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Manthan adds context-relevant in-store personalization to TargetOne
January 4, 2018 Personalization, Retail Marketing

Seeking to add context-relevant personalization to the brick-and-mortar shopping experience, Manthan’s TargetOne has been updated to include a version for retailers. TargetOne provides personalization by algorithmically processing shopping intents and buying contexts of the customer. Retailers can now send notifications and personalized offers, tailored to customers interests/preferences, before the customer begins her shopping journey or while she is at the store exploring options to meet her requirements.

From the release: “Personalized customer engagement opens up new avenues for retailers and deepens their relationships with customers. This also brings stores back into prominence as customers find new meaning, excitement and relevance in their store visits,” said Amit Rohatgi, Manthan Director of Personalized Marketing Products.

Link: PR Web

Visit TargetOne on CabinetM.

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Datonics’ audience data now available as part of Neustar Identity Data Management Platform
January 4, 2018 Data Mangement

Leading online data marketplace Datonics has announced that its audience data will be made available in the Neustar Data Directory, part of the Neustar Identity Data Management Platform (IDMP). Advertisers and publishers can streamline targeting, strengthen analytics and improve ROI by applying Datonics’ newly added data to their existing audience profiles.

From the release: “With the recent advances in first-party and third-party data integrations, programmatic advertising has made strides in allowing advertisers to more precisely target consumers. Publishers now also have better insight on their readers and the value they provide for their advertisers,” said Michael Benedek, CEO of Datonics. “We are delighted to be working alongside Neustar and helping the advertisers and publishers on their DMP have better access to data.”

Link: PR Web

Visit Datonics on CabinetM.

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Acquisition of LEAP helps BlueVenn boost analytics on its Customer Data Platform
January 4, 2018 Analytics, Customer, Data Mangement

BlueVenn announced the purchase of LEAP Media Solutions (LEAP), a provider of customer analytics and marketing campaign services for the US media industry. The acquisition will strengthen BlueVenn’s presence in the media and publishing market, which already boasts over 200 newsmedia brands operating the BlueVenn Customer Data Platform and its analytics, personalization and campaign management tools.

From the release: “As part of BlueVenn, LEAP will continue to offer its same outstanding service to media clients, but with tighter integration to our cutting-edge data analytics and marketing automation tools,” BlueVenn President, Curt Bloom, said. “This acquisition, along with LEAP’s expertise, helps us strengthen our standing in the media market, and turns a long-running collaboration with LEAP into a permanent relationship.”

Link: CabinetM

Visit Blue Venn on CabinetM.

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Stop digging for customer analytics
January 4, 2018 Analytics

Does it feel like you’re digging deep into your data and only finding random details on your customers? Or like being an archaeologist looking for Medieval insights and finding a 20th Century dump of random labels.

With the customer analytics tools available, the information you are looking for can be more targeted, the data you crunch can be more specific, and the insights you gather can be immediately pumped into the decision-making process.

The information you’ll have is staggering. The demographics of the audience you reach vs. your shoppers in stores and online. The ability to price your product exactly. The data you need to tailor your product development to what your customer needs, with a delivery strategy to match.

 

SAS Customer Link Analytics enables marketers to analyze social networks and identify relationships among customers, and then use that information for more accurate profiling and segmentation.
BEST FEATURES: Network visualization, dashboards and reports. Customer segmentation and mining. Performance measurement and management.
PRICING: See vendor for details.

 

Data-Driven Content (DDC) by Clickagy uses proprietary AI technology and Natural Language Processing to track buyers online, learn their preferences based on where they browse and what they click, and then display a version of your content that’s most likely to entice and engage..
BEST FEATURES: Tracks website visitors over time to learn their preferences across a variety of channels. Granular reporting to compare optimized performance.
PRICING: See vendor for details.

