If you’re in the consulting industry, how do you build your marketing technology stack?
Our Stack Insights data for the last six months shows that consultants have their own preferences in dealing with technology for themselves and their clients.
For those of you new to marketing technology stacks, marketers are building stacks on CabinetM to help them plan, manage and collaborate around their marketing technology. Stack Insights offer up the wisdom of the community building stacks on CabinetM — trends in technology, categories of tools, even names of stack layers.
Noteworthy for the industry:
- Consultants have more products per stack, 9.4 when the median for the past six months was 7.5.
- The products they choose are different – social media isn’t even in the top 15 products used by consultants, where as generally, more than one social media product is in the top 10.
- Of the top 10 products, 8 have very robust free versions — when the product isn’t free to all users.
The top 10 products for the last six months, used by those listing their industry as “consultant,” are: