All posts by Kat Powers

Crossix launches programmatic tool for health care professionals
December 13, 2017 Advertising

Crossix empowers healthcare companies and companies that care about health to plan, measure and optimize their marketing and communication initiatives. it’s new tool, Crossix DIFA HCP enables enhanced measurement of programmatic advertising across the full health care professional media landscape. Healthcare brands and agencies can now use DIFA HCP to measure and validate that their display, mobile, and video campaigns are reaching their target HCPs and driving impact. DIFA HCP verifies whether each media source within a campaign is reaching professionals on an advertiser’s target list and evaluates the overall ROI for each campaign, based on connecting HCP exposure to their patients’ treatment behavior.

From the release: “Crossix is all about developing solutions that push the industry forward, and with DIFA HCP, we are doing just that. Used as a supplement to existing publisher analyses, DIFA HCP offers marketers independent, third-party verification that their campaigns are reaching the intended target and driving meaningful impact across traditional and emerging media options,” said Dan Stein, SVP, Analytics Services & Product Strategy at Crossix.

Link: Crossix

Visit Crossix DIFA HCP on CabinetM.

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Act-On adds features for sending around GDPR regulations
December 13, 2017 GDPR

Act-On, automation software allowing marketers to to adapt the customer journey using customer behaviors, preferences, and data, has added new features as GDPR is about to become law in the EU. GDPR is the General Data Protection Regulation. In May 2018 it will mean all marketers must follow new privacy laws protecting European Union citizens. In response Act-On has launched “Local Sending,” which will allow marketers to send just in the country in which data is stored, matching updated data residency processes and protocols companies will being putting in place as part of their GDPR efforts. Transactional Sending will allow marketers using Act-On to send messages regardless of opt-out preferences, such as financial statements made mandatory by auditing requirements.

From the release: “As marketers, we are constantly looking for ways to improve on what we’ve done, new methods to optimize what we are already doing, and opportunities to be more effective and efficient in our work,” said Michelle Huff, CMO of Act-On Software. “At Act-On, we are marketers building technology for other marketers, so we experience the same challenges as our customers, which means we can build and solve for those pains a lot quicker and bring to market modules that will drastically improve the way they engage and communicate with their buyers.”

Link: BusinessWire

Visit Act-On on CabinetM.

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Tapjoy adds custom exchange rates, permanent currency sales to platform
December 11, 2017 Advertising

Tapjoy is a mobile advertising and monetization platform that allows mobile app users to select ads to engage with in exchange for virtual rewards and premium content. It’s just added two new features for that engagement. Permanent Currency Sales give users chance to earn more virtual currency than usual for every ad they engage with if that user meets certain criteria set by the marketer — being a regular user, for example. Custom Exchange Rates allow developers to easily set different levels of rewards for different user groups. Both are part of the “offerwall” section of the Tapjoy platform.

From the release: “If you look at some of the most savvy developers in the freemium space, you’ll see that they’re monetizing through both video and offerwall,” said Ben Chen, SVP Developer Relations at Tapjoy. “Your most engaged users are looking for premium rewards to help them progress through the game, which offerwall helps them unlock. As a developer, you win by having both integrated.”

Link: Medium

Visit Tapjoy on CabinetM.

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StackMates: If you use Pardot, what else is in your stack?
December 11, 2017 Stack Insights

When marketers build stacks on CabinetM, we can see trends when Pardot appears. And they’re very different from HubSpot and Marketo patterns.

First, generalizations about stacks and large automation programs:

Just as large planets attract other celestial bodies, large-scale marketing technology platforms attract other, smaller tools, creating their own ecosystems. We’re also finding it’s not unusual to find an enterprise using Hubspot AND Salesforce, or Eloqua AND Marketo.

 

Pardot is an on-demand software solution. Pardot provides a simple marketing automation platform to grow pipeline and generate better leads by allowing marketing and sales departments to create, deploy, automate, and manage marketing campaigns online.

Pardot is very different when we come to the programs paired with it — for Hubspot, Marketo and Eloqua, the most popular program in a stack with those programs is Google Analytics. For Pardot it’s LinkedIn and Twitter.