 

IBM Watson Customer Experience Analytics provides marketers with customer experience insights by tracking what customers do and where they click in sites and in apps. You can monitor navigation, view behavior, replay sessions and make quick decisions to create better customer experiences. Replicate the top performing paths and weed out the troublesome ones.
BEST FEATURES: Quantify and visualize complete, cross-channel customer journeys—individually and in aggregate—across devices and over time.
PRICING: See vendor for details.


Oracle Analytics Cloud offers powerful predictive analytics, enterprise-class reporting, and easy “what-if” analysis. Compile intelligence from cohorts, places, and machines to power proactive analytics and change the way you work.
BEST FEATURES: Bring the power of your data and analytics to every process, interaction, and decision, anytime, anywhere.
PRICING: See vendor for details.

 

Plumb5 is an all-in-one customer analytics platform designed to unify your data so for the highest possible accuracy in customer engagement. Helps you grow your business by intelligently automating your conversion and retention strategies.
BEST FEATURES: Connects all your customer touch-points and applies auto-segmentation and learning techniques.
PRICING: See vendor for details.

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Coherent Path releases email optimization tool on Oracle Marketing Cloud
January 3, 2018 Email Marketing

Coherent Path, known for its email marketing calendar tools, has released Campaign Optimization, a tool to help boost email campaigns. Available via the Oracle Marketing Cloud, the app combs through your email library, and, based on customer engagement, sends the most relevant email.

From the release: “Email continues to be a critical touchpoint for retail marketers as they look to attract and retain a loyal customer base,” said James Glover, co-founder and CEO, Coherent Path. “We see tremendous potential in working with Oracle Marketing Cloud as we now have the opportunity to help Oracle Responsys’ vast network of retail customers effectively engage with their customers through their email strategy.”

Link: BusinessWire

Visit Campaign Optimization on CabinetM.

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HelloWorld acquired by Merkle parent company, Dentsu Aegis Network
January 3, 2018 Agency

Merkle’s parent company, Dentsu Aegis Network, has acquired HelloWorld, a digital marketing solutions provider focused on promotion and loyalty solutions. HelloWorld has a technology-centric practice that links response-driven consumer promotion with loyalty strategies and program execution. It will continue to operate as its own division under Merkle Loyalty Solutions.

From the release: “The acquisition of HelloWorld increases our collective scale in providing loyalty strategy, technology, and engagement services that support the life cycle of our clients’ programs, across industries,” said Michael Hemsey, executive vice president of Merkle Loyalty Solutions. “Bringing together two recent Forrester Loyalty Wave™ strong performers makes us one of the most significant and strategic players in our industry. We will continue to expand our global client roster, working with brands that leverage the sophistication of our people-based loyalty marketing and technology solutions.”

Link: BusinessWire

Visit Merkle Loyalty Solutions on CabinetM.

 

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DialogTech gains state-of-the-art call analytics dashboard by acquiring Swydo
January 3, 2018 Call Centers

DialogTech, which produces analytics tools for marketers seeking insights on phone leads, has acquired Swydo, an agency that has produced a visualization tool for marketing dashboards and reports. The move enables DialogTech to bring world-class omni-channel visualizations to call analytics.

From the release: “Over the past ten years DialogTech has pioneered the science of call analytics. From asynchronous DNI (dynamic number insertion) to caller experience personalization to AI and machine learning, DialogTech has continued to innovate with industry firsts that redefine what it means to provide actionable marketing analytics for inbound calls,” wrote DialogTech CEO Irv Shapiro in the announcement. “And now, by acquiring Swydo, we’ve changed call analytics once again.”

Link: DialogTech

Visit DialogTech on CabinetM.

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Terminus acquires analytics-attribution company Brightfunnel
January 3, 2018 Account Based Marketing, Attribution

Terminus, the B2B-focused vendor creating account based marketing solutions, has acquired BrightFunnel and its patent-pending multi-touch attribution platform. The combination will accelerate the growth of Terminus as an account-based marketing platform, adding 40 San Francisco-based staff to the 150 “Terminators” headquartered in Atlanta.

