebook Updates Ad Blocking Features
August 12, 2016 Advertising, MarTech Product News, Products, Social Media Marketing

Summary:

Facebook is taking a stand against ad blockers. The social network announced that it has tweaked its tech to prevent ad-blocking software from working on its desktop site. Facebook is expanding the tools that allow users to have more control over their advertising experience, as well as updating their approach to ad-blocking.

Function:

Social Media Advertising 

From the Facebook Announcement:

“This isn’t something that we need to do for revenue, this is something that we really believe in,” Andrew ‘Boz’ Bosworth, Facebook’s ads chief tells Business Insider. “For us, it’s a very principled stance on how Facebook should be delivered.” 

Link to Business Insider article: http://www.businessinsider.com/facebook-blocks-ad-blockers-updates-its-ad-preferences-2016-8

Read the full article at Facebook Newsroom

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Sharelov Launches New Social Media Collaboration Platform for Teams
August 12, 2016 Content Marketing, MarTech Product News, Productivity, Collaboration & Workflow, Products, Public Relations, Social Media Marketing

Summary:

Sharelov is a new social media management platform that optimizes the collaboration process of agencies and marketers to help them produce better campaigns. The cloud-based service allows content creators to design, review, send feedback and publish social media campaigns across social networks. 

Function:

Social Media Management

From the Press Release:

“We developed Sharelov to provide social media creators a simple, beautiful and secure platform to manage campaigns and clients,” says Sharelov’s Founder Rafael Arteaga. “Great social media content is a team effort that involves multiple disciplines and collaborators that are often spread in different locations. Sharelov provides the online canvas and tools to facilitate the development process and help everyone be on the same page.”

Link to the Press Release:

http://www.prnewswire.com/news-releases/sharelov-launches-new-social-media-collaboration-platform-for-teams-300311766.html

 

Read the full article at PR Newswire

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Customer.io Announces Actions, Powering Omni-Channel, Customer-Centric Experiences
August 12, 2016 Content Marketing, Customer Relationship Management, Email Marketing, MarTech Product News, Products

Summary:

Customer.io, a behavioral messaging platform for automating hyper-personalized customer communication, announced Customer.io Actions, extending the platform’s rich behavior-based segmentation and automation to other tools in the marketing stack.

 Function:

Email Automation

From the Press Release:

“We want our clients to spend more time creating lasting relationships with their customers and growing their business—and less time setting up and managing their messaging infrastructure,” said Colin Nederkoorn, CEO of Customer.io. “Actions furthers our long-term vision of making it easy for growth marketers to use behavioral data to create rich experiences for their audiences, something that until now has been difficult for marketers to do.”

 

Read the full article at prweb.com

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Lithium Delivers Next Generation Data for Twitter’s Gnip 2.0 with Klout Enrichments
August 12, 2016 Analytics, MarTech Product News, Products, Social Media Marketing

Summary:
Lithium Technologies announced the next generation of Klout Enrichments for Twitter’s Gnip 2.0 products that will provide marketers, advertisers, customer support and analytics providers with deep, meaningful data into their customers, competitors and trends. With this update, customers of Gnip 2.0 can now better understand their influencers’ areas of interest, and expertise, with each tweet.

Function:

Social Media Analytics

From Lithium’s Announcement:

“The most successful brands think of themselves as a person interacting with other people and use data in a smart and useful way to act accordingly,” said Rob Tarkoff, President and CEO of Lithium Technologies. “This next generation of Klout Enrichments for Gnip 2.0 arms brands with the information to truly understand their customers’ influence and expertise so that they can more effectively engage with them.”

 

Read the full article at lithium.com

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Terminus Announces First-Ever Account-Based Marketing Cloud for Salesforce
August 12, 2016 MarTech Product News, Productivity, Collaboration & Workflow, Products, Referral Marketing

Summary:

Terminus, the account-based marketing platform, announced the creation of ABM Cloud for Salesforce, a partner program consisting of account-based marketing software vendors whose products integrate and work seamlessly with the Salesforce CRM. 35 vendors have joined the initiative. The goal is to help marketers design comprehensive ABM software solutions with best-in-class product options that integrate with their existing Salesforce ecosystems.


Function:

Account-Based Marketing 

From the MarTech Advisor Article:

“This is a game changer for B2B marketers who are working to implement their ABM strategies. Many marketers want to do account-based marketing, but don’t know which tools to buy or how to operationalize their strategies,” says Sangram Vajre, co-founder and CMO of Terminus. “Our goal in creating the ABM Cloud for Salesforce is to provide customers a blueprint for ABM, and to recommend technologies that will help them execute their ABM strategies at scale.”

 

Read the full article at martechadvisor.com

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11 Qualities Creative CMOs Must Have In 2016 And Beyond
August 11, 2016 Content Marketing, Market Research & Planning, Tips & Tricks
With the rise of data-driven marketing, many are left wondering if there is any value left in being a creative marketing leader. Today’s marketers will need to tap into the most creative parts of their brain, and listen to their team’s best ideas. By marrying data with creativity, marketing executives can lead their teams to […]

The post 11 Qualities Creative CMOs Must Have In 2016 And Beyond appeared first on Marketing Insider Group.

Read the full article at Home | Marketing Insider Group

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The 11 Most Common Website SEO Issues [Infographic]
August 11, 2016 Content Marketing, Products, Search Marketing, Tips & Tricks

Having duplicate content is the most common major SEO issue on websites, according to recent research from SEMrush. Read the full article at MarketingProfs

Read the full article at marketingprofs.com

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LEGO Shares Building Blocks for Social Media Content Fans Love
August 11, 2016 Big Data, Brand Management, Content Marketing, Referral Marketing, Social Media Marketing, Tips & Tricks

Named recently as the “world’s most powerful brand” by Brand Finance, the LEGO company is both a consumer-goods company that produces interlocking bricks, and a media giant with a massive portfolio of films, online videos, books, and games, to name just a few.

Read the full article at contentmarketinginstitute.com

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