Pardot has many fewer programs than Marketo and Hubspot that are paired with it in CabinetM stacks.

Our StackMates graphic (above) has Pardot at the center, and you can see all the other platforms and tools that are Pardot StackMates– all these have appeared with Pardot multiple times in stacks. The farther out you go in our graphic, the less frequently those tools show up with Pardot on CabinetM.

To learn ways to have your product featured at CabinetM, contact Erica Ross at eross@cabinetm.com

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Certain acquires Gather Digital to boost mobile development for event automation
December 7, 2017 Event Marketing

Certain, the leader in enterprise event automation, today announced it has acquired Gather Digital, a mobile event application suite for enterprises, associations and educational institutions. With this acquisition, Certain is further strengthening its mobile development and data integration capabilities, taking advantage of the experience that Gather Digital’s extended team brings and offering customers unprecedented insight into the mobile journey to determine the event attendee’s true sentiments.

From the release: “Certain is focused on enabling our customers to gather the most relevant data from event attendees to drive better business results from events,” said Peter Micciche, CEO of Certain. “By acquiring Gather Digital and the impressive mobile capabilities the team has developed, we’re continuing to invest in our data strategy – and the people at the forefront of delivering innovative technology for world class enterprises.”

Link: Certain

Visit Certain on CabinetM.

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WoodWing relaunches content creation for enterprises tool as Aurora
December 7, 2017 Content Marketing

WoodWing Software, creator of content creation software, has updated its Enterprise edition, branded as Aurora. The latest update to Enterprise – WoodWing’s multichannel publishing solution – allows media companies and publishers to adopt a channel-neutral content creation workflow, resulting in smart and efficient publishing on all channels. It also ensures fast and easy reuse of content across publications and brands, for the most efficient content distribution yet.

From the release: “With a fast-moving digital environment and increased competition for media companies, time cannot afford to be wasted on manual tasks. Media companies need agile, flexible, problem-solving solutions for their organizations,” says Jan de Roos, CEO of WoodWing. “Currently, it is very difficult to reuse print content on digital channels and amongst teams, brands and publications. Aurora solves this problem that many media companies have, creating content for both print and digital channels. By using a channel-neutral workflow with automation, the publishing process is sped up. For organizations that have a critical time to market, this really does provide them with a competitive edge.”

Link: Woodwing

Visit Aurora on CabinetM.

 

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Zeta Global has acquired Disqus
December 6, 2017 Content Marketing

Zeta Global, which builds technology to help brands acquire, retain and grow customer relationships, has acquired Disqus and its audience engagement platform. The move has made Disqus a business unit of Zeta Global, and will give Disqus easy access to machine learning tools to automate comment moderation. The acquisition makes Zeta the only company able to offer personalized real-time marketing at scale on the open web.

From the release: “We’re redefining the marketing technology space with actionable data, artificial intelligence that answers business problems and a marketing hub that serves as the nerve center for data-driven marketers. Disqus extends and enhances this strategy. Marketers typically have to make tradeoffs between reaching engaged audiences on social platforms with massive reach and using tools that give them control and access to granular targeting capabilities. Disqus strengthens Zeta’s ability to offer the best of both worlds with the scale, visibility and performance marketers have been asking for,” said David A. Steinberg, Zeta Global CEO, Chairman and Co-Founder.

Link: PR Newswire

Visit Zeta Global on CabinetM.

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Drift Developer Platform allows marketers to build their own bots
December 5, 2017 Customer Relationship Management

Chatbot and messaging platform Drift has released an open Developer Platform, opening the product for all who want to build on top of Drift. The new product allows developers to build an integration or bot with Drift’s APIs for marketing or sales people, publish work in the DriftMarketplace so others can use it, and add and share integrations to the platform. Drift will also facilitate the building of apps and integrations based on the words that prospects and customers are actually using in real-time — not just on past behaviors or events like emails or page views.

Link: Drift blog

Visit Drift Developer Platform on CabinetM.

