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Blissfully launches software tracking platform
September 21, 2017 Security

Blissfully has launched its automated SaaS tracking platform which helps manage the security and safety the customer’s network. Blissfully uses a combination of customer data and its own API to track products used on its customers’ platforms, and can detect up to 3,000 individual programs to see what is on the network, what is being used, and what has security issues. 

Link: Blissfully blog

Visit Blissfully on CabinetM.

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Wevo launches testing platform with both crowdsourcing, AI built in.
September 21, 2017 Web Development & Design

Boston startup Wevo has launched a testing platform that allows marketers to test their online products without knowing code or going through an approval process. Wevo will allow markters to submit a page to be tested — even just a design image — that can be put through an A/B testing process that will remain private. Marketers can use Wevo to launch knowing their designs are tested prior to a public launch.

From the release: Nitzan Shaer, CEO and Co-Founder of WEVO, said, “We’ve seen digital marketers struggle to get the developer time, stakeholder approvals and design direction they need to optimize their conversion in a streamlined way. WEVO eliminates the red tape and mitigates risk by proving conversion lift before going through the standard lengthy A/B testing process.”

Link: MarTech Series

Visit Wevo on CabinetM.

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Freskworks (formerly Freshdesk) releases new messaging service, Freshchat
September 21, 2017 Customer Relationship Management

Cloud-based software provider Freshworks has released its own chatbot that helps marketers plan customer engagement. Freshchat enables businesses to target visitors with highly contextual messages to increase engagement and thereby conversions. Once the end-user responds, an intelligent bot screens and qualifies leads effortlessly before bringing in a sales rep. This information is auto-synced into the CRM, providing context for sales reps and enabling intelligent conversations. Freshchat can integrate into websites, web-apps, native mobile apps, and other messaging products like Facebook Messenger.

From the release: “Businesses today want to provide their consumers with contextual, intelligent and personalized chat experiences,” said Girish Mathrubootham, CEO and Founder of Freshworks. “We believe there is a huge gap that live chat products don’t address compared to consumer messaging apps, which are creating high benchmarks for user experience. Sales and support agents need to be empowered with a single platform that provides the flexibility to engage with prospects and customers who are always multi-tasking. We are excited to offer a game-changing chat offering with unique sales and support capabilities that push the boundaries of an already well-established business communication channel.”

Link: MarTech Advisor

Visit FreshChat on CabinetM.

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ScribbleLive acquires ion Interactive
September 21, 2017 Acquisitions, Content Marketing

ScribbleLive has acquired ion interactive, the leading enterprise SaaS interactive content platform, and will fold it into the ScribbleLive Content Experience Platform. ScribbleLive is a content experience platform used by brands, sports and media companies to manage the lifecycle of their content – ideation, planning, creation, distributing, measurement – across their buyer’s journey. The acquisition of ion Interactive moves ScribbleLive closer to its goal of building a platform for marketers and content-focused teams that supports the complete content lifecycle.

From the release: “Buyers actually need to interact with a brand about 10 to 15 times before they buy a product,” said Vincent Mifsud, CEO of ScribbleLive. “At ScribbleLive, we want to help content-focused teams move beyond developing one-off experiences, and consider their interactive brand as an opportunity to quickly drive relevant experiences and revenue. Every buyer touchpoint is an opportunity for insight and understanding.”

Link: PR Newswire

Visit ScribbleLive on CabinetM.

 

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Lytics launches Orchestrate to help marketers see the customer journey
September 21, 2017 Customer

Lytics launches Orchestrate to help marketers see the customer journey. Orchestrate has a visual interface allowing marketers to quickly adjust customer journeys on the fly, and manage how customers move through individual campaigns. Prioritize campaigns to keep communications organized across the omnichannel environment. The Orchestrate solution was developed to resolve the issues created by the dispersed workflows that bog down marketing departments.

Link: Lytics Blog

Visit Lytics Orchestrate on CabinetM.

 

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Snapchat Ads adds 14 new companies to its Creative Partner program
September 20, 2017 Advertising

Jebbit President Jonathan Lacoste and VP of Partnerships Taylor Donnell.

