All posts by Kat Powers

Stack Insights: The top 10 products in marketing technology stacks
August 3, 2017 Stack Insights

 

Diving into CabinetM’s stack data for the past 30 days we’re finding the top products marketers added to their MarTech stacks.

For those of you new to marketing technology stacks, marketers are building stacks on CabinetM to help them plan, manage and collaborate around their marketing technology. Stack Insights offer up the wisdom of the community building stacks on CabinetM — trends in technology, categories of tools, even names of stack layers.

Top products in July:

  1. Facebook
  2. LinkedIn
  3. Marketo Engagement Marketing Platform
  4. Twitter
  5. Google Analytics
  6. WordPress
  7. Crazy Egg
  8. Google+
  9. Terminus
  10. ZoomInfo Growth Acceleration Platform

What’s in your stack? Start managing your marketing technology by building a stack on CabinetM.

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Adobe Target adds ‘Auto-Target’ personalization features
August 2, 2017 Artificial Intelligence, Personalization

The new Auto-Target feature in Adobe Target Premium lets marketers leverage powerful machine learning, powered by Adobe Sensei, to introduce as many experience variations as they choose in order to personalize experiences across their digital properties. Auto-Target is also designed to improve experience performance over time by learning what does and does not resonate with consumers.

Link: Adobe

Visit Adobe Target on CabinetM.

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DMN purchased by AC Business Media
August 2, 2017 Uncategorized

AC Business Media, a leading B2B media and business intelligence company, announced it is acquiring DMN from Haymarket Media. DMN covers the marketing technology industry, in both the B2B and B2C spaces, digital and data-driven marketing, personalization and customer experience, to name a few. AC Business Media has a portfolio of media properties covering heavy construction, asphalt, concrete, paving, rental, sustainability, landscape, manufacturing, logistics and supply chain markets.

From the release: “We are delighted to be adding to our portfolio, DMN, a well-known and respected brand that has been a go-to resource for marketing professionals for decades,” said Carl Wistreich, CEO of AC Business Media in a statement. “The marketing industry has experienced dramatic changes in recent times and DMN has been at the forefront in covering these changes with cutting edge analysis, as well as providing marketing professionals with insight as to what it takes to create a successful marketing campaign and department.”

Link: PR Web

Visit AC Business Media on CabinetM.

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WHOSAY launches platform matching marketers with influencers
August 2, 2017 Brand Management, Influencer Marketing

WHOSAY has launched a WHOSAY Match Platform that pairs marketers with the influencers who will best help their brands. The platform is free, matching influencers and their sphere of influence with the brands who could best use them. WHOSAY is an integrated agency in New York City, with a particular focus on influencer marketing.

From the release: “One of the beauties of the Match platform is that it can pair brands with the ideal influencer no matter what platform. Maybe the micro influencer that is perfect for a campaign on Instagram doesn’t have a good presence on Twitter. The Match can deliver a multipronged, platform specific approach, no matter where your audience is. These assets can be then leveraged on owned-and-operated sites, out-of-home, in-store, and in email marketing campaigns,” said Steve Ellis, CEO of WHOSAY.

Link: MarTech series

Visit WHOSAY on CabinetM.

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Content services provider updates Nuxeo Platform web client
August 2, 2017 Content Marketing

Nuxeo, maker of a cloud-native content services platform, announced the release of Web UI, a brand new web client for the Nuxeo Platform. Nuxeo’s Web UI is built on a modern JavaScript stack, leveraging Web Components to provide a responsive, configurable, and extensible user interface that delivers a compelling new user experience. With this latest release, users can efficiently find and work with content most relevant to them.

Link: Econtent

Visit Nuxeo on CabinetM.

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LogMeIn to acquire AI-enabled chatbot Nanorep
August 2, 2017 Artificial Intelligence

LogMeIn will acquire Nanorep, a digital self-service chatbot and virtual assistant company. Headquartered in Herzliya, Israel, Nanorep harnesses artificial intelligence and patented natural language processing technologies to create solutions that make self-service more engaging and intuitive. Following LogMeIn’s recent release of its new intelligent customer engagement platform, Bold360, the Nanorep acquisition represents another step forward in LogMeIn’s mission to empower companies to deliver more human, personalized and intelligent customer engagement.

From the release: “Artificial intelligence is changing the way we interact with our favorite brands and will play a critical role in the future of customer engagement,” said Bill Wagner, CEO, LogMeIn. “With Nanorep, we gain proven technology and AI expertise that expands our Bold360 offering, accelerates our customer engagement vision and provides a natural path for us to leverage these emerging technologies across our entire portfolio. We believe in the ability of technology to unlock the potential of the modern workforce and with the addition of Nanorep we are going to be able to deliver solutions that will help our customers achieve the next generation of humanized and personalized customer service.”

