All posts by Kat Powers

Stack Insights: What a consultant puts in a MarTech stack
August 16, 2017 Stack Insights

If you’re in the consulting industry, how do you build your marketing technology stack?

Our Stack Insights data for the last six months shows that consultants have their own preferences in dealing with technology for themselves and their clients.

For those of you new to marketing technology stacks, marketers are building stacks on CabinetM to help them plan, manage and collaborate around their marketing technology. Stack Insights offer up the wisdom of the community building stacks on CabinetM — trends in technology, categories of tools, even names of stack layers.

Noteworthy for the industry:

  • Consultants have more products per stack, 9.4 when the median for the past six months was 7.5.
  • The products they choose are different – social media isn’t even in the top 15 products used by consultants, where as generally, more than one social media product is in the top 10.
  • Of the top 10 products, 8 have very robust free versions — when the product isn’t free to all users.

The top 10 products for the last six months, used by those listing their industry as “consultant,” are:

  1. Gmail
  2. Slack
  3. Base
  4. Google Analytics
  5. Google Docs
  6. Autopilot
  7. Google Drive
  8. WordPress
  9. MailChimp
  10. Trello

 

 

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Enterprise content platform Acrolinx acquired
August 15, 2017 Artificial Intelligence, Content Marketing

Content platform Acrolinx announced today the majority acquisition and equity growth funding by GENUI, a private investment firm. Bernd-Michael Rumpf, former CEO of SAP SI will invest alongside GENUI and Acrolinx management is expanding its shareholding in the company as part of the transaction. Acrolinx is a leading provider of AI software for enterprise content creation, The investment will help accelerate Acrolinx’s continued global expansion and market leadership.

From the release: “Content matters now more than ever. To reach, engage, and retain customers, you need a lot of high-quality content. While many companies have solved the problem of content distribution, scaling the creation of great content remains a huge challenge. We have shown how Artificial Intelligence is a great way to solve that problem”, says Andrew Bredenkamp, Founder and CEO of Acrolinx.

Link: Acrolinx

Visit Acrolinx on CabinetM.

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Demandbase’s Real-Time Intent uses AI to help find B2B customers
August 15, 2017 Artificial Intelligence

Account-Based Marketing company Demandbase has launched Real-Time Intent, a predictive tool. Similar to how a keyword search signals intent, Real-Time Intent identifies the interests of accounts and buyers at the beginning of the online research stage and then automatically triggers sales and marketing actions throughout the entire ABM funnel. The new Real-Time Intent technology, using artificial intelligence, will help companies discover accounts who are interested in their products and services, create hyper-targeted ads, improve sales intelligence, and personalize website content at scale at the account level.

From the release: “Our scale of business audience reach across the entire web paired with our AI capabilities results in an unparalleled ability to understand business interests in real-time. This technology will give our customers greater reach and superior precision and timing than previously possible,” said Chris Golec, CEO of Demandbase. “More importantly, Real-Time Intent will be delivered through a platform and suite of targeting, engagement and conversion solutions so that customers can take immediate actions on the insights.”

Link: Demandbase

Visit Demandbase’s Real-Time Intent on CabinetM.

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Court: LinkedIn must open public profile data to others
August 15, 2017 Social Media Marketing

LinkedIn has been ordered to remove technology that blocked scraping of public profile data of its site. US District Judge Edward Chen ruled for San Francisco-based hiQ Labs, which noted it had automated what HR departments do every day — check the public-facing profiles of job holders and candidates. hiQ Labs’ Keeper tool “offers predictive attrition insights about an organization’s employees based on publicly available data. The solution turns those attrition insights into consumable, easy-to-deploy action plans so HR and business leaders can retain their key talent.”

As CMS Wire reports:

Early in July Mark Weldrick, hiQ’s CEO wrote that “we do nothing more than what employers, recruiters and HR departments do every day.” He went on to add that Google, Yahoo! and Bing, also copy and index LinkedIn data and display that information in their search engine results for all the world to see.”

LinkedIn has said it will appeal the decision.

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Toluna adds QuickCommunities to QuickSurveys platform
August 14, 2017 Market Research & Planning

Toluna, provider of on-demand, real-time digital consumer insights by survey, launched QuickCommunities, a do-it-yourself product enabling you to build, create and recruit your target consumers into a custom community experience for real-time discussions, events and/or focus groups.  QuickCommunities is the latest addition to Toluna’s real-time digital insights platform, QuickSurveys.  This unique combination of quantitative and qualitative tools allows you to build upon survey feedback and obtain deeper insights, in real-time, allowing you to make better business decisions faster.