Snapchat Ads has added 14 new companies to its Creative Partner program. Started in lieu of an open developer platform, the partners are charged with enhancing the post-swipe experience on the Snapchat platform.

The current partners are Celtra, VidMob, Refuel4, Vidsy, Quickframe, Spredfast, and Percolate. The new partners have specialities in video, cinemagraph, and gif creation; game and playable ad development; lead generation and data capture; interactive and 360 video players; mobile couponing and more.

The new companies are Adludio, Jebbit, Famous, Ceros, Undertone, Whalar, Flyr, Wirewax, Entrypoint, TreSensa, GameCommerce, CrossInstall, Popwallet and Slyce.

Link: SnapAds

Visit Snapchat Ads on CabinetM.

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Janrain launches Advanced Policy Manager to control access to data
September 20, 2017 Customer Support, Data Mangement

Janrain has, with Symphonic Software, launched a new tool to customers access to brands while respecting the new confines of the General Data Protection Regulation that goes into effect in 2018. Janrain’s Advanced Policy Manager allows marketers to control access to data from one centralized and cloud-based location. The tool allows companies to create, manage and enforce fine-grained business rules around consumer identity across the entire enterprise—any identity, any application, on any device, in any region of the world.

From the release: “Symphonic Software has done revolutionary work in developing a secure trust and governance platform, enabling highly sensitive data to be shared between organizations and sectors, and across all technology platforms. Coupled with Janrain’s data-centric customer identity directory and scoped data access technology, this joint development accelerates our product roadmap, allowing us to continue to stay well ahead of GDPR requirements,” said Jim Kaskade, CEO of Janrain. “It is absolutely critical that today’s multinational brands arm themselves with the ability to secure their customer’s data in a frictionless customer experience. Accelerating digital transformation and application modernization projects will not only require new mobile development frameworks and advanced enterprise service bus technologies, but also centralized access control. This is a key building block for any global player in the digital world.”

Link: PR Newswire

Visit Advanced Policy Manager on  CabinetM.

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Gmail adds hyperlinked phone, address functions
September 20, 2017 Email Marketing

Gmail was updated by Google this week to have key features linked to other applications. Using Android, iOS, or the web, will Gmail will begin converting text to interactive hyperlinks whenever phone numbers, addresses, and email addresses are detected. Clicking an address link will take the user to Google Maps. Clicking an email address will compose a new email, using the user’s default email client. Finally, when using a mobile device, clicking a phone number will start a call request using the default phone app.

Link: Google

Visit Gmail on CabinetM.

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Self-serve interface gives small advertisers access to Pin Collective
September 20, 2017 Content Marketing

Pinterest has launched a self-serve interface to its Pin Collective, allowing smaller advertisers access to creatives producing branded content. Pin Collective matches creatives with experience in Promoted Pin campaigns with brands seeking expertise. The program changes also allow brands to opt to make their own matches. Previously the program was only available to advertisers who spend enough to qualify for a dedicated sales representative. Pinterest notes its partnership with Popular Pays made the launch possible.

From the release: Corbett Drummey, CEO of Popular Pays, says: “Our platform is about empowering more agile content development, so we’re always looking for ways to automate the workflow for our partners. We really want Pop Pays to be the operating system for content creation, and this Pinterest partnership is a great step in that journey.”

Link: Pinterest

Visit Pin Collective on CabinetM.

 

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Jargon heavy in CMSwire — Anita Brearton on Cathedral Thinking
September 20, 2017 CabinetM Commentary

“Cathedral Thinking. It sounds grandiose, aspirational and BIG — which is music to marketing’s ears.”

How does digital transformation go with cathedral thinking? Check out our CEO Anita Brearton’s latest in CMSwire. Just don’t ask her about the new paradigm in best-of-breed solutions accessing the human capital involved in innovation. Just. Don’t.

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StackInsights: B2B vs B2C stacks.
September 19, 2017 Stack Insights

B2B top product was Demandbase B2B Marketing Cloud, which wasn’t even in the top 10 of B2C stacks. B2C top product was Google Analytics (which was number 2 in B2B stacks).