From the release: “We are excited to help solve one of the top challenges our customers face — how to measure and optimize the impact of marketing and sales initiatives on revenue,” said Eric Spett, CEO and co-founder of Terminus. “Our customers want to understand the influence of campaigns throughout the buyer’s journey, create a 360-degree view of engagement that supports one revenue team, and close the loop on measuring account-based marketing and advertising. Together, Terminus and BrightFunnel deliver best-in-class account-based execution and B2B analytics for today’s unified revenue team.”

Link: BusinessWire

Visit Terminus on CabinetM.

 

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How are you going to make time in 2018?
January 2, 2018 CabinetM Commentary

Time and money — it’s what none of us will ever have enough of. But while you’re watching the calendar change over to 2018, you’re going to wonder how you’re going to make time or save time in the new year.

Working you do with marketing tools, you’re used to making up time by finding efficiencies anywhere possible. You have faster email, more targeted lists, programs finding you content, archiving your files and helping you communicate with the team. You can buy ads on an online network, communicate with your customer and check your supply chain at any hour from any laptop.

But are you aware those very programs are costing you time and money?

Last year’s products add up

Entire enterprises are using marketing technology. Email, digital asset management programs, video platforms, landing pages and app development tools are being used by sales, product development and human resources staff — you need those staff safety training videos produced the cheapest way possible, so yes, even HR is using marketing technology.

Add the fact that most programs allow you to download and start paying for them from any corporate credit card, you’re going to have a problem. That means anyone can charge technology against your bottom line. That means anyone can buy a second version of an email program or a video tool, and upgrade whenever its needed. Anyone can pay to test out a new tool without canceling the old one.

That means nobody is in charge of managing spend, adoption and use.

What’s that costing you?

How to make your problem solvable

If you’re a small business, think in terms of what you really need — an overview of what you need, what you’ll grow into, and what you’re spending.

If you can make all that work on a spreadsheet, you’re in good shape.

However, most companies find managing tech is a full time job.

Make CabinetM stack up

The new way to manage technology is to use marketing technology stacks to save you time and money.

CabinetM allows you and your teams to quickly build stacks of technology, so you can get a view of your entire enterprises’ use, spend, and even figure out who has tested and rejected technology. Identify savings quickly by knowing where tech is duplicated, what you can retire and what is costing you money.

Need more information? Erica Ross in our office is at eross@cabinetm.com. If you need to make time, she’ll have time.

Father time: Crushed by technology. Don’t let this be your story in 2018.

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Fastbase opens database to all Google Analytics users
December 28, 2017 Analytics

Google Analytics users now have full access to the database run by Fastbase, the visitor analytics platform. Google Analytics users can sign up for free and search the comprehensive database an unlimited number of times. All company information found within the database can be downloaded directly to Excel or CSV format or exported into a CRM database, such as Salesforce, Hubspot, and Zoho. Google Analytics users can sign up to access the database with just a click of a button and will automatically receive a “500 free leads” credit that will be assigned to their account monthly.

Link: PR Newswire

Visit Fastbase on CabinetM.

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Apple Podcast analytics features go live
December 27, 2017 Content Marketing

The promised Apple Podcast analytics feature has now gone live. The data tracked from iOS 11 devices and iTunes desktop 12.7 users will include unique devices are being used, playback metrics, and when listeners drop off in the middle of a show. The changes were announced in June, 2017, and went live in December.

Link: Tech Crunch

Visit Apple Podcasts on CabinetM.

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Snap Ads allows brands to add animated sponsored filters
December 21, 2017 Social Media Marketing

Snap Ads is now allowing advertisers to offer animated sponsored filters to users on the platform. Advertisers may currently purchase sponsored animated filters for national takeovers in the U.S., Canada, the U.K., Germany, France and Australia; in the coming months, the feature will include targeting by age, gender, time of day and interest.

Link: AdWeek

Visit Snap Ads on CabinetM.

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The ghost of technology past will scare the Dickens out of you
December 21, 2017 CabinetM Commentary

It’s hanging around. You thought you dealt with it, but no, it haunts you. It’s the ghost of technology past.