From the release: “Toluna is transforming how insights are generated by making it easy for any company to garner actionable insights on demand about consumers – anywhere in the world – most important to their business,” said Frédéric-Charles Petit, CEO, Toluna. “We have designed our real-time, DIY research platform to provide a full suite of tools that made market and customer intelligence more accessible, accurate and affordable so businesses can confidently engage with precisely targeted consumers as they wish, and obtain actionable information that informs important and ever-more real-time brand decisions.”

Link: Toluna

Visit Toluna QuickSurveys on CabinetM.

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Stack Insights: New to stacks at CabinetM
August 14, 2017 Stack Insights

Diving into CabinetM’s stack data for the past month we’re finding marketers adding new products to their stacks. Marketers in our community have more than 7,000 products from which to choose — these three have never been among the top 10 choices for marketers on our platform.

For those of you new to marketing technology stacks, marketers are building stacks on CabinetM to help them plan, manage and collaborate around their marketing technology. Stack Insights offer up the wisdom of the community building stacks on CabinetM — trends in technology, categories of tools, even names of stack layers.

  • CrazyEgg is a Crazy Egg is a heatmapping analytics tool that helps marketers visually identify the most popular areas of a given page.
  • Cloudera Enterprise Data Hub is a massively scalable platform to store any amount or type of data, in its original form, for as long as desired or required.
  • AWeber provides web-based email marketing software, autoresponders and sign up forms for small businesses, solopreneurs, bloggers and online marketers.

Do you have questions about products in CabinetM’s marketing technology stacks? Contact Erica Ross on our team at eross@cabinetm.com.

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Accenture acquires Wire Stone agency
August 10, 2017 Acquisitions, Agency

Accenture has acquired US-based creative marketing agency Wire Stone. With the acquisition of Wire Stone, Accenture Interactive will scale its capabilities and talent in marketing and creativity, and strengthen its ability to provide leading edge design, strategy and personalized marketing experiences for clients. It also adds expertise in data-driven customer insight to its digital marketing capabilities and complements its core capabilities in design, marketing, content and commerce. Accenture recently announced it had acquired Brand Learning. 

From the release: “It takes diverse talent and culture to deliver on Accenture Interactive’s mission of helping our clients build the best experiences on the planet and with the acquisition of Wire Stone we are bringing together a top team of technologists, strategists, consultants and designers to do just that,” said Brian Whipple, head of Accenture Interactive. “We are thrilled to welcome these creative marketers to our family to drive innovation with our clients.”

Link: Accenture

Visit Accenture on CabinetM.

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Tableau acquires ClearGraph for its natural language query savvy
August 9, 2017 Data Mangement

Tableau Software has acquired ClearGraph, a startup that enables smart data discovery and data analysis through natural language query technology. Tableau programs help anyone quickly analyze, visualize and share information. Tableau plans to integrate ClearGraph’s technology into Tableau’s products, making it even easier for more people to interact with their data by using natural language to ask questions and search for insights.

From the release: “We are thrilled to bring the ClearGraph team to Tableau to enable people to ask questions of their data using natural language,” said Francois Ajenstat, Chief Product Officer at Tableau. “Natural language queries will make it easier for more people to interact with Tableau, whether you’re an executive who needs an answer quickly, or on a mobile phone and want an answer from your data on the move. We’re excited about this acquisition as the ClearGraph team shares our mission and is aligned with our innovation perspectives on conversational analytics.”

Link: Tableau

Visit Tableau on CabinetM.

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Openprise launches Data Marketplace to simplify third-party integrations
August 8, 2017 Big Data, Data Mangement

Openprise, the leader in data orchestration solutions for marketing and sales, today announced the availability of Openprise Data Marketplace, a new solution that simplifies the process of ingesting and normalizing data from multiple third-party data providers. Until now, getting all of the third-party data marketers need mashed together  from multiple providers, each with their own standard field values, often added exponential complexity. With Openprise Data Marketplace, marketing and sales teams gain instant access to the leading B2B and B2C data providers (Salesforce, Marketo, Eloqua, and Pardot), with all the business processes to ingest and manage that data from multiple providers built right in.

From the release: “Earlier this year, we surveyed 175 marketing professionals to identify data marketplace trends and published our findings in the B2B Data Market Industry Report,” said Ed King, Founder & CEO of Openprise. “We found that companies that worked with multiple data providers were much more likely to be satisfied with their third-party data, but those same companies expressed how much they struggled with pulling multiple providers’ data into their marketing and sales system of record while maintaining a consistent set of standards. Openprise Data Marketplaces solves this problem.”

Visit Openprise on CabinetM.