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Innovid acquisiton of Taykey combines video marketing with contextual intelligence
December 4, 2017 Video

Innovid, a video marketing platform, has acquired real-time data intelligence company Taykey. This acquisition combines Innovid’s video engagement and performance data from 500 billion+ video ad views with Taykey’s dataset of contextual intelligence across hundreds of millions of digital activities per day. The combined technology allows brands to leverage content and sentiment to improve quality in video advertising, and to solve the problem of ads appearing in unsafe or inappropriate places. As part of the acquisition, Innovid will gain access to Taykey’s technology, big data platform and 14 patents including natural language processing and AI-based machine learning, as well as key hires in New York and Israel.

From the release: “There is massive opportunity for marketers to gain higher performance by leveraging real-time contextual intelligence for video content as a factor in how they plan, optimize and ultimately deliver video creative at scale,” says Zvika Netter, CEO and co-founder of Innovid. “That’s why this acquisition is so exciting for us – it enhances the breadth of insights that Innovid’s media agnostic platform already delivers to brands and drives more effective video marketing, and provides an additional input for data-driven video strategies.”

Link: Nasdaq Globe Newswire

Visit Innovid on CabinetM.

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Influicity verifies influencer accounts against government data
December 4, 2017 Influencer Marketing

Influicity has added an audience analysis tool to its influencer marketing platform. The new tool allows marketers to  qualify influencers based on audience demographics pulled from government data. Marketers can now match data such as occupation, income and citizenship to verify influencers. The company says it’s the industry’s first tool of its kind.

Link: Martech Today

Visit Influicity on CabinetM.

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Share IQ launches Audience Trends to track visual content performance
December 2, 2017 Uncategorized

ShareIQ, the visual content performance platform for brands has added a tool called AudienceTrends to help marketers benchmark their visual content performance throughout Pinterest, Instagram, Tumblr, around the web. The new tools enhance the ShareIQ platform, which marketers use to understand how and where their content is engaged with and to turn social media likers and sharers into actionable, targetable audiences.

Link: ShareIQ blog

Visit Audience Trends on CabinetM.

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STACK UPdate: Openprise Data Orchestration Platform
November 30, 2017 Big Data

Automating the process of ingesting 3rd party data so it’s clean, there are no duplicates, and you can use it to hit your goals is a daunting task for any marketing team.

That problem is being tackled by Openprise Data Orchestration Platform, CabinetM’s newest STACK UPdate™.
STACK UPdate is a program to help the CabinetM user community stay abreast of the latest in marketing technology. The first element of this new program will be a series of vendor-specific reports covering new products or significant product updates, produced by CabinetM and provided at no charge to CabinetM registered users.

STACK Update Reports are designed to provide enough information for a marketing technology user to assess whether a product might be a fit for his or her requirements and to inspire a connection between a potential user and an innovative vendor.

Openprise is a Data Orchestration Platform. It solves the “garbage-in/garbage-out” problem to make data-driven anything possible in Marketing, Sales, and Support. Openprise automates critical data management processes including data onboarding, cleansing, enrichment, and unification across systems. Openprise is designed from the ground up for CRM, so it has the business rules, best practices, and data built right in, and it seamlessly integrates with solutions like Marketo, Eloqua, Pardot, Desk, and Salesforce, so you’re up and running fast

To learn more about STACK UPdates, contact Erica Ross at eross@cabinetm.com.

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Amazon launches Sumerian, offering AR and VR tools without programming
November 28, 2017 3D

Sumerian is new Amazon’s browser-based tool for building augmented reality, virtual reality and 3D experiences without requiring any specialized programming or 3D graphics expertise of the marketer. With Sumerian, marketers may build highly immersive and interactive scenes that run on popular hardware such as Oculus Rift, HTC Vive, and iOS mobile devices. Features include the addition of “hosts” marketers can insert into scenes that function as 3D guides for end-users.

From the release: “Customers across industries see the potential of VR and AR technologies for a wide range of uses—from educating and training employees to creating new customer experiences. But, customers are daunted and overwhelmed by the up-front investment in specialized skills and tools required to even get started building a VR or AR application,” said Marco Argenti, Vice President, Technology, AWS. “With Amazon Sumerian, it is now possible for any developer to create a realistic, interactive VR or AR application in a few hours.”