Perhaps it’s the $8.99 monthly for the automated signature app that will link to your calendar. Or the $15.99 for the email function linking your newsletters and a landing page. Or $49.99 for an email marketing tool you just could never make work well with your team.

Have these purchases come to haunt your department? Do you know what other technology is chained to your budget? Can you imagine how bad it is for your entire enterprise?

In the Dickens classic “A Christmas Carol,” business owner Ebenezer Scrooge gets visited by three spirits who wish to illustrate Scrooge’s problems in a way he gets the message quickly. The ghost of Christmas yet to come has a bleak message: You didn’t take care of business, so you need to face the fact that your options now are limited.

Get a hold of your marketing technology now, while the spirit moves you. Contact Erica Ross in our office at eross@cabinetm.com for ways you can use our platform to figure out what you have, what you need, and what you can call a ghost. There’s no reason to go into 2018 chained to past technology. That’s just too scary.

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Talk Fusion updates Video Suite dashboard
December 18, 2017 Video

Talk Fusion has updated its Video Suite of video email and marketing tools with a new dashboard. In addition to having a new look, the dashboard is updated with communications in mind for an enhanced user experience.

From the release:  “Given that our products, value, and pricing are all unmatched in the communications industry, we are our own biggest competition,” Founder & CEO Bob Reina said. “We are constantly perfecting and enhancing our products because we are committed to providing our customers with the world’s highest-quality and most efficient WebRTC-powered suite. This restructured Dashboard is our first step into the future, and it gives the world a first glimpse of what a profound year 2018 is going to be for Talk Fusion.”

Link: PR Newswire 

Visit Talk Fusion’s Video Suite on CabinetM.

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Cravelabs’ new location intelligence tool simplifies data science
December 18, 2017 Attribution, Ecommerce

Cravelabs has launched DropIn Vantage as its latest set of industry-leading, location intelligence tools for media planning, location analytics, and attribution. Customers can leverage one or more audience segments from more than 80,000 available consumer personas and data sets to analyze locations and audiences. Create an index of consumer personas within geographies of any size or shape.  Quickly geofence specific Out-of-Home locations, Radio broadcast areas, Census Tract or Block Groups, Zip Codes, or custom TransitZone areas based upon driveshed or walkshed from any point of interest. Activate the insights DropIn Vantage powers by influencing the identified audience or measuring the impact of non-digital activities, such as an Out-of-Home or direct mail media campaign.

Link: PR Newswire

Visit DropIn Vantage on CabinetM.

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Crossix launches programmatic tool for health care professionals
December 13, 2017 Advertising

Crossix empowers healthcare companies and companies that care about health to plan, measure and optimize their marketing and communication initiatives. it’s new tool, Crossix DIFA HCP enables enhanced measurement of programmatic advertising across the full health care professional media landscape. Healthcare brands and agencies can now use DIFA HCP to measure and validate that their display, mobile, and video campaigns are reaching their target HCPs and driving impact. DIFA HCP verifies whether each media source within a campaign is reaching professionals on an advertiser’s target list and evaluates the overall ROI for each campaign, based on connecting HCP exposure to their patients’ treatment behavior.

From the release: “Crossix is all about developing solutions that push the industry forward, and with DIFA HCP, we are doing just that. Used as a supplement to existing publisher analyses, DIFA HCP offers marketers independent, third-party verification that their campaigns are reaching the intended target and driving meaningful impact across traditional and emerging media options,” said Dan Stein, SVP, Analytics Services & Product Strategy at Crossix.

Link: Crossix

Visit Crossix DIFA HCP on CabinetM.

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Act-On adds features for sending around GDPR regulations
December 13, 2017 GDPR

Act-On, automation software allowing marketers to to adapt the customer journey using customer behaviors, preferences, and data, has added new features as GDPR is about to become law in the EU. GDPR is the General Data Protection Regulation. In May 2018 it will mean all marketers must follow new privacy laws protecting European Union citizens. In response Act-On has launched “Local Sending,” which will allow marketers to send just in the country in which data is stored, matching updated data residency processes and protocols companies will being putting in place as part of their GDPR efforts. Transactional Sending will allow marketers using Act-On to send messages regardless of opt-out preferences, such as financial statements made mandatory by auditing requirements.