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Crownpeak acquires Evidon for digital governance expertise
August 8, 2017 Web Development & Design

Digital Experience Management and Digital Quality Management company Crownpeak has announced the acquisition of Evidon, a leader in digital governance, risk and compliance. With this addition, Crownpeak is positioned to expand its digital governance solution, providing broad content quality assurance for organizations managing the risks and rewards of a global digital presence with the speed and agility required of an ever more rapid communications cycle.

From the release: “Digital Governance is an integral part of managing the marketing technology stack. Besides safeguarding companies against brand damage and financial liability, it is critical to a successful user experience,” said Tim Vollman, CEO of Crownpeak.

Link: Crownpeak

Visit Crownpeak at CabinetM.

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Drift launches Enterprise version of sales enablement tool
August 8, 2017 Sales Enablement

Drift, which produces a chatbot connected directly to sales teams, has now launched an edition for companies needed to connect more than 100 staffers with customers, live. Drift for Enterprise gives hot leads a direct, real-time line to your sales reps (and their calendars) based on the qualifying rules defined by the user. Instead of forcing people to fill out forms, an intelligent sales assistant can capture contact information and ask qualifying questions, and direct the leads in the right direction.

Link: Drift

Visit Drift on CabinetM.

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Stack Insights: Top MarTech stack layer names
August 8, 2017 Stack Insights

Diving into CabinetM’s stack data for the past month we’re finding the top layer names for MarTech stacks.

For those of you new to marketing technology stacks, marketers are building stacks on CabinetM to help them plan, manage and collaborate around their marketing technology. Stack Insights offer up the wisdom of the community building stacks on CabinetM — trends in technology, categories of tools, even names of stack layers.

Layers are named by the marketer – any way that stack needs to be organized to make sense to that marketer’s organization works. Naming it “Linda” for the person in charge of that layer’s functions or “Marketing Operations” for the department using it – there are many ways to skin a stack. However, we do see trends in what marketers name their layers.

The top 5 stack layer names are:

  1. Social Media
  2. Analytics
  3. Operations
  4. Sales Enablement
  5. Website and Blog
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Facebook Dynamic Ads now tailored for realtors
August 7, 2017 Advertising

Facebook introduced a version of its Dynamic Ads product that enables realtors to retarget people who browse home and apartment listings on their sites or apps with ads on Facebook and Instagram. This variation takes an advertiser’s product catalog — in this case, a realtor’s home listings — and converts those listings into ads that will appear in the Facebook and Instagram feeds of people who had checked out similar listings on the realtor’s site or app.

Link: Marketingland

Visit Facebook Dynamic Ads on CabinetM.

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Adbrain adds AI to customer identity tools
August 7, 2017 Customer

Adbrain has added AI to its customer identity tools. Adbrain’s new multi-dimensional identity methodology creates cohorts of identities across three dimensions of data: People, Places and Devices, to allow for a more sophisticated view of identity to be built through Adbrain’s Customer ID Maps. Marketers will benefit from this advanced technology solution by being able to personalize the marketing experience more deeply than ever before, and technologists will be able to create new revenue lines by refining identity-based, personalization tools.

From the release: “We are thrilled to bring Adbrain’s Identity AITM technology to market and enhance the way marketers and their partners are able to understand their customers on a deeper, multi-dimensional level,” said Gareth Davies, CEO, Adbrain. “Identity is nuanced, and it’s time the industry starts understanding customers on a deeper level. We are excited to continue to provide an independent view on identity and provide our customer ID maps to the ad and martech ecosystems to the benefit of the marketer.”

Link: PR Web

Visit Adbrain on CabinetM.

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Bizible becomes only attribution provider with LinkedIn Ads integration
August 7, 2017 Attribution

Bizible is now a partner in LinkedIn’s Marketing Partner Program. That makes Bizible the only marketing attribution and planning integration with LinkedIn. This new integration enables B2B marketing organizations to save time trafficking ads, collect data that was previously unavailable, and get better insights about LinkedIn advertising performance.

Link: Bizible

Visit Bizible on CabinetM.

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Accenture acquires Brand Learning to boost end-to-end marketing
August 7, 2017 Acquisitions, Agency, Brand Management

Consulting giant Accenture has acquired Brand Learning, boosting its end-to-end marketing and sales transformation. Brand Learning has served leading organizations across consumer goods, retail, life sciences, automotive, resources and financial services industries and has capability experts in 16 countries and a total of 120 staff. Its advisory team will be combined with Accenture’s Customer and Channels management consulting and industry experts. Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations.