Link: BusinessWire

Visit Sumerian on CabinetM.

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Soapbox Pro gives Wistia customers custom video players, downloadable libraries
November 28, 2017 Video

Wistia’s Soapbox Pro allows you to create, edit, and download a professional-looking video in a few minutes. Soapbox Pro gives you Wistia’s capabilities with the ability to download your Soapbox videos (for sharing or safekeeping). It will also host your videos on a new unbranded page. Other features mean marketers can customize the color of the video player, and create a custom video thumbnail.

Link: Soapbox

Visit Soapbox Pro on CabinetM.

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Tools to find the truth in your data. It’s out there.
November 27, 2017 Data Mangement

The truth is out there. It most likely is in your own data.

Depending on what you need from your own statistics and what your level of understanding is, there are tools out there to match you to what you seek. Do you need to figure out how to prep the data for a scientist? There are tools to automate the process of getting data from multiple sources ready in real time. Do you wish to crunch that data yourself? There are tools that help you do that too, including programs to help with the data modeling.

Following are options you can find that either help you get to or be the data scientist. Because the truth is waiting.

 

The EverString Audience Platform curates more than 20,000 data signals across 11 million accounts to extract new predictive insights never before available. Leverage thousands of data signals to create highly defined, data-backed groupings of accounts.
BEST FEATURES: Highly scalable solution adds a predictive layer, creating segments to drive all marketing activities.
PRICING: See vendor for details.

 

H2O is an open-source predictive analytics platform. Data scientists who need scalable,  fast machine learning use H2O to explore, iterate and develop models from big data in real-time.
BEST FEATURES: Written from scratch in Java and seamlessly integrates with the most popular open source products like Apache Hadoop and Spark. Install and deploy anywhere.
PRICING: See vendor for details.

 

Astronomer helps get your multi-source data into one place, ready and accessible for a data scientist to use.  Minimize time spent collecting, cleaning and connecting data, so you can maximize time spent on data engineering, building models and getting to key insights.
BEST FEATURES: Push-button data infrastructure connects data from any source and sends it to any destination in real-time.
PRICING: See vendor for details.

 

Boost Insights+ is a tool for insights on ad creative strategies, especially detecting “ad fatigue” in your audience. Proprietary machine-learning algorithms let data scientists uncover new lexical insights within your ad campaigns.
BEST FEATURES: Lets you connect more deeply with your audience so you know when to deliver new ad creative where appropriate.
PRICING: See vendor for details.

 

DataRobot machine learning functionality helps data scientists build and deploy better predictive models efficiently. Extract actionable value from your data faster and get visual results you can use.
BEST FEATURES: Automatically tests hundreds of predictive models to find the optimal one for your specific data based on drivers of your business metrics.
PRICING: See vendor for details.

 

Eureqa is Nutonian’s proprietary AI-powered modeling engine. Empowers business intelligence experts to analyze vast amounts of structured data billions of times per second, building accurate and actionable models.
BEST FEATURES: Utilize modeling best practices with the default template, or use the advanced settings to customize analyses.
PRICING: See vendor for details.

 

PMI (Performance Marketing Intelligence) by NetRefer is a self-service intelligence solution with a visual, drillable dashboard that’s easy to learn. Get a 360-degree view of business data, ready for further analysis.
BEST FEATURES: Easy-to-use visual dashboards and reports that require no prior knowledge of BI or analytics. Integrates smoothly with any platform.
PRICING: See vendor for details.

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Newsroom AI launched as content platform to beat Facebook
November 23, 2017 Content Marketing

Newsroom AI, launched by Newsroom, acts as a Digital Experience Delivery platform – effectively decoupling Content Management Systems from the user-facing experience. The platform allows publishers to depart from a “one-size fits all” broadcast model, and adopt the algorithmic delivery models successfully introduced by Facebook over 10 years ago. The company has been testing the technology for over 10 months with a wide range of digital publishers, resulting in up to 400% increases in time spent on site and up to 6x increase on average revenue per user (ARPU). The platform addresses user’s increasing demand for content diversity, primarily educated by social media usage, with a built-in exchange module that allows editorial teams to immediately trade content with like-minded publishers.