B2C stacks have 25% more products per layer than B2B stacks. B2B stacks have more products overall – twice as many per stack than the B2C companies.

Most popular type of product for either type of business? Analytics.

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StackMates: HubSpot Marketing Platform
September 18, 2017 Stack Insights

If you use Hubspot, what else do you use?

This is the question we had looking at stacks on CabinetM.

‘For those of you new to CabinetM, marketers are building their stacks on the platform to help them plan, manage and collaborate around their marketing technology. Stack Insights offer up the wisdom of the community building stacks on CabinetM — trends in technology, categories of tools, even names of stack layers.

In analyzing our stack data this week, it’s clear there are patterns around some of the larger marketing technology platforms that marketers are implementing in their MarTech stacks.

Just as large planets attract other celestial bodies, large-scale marketing technology platforms attract other, smaller tools, creating their own ecosystems.

We’re also finding it’s not unusual to find an enterprise using Hubspot AND Salesforce, or Eloqua AND Marketo.

Today we’re answering the question, if Hubspot is in a stack, what else do we find alongside it?

HubSpot Marketing Platform is an all-in-one solution for managing end-to-end marketing campaigns.

When we look at stacks built on CabinetM, we find marketers who include Hubspot in their stacks have most often also implemented Google Analytics. The next-most-popular product? Hubspot CRM.

Our StackMates graphic (above) has Hubspot at the center, and you can see all the other platforms and tools that are Hubspot StackMates– all these have appeared with Hubspot multiple times in stacks. The farther out you go in our graphic, the less frequently those tools show up with Hubspot on CabinetM.

To learn ways to have your product featured at CabinetM, contact Erica Ross at eross@cabinetm.com

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Trigger functions added to Evergage for Email
September 14, 2017 Email Marketing

Evergage, the real-time personalization platform company, announced triggered email capabilities. Now, digital marketers can use Evergage’s platform to automatically trigger relevant, one-off emails, based on an individual’s in-the-moment actions across channels and on external factors. Marketers can use the platform to build, schedule and send emails to prospects, customers or even internal staff based on triggers such as abandoned carts, abandoned forms, or website or page exits. Evergage users, in fact, can set up triggers based on any action taken by a visitor that puts him/her in a particular segment. Triggers can even be based on external factors like weather conditions.

From the release: “When marketers can communicate in a timely, relevant and helpful way, they’re more likely to build long-term relationships with buyers,” said Evergage CEO Karl Wirth. “Evergage has the most complete and advanced personalization platform, and our triggered email capabilities are an important addition – reflecting client demand and industry needs, and helping minimize irrelevant emails. Marketers can now better engage customers when they’re not on their website or app – using Evergage’s rich profile data to deliver emails that reflect individuals’ interests and motivate them to action.”

Link: Evergage

Visit Evergage for Email on CabinetM.

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CabinetM now has 7,500+ products in its database
September 14, 2017 SkillStack

AdTech, MarTech, FinTech, productivity tools. ABM, VR, AR, IGA, OTT, OOH … our database of tools marketers need  is bigger than the others.
Go ahead. Look around and see the vast number of marketing technology products marketers use. We need to have that many in our database — that’s what marketers are using to build their technology stacks at CabinetM. 

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Apple launches ARKit for high-def augmented reality on iPads, iPhones
September 13, 2017 Uncategorized

ARKit was released Apple as a new framework that allows you to easily create unparalleled augmented reality experiences for iPhone and iPad. By blending digital objects and information with the environment around you, ARKit takes apps beyond the screen, freeing them to interact with the real world in entirely new ways. Retailers such has IKEA have already developed a tool where 3-D images of IKEA products can, in an iPhone, appear to pop up in the room so shoppers can see how furniture could look.  ARKit runs on the Apple A9, A10, and A11 processors.

Link: MarTech Today

Visit ARKit at CabinetM.

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LinkedIn launches Audience Network for native advertising
September 13, 2017 Advertising

LinkedIn has launched Audience Network, a native advertising network, out of beta. LinkedIn Audience Network places Sponsored Content on vetted, third-party publishers across mobile and desktop. LinkedIn Audience Network is designed to increase marketing footprint beyond the LinkedIn platform so you can extend your campaign’s reach, deliver on your budget more easily and get your content in front of the right people, wherever they are. The beta version had 6,000 LinkedIn advertisers participating. Users can sign up for LinkedIn Audience Network through its Campaign Manager feature.