From the release: “More than 90 percent of CMOs say marketing will undergo fundamental change in the next five years, driven by analytics, digital and mobile technologies,” said Laura Gurski, senior managing director and head of Accenture’s Customer & Channels practice for consumer goods and services, retail, travel, life sciences, automotive and industrial industries. “With increasing digital innovation and personalized customer engagement, the marketing and sales functions are now seen as the key driver of top-line growth. Accenture’s acquisition of Brand Learning, with its impressive track record in building client capabilities in marketing and sales strategy and organization change will further enable us to help clients deliver more integrated customer experiences across the organization – to drive and manage that business growth.”

Link: Brand Learning

Visit Accenture on CabinetM.

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Stack Insights: What SMBs put in their MarTech stacks
August 7, 2017 Stack Insights

Diving into CabinetM’s stack data for the past month we’re finding the top products marketers from Small- and Medium-Sized Businesses in MarTech stacks.

For those of you new to marketing technology stacks, marketers are building stacks on CabinetM to help them plan, manage and collaborate around their marketing technology. Stack Insights offer up the wisdom of the community building stacks on CabinetM — trends in technology, categories of tools, even names of stack layers.

The automation needs of the Small- and Medium-Sized Business are great – often, one person has many responsibilities, and with little backup available, technology has to be reliable, it has to be simple to install, and often it needs to be inexpensive.

The top 5 products in SMB stacks are:

  1. Marketo Engagement Marketing Platform
  2. Crazy Egg
  3. Terminus
  4. ZoomInfo Growth Acceleration Platform
  5. Google Analytics

The top 5 companies in SMB stacks for July are:

  1. Google Inc.
  2. LinkedIn
  3. Marketo
  4. Terminus
  5. Salesforce

Marketers label the layers of their stacks so they can track the technology the way they use it. (Is it an HR tool, a productivity tool or an operations tool? That’s for you to decide.) The Top 5 layer names for SMB stacks are:

  1. Analytics
  2. Operations
  3. Sales Enablement
  4. Social Media
  5. Website + Blog

CabinetM arranges vendors and products by function. The Top 5 Product Categories in SMB stacks are:

  1. Web Development & Design
  2. Analytics
  3. Social Media Marketing
  4. Productivity, Collaboration & Workflow
  5. Advertising

 

 

 

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3Cinteractive acquires Prime Message business unit from CellTrust Corporation
August 4, 2017 Agency, Mobile Marketing

3Cinteractive Corp., a leading provider of mobile marketing services, announced it is acquiring Prime Message from CellTrust Corporation, a leader in enterprise secure communication archiving and mobile compliance enforcement for Bring-Your-Own Device solutions. This acquisition, which consists of nearly 300 clients, will allow CellTrust mobile marketing messaging clients to take advantage of 3C’s Switchblade mobile marketing platform and its enterprise grade speed, scale and reliability. It will also provide these new clients access to expanded mobile products beyond the current messaging offering including mobile wallet, mobile web, push and the next generation of A2P messaging, RCS.

From the release: “We are always looking to enhance and grow our leadership position, and this acquisition is one example of how we are constantly evaluating market opportunities to push that forward”, says Mike FitzGibbon, President of 3C.  “The acquisition of CellTrust messaging expands our offerings, enabling us to enter new verticals and strengthen our position to take advantage of disruptive technologies such as RCS”.

Link: 3Cintereactive

Visit Prime Message on CabinetM/

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Stack Insights: The top 10 products in marketing technology stacks
August 3, 2017 Stack Insights

 

Diving into CabinetM’s stack data for the past 30 days we’re finding the top products marketers added to their MarTech stacks.

For those of you new to marketing technology stacks, marketers are building stacks on CabinetM to help them plan, manage and collaborate around their marketing technology. Stack Insights offer up the wisdom of the community building stacks on CabinetM — trends in technology, categories of tools, even names of stack layers.

Top products in July:

  1. Facebook
  2. LinkedIn
  3. Marketo Engagement Marketing Platform
  4. Twitter
  5. Google Analytics
  6. WordPress
  7. Crazy Egg
  8. Google+
  9. Terminus
  10. ZoomInfo Growth Acceleration Platform

What’s in your stack? Start managing your marketing technology by building a stack on CabinetM.

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Adobe Target adds ‘Auto-Target’ personalization features
August 2, 2017 Artificial Intelligence, Personalization

The new Auto-Target feature in Adobe Target Premium lets marketers leverage powerful machine learning, powered by Adobe Sensei, to introduce as many experience variations as they choose in order to personalize experiences across their digital properties. Auto-Target is also designed to improve experience performance over time by learning what does and does not resonate with consumers.

Link: Adobe

Visit Adobe Target on CabinetM.

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