It’s awkward getting personal. You’re so used to putting out a story and here comes the the new big thing where customers are looking to be addressed as if they’re people, not numbers.
It’s hard when it seems you’re trying to be all things to all people. Especially when July 2016 research from Forrester Consulting, commissioned by Persado says more and more are focusing on making content personal.
But that doesn’t mean the content production process has gotten any easier. If anything, creating more personalized, insight-driven content is more difficult now than ever. When the same executives were asked about the challenges they face with content creation, 60% mentioned it was difficult to keep up with demand for more content across more channels. Meanwhile, another 50% mentioned they found it tough to leverage behavioral and attitudinal data to create emotionally-engaging content.
But how do you target content to someone just Have you tried Personalization tools?
Personalization tools gather data about the customer’s browsing, shopping and buying habits, and then on behalf of the brand, reach out to the customer based on the user’s habits. These programs can customize website experiences, send targeted email and can respond via social media.
Want to get a mobile customer who has just left your website? Or offer a deal to the shopper who just browses your shop online? You can get personal, if you have the right way to do it.