Link: LinkedIn

Visit LinkedIn Audience Network on CabinetM.

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Intertrust expands ExpressPlay to accept all Digital Rights Management (DRM) formats
September 13, 2017 Content Marketing

Intertrust Technologies Corporation today announced a major expansion of ExpressPlay, its cloud platform providing content distributors, network operators, and broadcasters with a single service. Intertrust is expanding its ExpressPlay DRM platform, which to date is the only cloud-based platform that supports all major Digital Rights Management (DRM) formats. It now has a universal DRM software development kit that promises to end cross-device DRM format conflicts decisively. Service providers building applications with the ExpressPlay Universal SDK can use all major DRMs without custom integration for each one.

Link: Intertrust

Visit ExpressPlay on CabinetM.

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Resulticks adds “voice-assist” as a channel on its marketing platform
September 13, 2017 Marketing Automation

Resulticks has announced the integration of voice assistant technology to its omnichannel marketing automation platform. Since being released in beta, marketers have used the platform to support successful user journeys for industries as diverse as consumer electronics, telecom, and BFSI as well as in the B2B sector. These have ranged from recommending air conditioner maintenance based on local weather forecasts to insurance policy renewals and automating appointment scheduling for B2B clients. Voice-assist is now a channel added to already-existing channels within the platform, including email, social media, and QR code.

From the release: “Voice is going to be the predominant channel of consumer interaction in the near future,” predicts Dakshen Ram, co-founder and product visionary of Resulticks. “In today’s AI-driven world, recognizing and responding to the ‘voice of the customer’ with contextually relevant conversations in less than a second–based on the last interaction or transaction–will create immense value for both the customer and the marketer. By integrating “voice assist,” we’ve empowered marketers with another important channel for creating a seamless customer journey, staying relevant in the everyday lives of their customers, and building lasting brand loyalty.”

Link: MarketWatch

Visit Resulticks on CabinetM.

 

 

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AdRoll updates B2B offering with ABM tools, Hubspot integration
September 11, 2017 Advertising

AdRoll is continuing in the direction of becoming a full digital marketing provider with its relaunch of AdRoll B2B, now with account-based marketing functions. AdRoll was previously focusing on programatic advertising tools. AdRoll B2B now aids marketers in targeting accounts via attributes such as job role, company size, and industry. The solution also includes a bi-directional HubSpot Connector that grants marketers the ability to connect AdRoll to their CRM system in order to create personalized ad campaigns targeting key business accounts.

Link: MediaPost

Visit AdRoll B2B on CabinetM.

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Stack Insights: New to stacks in August
September 11, 2017 Stack Insights

Diving into CabinetM’s stack data for the past month we’re finding marketers adding new products to their stacks. Marketers in our community have more than 7,000 products from which to choose — these three have never been among the top 10 choices for marketers on our platform.

For those of you new to marketing technology stacks, marketers are building stacks on CabinetM to help them plan, manage and collaborate around their marketing technology. Stack Insights offer up the wisdom of the community building stacks on CabinetM — trends in technology, categories of tools, even names of stack layers.

  • Datanyze Sales Intelligence Platform delivers qualified leads, accurate lead information and helps increase overall sales results for businesses. Datanyze is constantly crawling millions of the highest ranking websites to determine which web technologies are being used.
  • DoubleClick Campaign Manager is a platform that simplifies how campaigns are run, from media planning to reporting. The platform features an intuitive interface and all-in-one workflow that is easy to learn and quick to navigate.
  • IBM Cognos Analytics is a business intelligence solution offering self-service that guides users in generating insights from data for impressive and effective presentation.
  • Ahrefs is an index of live backlinks and a website analysis tool for SEOs and Integrated Marketing Professionals.

Do you have questions about products in CabinetM’s marketing technology stacks? Contact Erica Ross on our team at eross@cabinetm.com.

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