From the release: “Facebook is getting a disproportionately higher engagement rate – with over 40 minutes spent every day by their users, all while digital publishers are struggling around the 1 minute mark. We’re on a mission to change that.” declared Mihai Fanache, founder, and CEO at Newsroom AI.

Link: Newsroom

Visit Newsroom on CabinetM.

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Happy Thanksgiving from CabinetM
November 23, 2017 CabinetM Commentary

Happy Thanksgiving! We’re thankful for the marketers and solutions providers who make up the community moving digital marketing into the future.

May you be celebrating abundance this year.

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BlueVenn, Throtle partner to add ID resolution services, richer customer profiles
November 22, 2017 Customer

BlueVenn, leading Customer Data Platform (CDP) and multi-channel campaign management vendors, announce today a strategic partnership with Throtle, a data onboarding company and recognized thought leader in identity resolution. This partnership enables BlueVenn users to merge the online and offline worlds, to learn more about their customer base and build powerful cross-device campaigns, delivering unique, personalized content across the internet.

From the release: “Our partnership with Throtle enhances the BlueVenn CDP further to create even more detailed, intelligent customer profiles than ever before, which enables even deeper personalization of campaigns across online and offline channels,” said BlueVenn CEO Steve Klin. “Adding Throtle’s offering to our own pedigree in creating the Single Customer View will help marketers to join up their understanding of customer behaviors between offline and online channels.”

Link: BlueVenn news feed on CabinetM.

Visit BlueVenn on CabinetM.

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ZenIQ updates platform to 3.0 with AI, dashboards for ABM
November 20, 2017 Account Based Marketing, Artificial Intelligence

ZenIQ 3.0 has launched as the new version of the marketing and sales orchestration platform. ZenIQ 3.0 more broadly measures and improves account engagement by determining what activities are most important to moving a customer through the sales cycle and what people in the account are most important to involve. This release helps marketers answer the questions ‘What is my ideal customer profile ?’ and ‘Who is in the buying center that I need to know?’ Account Engagement Signatures are now part of a sophisticated dashboard that compares account engagement activity among target accounts. A more optimal mix of marketing and sales programs, as well as campaigns, can then be delivered to increase results.  Advances in artificial intelligence built into the platform enable these new account engagement insights.

From the release: “We are grateful to be selected to participate in Startup Valley at Dreamforce this year,” stated ZenIQ CEO Srihari Kumar. “Dreamforce attracts hundreds of thousands of B2B marketing and sales professionals, many of whom are now embracing Account Based Marketing and Sales strategies and programs. We are excited to demonstrate ZenIQ 3.0.”

Link: PR Newswire

Visit ZenIQ on CabinetM.

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Content Analytics’ VendorSCOR gives retailers the power to rate brands’ content
November 20, 2017 Content Marketing, Retail Marketing

Content Analytics, the end-to-end eCommerce management platform, launchesVendorSCOR, a solution that gives retailers the power to rate brands’ content. VendorSCOR combines deep analytics with robust content management capabilities to help retailers keep brands accountable for the product content they place on their site. With VendorSCOR, retailers can send brands scorecards on their quality of their content for each product, along with actionable insights for fixing and syndicating the content accordingly. By fostering this partnership between retailers and brands for superb product content, the program allows the two to work together to drive sales and deliver better customer experiences.

From the release: “Combining both analytics and content management is the key to surviving and winning in today’s ultra-competitive retail landscape. If retailers don’t provide consumers the information they need to make a purchase, they’ll simply go to one that will,” said Kenji Gjovig, VP of Partnerships and Business Development at Content Analytics. “Retailers, like Target, recognize the need for quality product content, but with an overwhelming set of priorities and a massive amount of data, it can be difficult to ensure every product’s content remains optimized and up-to-date. VendorSCOR not only monitors for a problem, but it also provides retailers and the brands they partner with the streamlined and user-friendly solutions to fix it together.”

Link: PR Web

Visit VendorSCOR on CabinetM.

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