From the release: “As marketers, we are constantly looking for ways to improve on what we’ve done, new methods to optimize what we are already doing, and opportunities to be more effective and efficient in our work,” said Michelle Huff, CMO of Act-On Software. “At Act-On, we are marketers building technology for other marketers, so we experience the same challenges as our customers, which means we can build and solve for those pains a lot quicker and bring to market modules that will drastically improve the way they engage and communicate with their buyers.”

Link: BusinessWire

Visit Act-On on CabinetM.

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Tapjoy adds custom exchange rates, permanent currency sales to platform
December 11, 2017 Advertising

Tapjoy is a mobile advertising and monetization platform that allows mobile app users to select ads to engage with in exchange for virtual rewards and premium content. It’s just added two new features for that engagement. Permanent Currency Sales give users chance to earn more virtual currency than usual for every ad they engage with if that user meets certain criteria set by the marketer — being a regular user, for example. Custom Exchange Rates allow developers to easily set different levels of rewards for different user groups. Both are part of the “offerwall” section of the Tapjoy platform.

From the release: “If you look at some of the most savvy developers in the freemium space, you’ll see that they’re monetizing through both video and offerwall,” said Ben Chen, SVP Developer Relations at Tapjoy. “Your most engaged users are looking for premium rewards to help them progress through the game, which offerwall helps them unlock. As a developer, you win by having both integrated.”

Link: Medium

Visit Tapjoy on CabinetM.

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StackMates: If you use Pardot, what else is in your stack?
December 11, 2017 Stack Insights

When marketers build stacks on CabinetM, we can see trends when Pardot appears. And they’re very different from HubSpot and Marketo patterns.

First, generalizations about stacks and large automation programs:

Just as large planets attract other celestial bodies, large-scale marketing technology platforms attract other, smaller tools, creating their own ecosystems. We’re also finding it’s not unusual to find an enterprise using Hubspot AND Salesforce, or Eloqua AND Marketo.

 

Pardot is an on-demand software solution. Pardot provides a simple marketing automation platform to grow pipeline and generate better leads by allowing marketing and sales departments to create, deploy, automate, and manage marketing campaigns online.

Pardot is very different when we come to the programs paired with it — for Hubspot, Marketo and Eloqua, the most popular program in a stack with those programs is Google Analytics. For Pardot it’s LinkedIn and Twitter.

Pardot has many fewer programs than Marketo and Hubspot that are paired with it in CabinetM stacks.

Our StackMates graphic (above) has Pardot at the center, and you can see all the other platforms and tools that are Pardot StackMates– all these have appeared with Pardot multiple times in stacks. The farther out you go in our graphic, the less frequently those tools show up with Pardot on CabinetM.

To learn ways to have your product featured at CabinetM, contact Erica Ross at eross@cabinetm.com

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Certain acquires Gather Digital to boost mobile development for event automation
December 7, 2017 Event Marketing

Certain, the leader in enterprise event automation, today announced it has acquired Gather Digital, a mobile event application suite for enterprises, associations and educational institutions. With this acquisition, Certain is further strengthening its mobile development and data integration capabilities, taking advantage of the experience that Gather Digital’s extended team brings and offering customers unprecedented insight into the mobile journey to determine the event attendee’s true sentiments.

From the release: “Certain is focused on enabling our customers to gather the most relevant data from event attendees to drive better business results from events,” said Peter Micciche, CEO of Certain. “By acquiring Gather Digital and the impressive mobile capabilities the team has developed, we’re continuing to invest in our data strategy – and the people at the forefront of delivering innovative technology for world class enterprises.”

Link: Certain

Visit Certain on CabinetM.

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