Link: Globe Newswire

Visit LogMeIn at CabinetM.

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Stack Insights: Latest trends on marketing technology stacks
August 1, 2017 Stack Insights

Diving into CabinetM’s stack data for the past 30 days we find new trends this month.

For those of you new to marketing technology stacks, marketers are building stacks on CabinetM to help them plan, manage and collaborate around their marketing technology. Stack Insights offer up the wisdom of the community building stacks on CabinetM — trends in technology, categories of tools, even names of stack layers.

The following trends come from the last 30 days of Stack Insights:

Product News: Breaking into the top 10 list of products on CabinetM, for the first time, is Crazy Egg, the heat-mapping analytics tool that helps marketers visualize their site data.

Getting Social: The top 10 includes four social media platforms this time – LinkedIn was not the top spot: Facebook was #1, followed by Twitter, LinkedIn and Google+.

Website tools top the list: The top marketing technology categories for July were (in descending order): Web Development & Design; Analytics; Social Media Marketing; Productivity, Collaboration & Workflow; and Content Marketing.

It’s about the money: New to the top ten names for layers is “Paid SEO,” a much more specific name than we usually see in SEO or SEA.

One mega platform: Only one major platform entered top 10 companies in July – Marketo.

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New today at CabinetM: Stack Insights
August 1, 2017 CabinetM Stacks, Stack Insights

We are gaining so much knowledge and insight as scores of marketers build marketing technology stacks on CabinetM’s platform. Watch this space as we share with you our Stack Insights, new today at CabinetM. Some of the things we’ll be reporting on:

  • Top products and layers in stacks.
  • Hot new products appearing in user stacks.
  • Differences in stacks by industry, business type and size.

Want to know more about the products and information shared in Stack Insights? Contact Erica Ross (eross@CabinetM.com) for more information.

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Velocidi updates intelligence platform with AI
July 30, 2017 Artificial Intelligence, Marketing Automation

Velocidi has updated its marketing intelligence platform with artificial intelligence tools to access trends in data faster than before. Velocidi’s foundational AI tools are available today to platform subscribers at no additional cost and deliver enormous power for marketers. Velocidi will be introducing a library of advanced AI, use case specific tools in the coming months.

From the release: “Unfortunately, the marketplace is polluted with AI-lite solutions that are all hype, and no substance. We set out to deliver what marketers truly need – a platform powered by real artificial intelligence that is easy to use, both for those with and without data science expertise,” said David Dunne, founder and CEO of Velocidi. “Our team has managed to democratize and accelerate access to insights so that all marketers have more time to focus on strategic decisions.”

Link: Velocidi

Visit Velocidi on CabinetM

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Datorama Launches SmartLenses data visualization tool
July 28, 2017 Big Data, Data Mangement

Datorama, a marketing intelligence company, has launched a new data visualization tool called SmartLenses. SmartLenses analyzes your top marketing sources automatically, giving you comprehensive dashboards that have all the right insights to increase performance. Leveraging Datorama’s AI-powered Marketing Intelligence platform and extensive marketing domain expertise from working with thousands of brands, agencies and publishers, SmartLenses provides marketers with one-click dashboards for their popular marketing data sources to optimize performance, impact and customer loyalty.

From the release: “Marketers today are looking for the right KPIs, trends and analytics to measure their performance, impact and loyalty across an increasingly complex customer journey,” said Leah Pope, CMO, Datorama. “Datorama SmartLenses instantly surfaces the most meaningful measurements, enabling marketers to drive their programs with better insights and smarter decisions in a fully automated process. The solution provides marketing measurement expertise right out of the box.”

Link: MarketWired

Visit Datorama SmartLenses on CabinetM.

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Sabre launches chatbot for the travel industry
July 27, 2017 Customer Relationship Management

Sabre, technology provider to the travel industry, is launching a trial of its AI-enabled chatbot. Sabre and its partner travel agencies will evaluate travelers’ preferences for how often and when they engage the chatbot and when they are likely to divert to a live agent. The chatbot leverages the Microsoft Bot Framework and a selection of Microsoft Cognitive Services, including Language Understanding Intelligent Service (LUIS).

From the release: “Travelers want technology to deliver a more seamless experience, especially when managing on-the-go changes and disruptions,” said Mark McSpadden, vice president – emerging technology and products of Sabre Corporation. “Together with Microsoft and our agency partners, we are exploring how AI and chatbots can provide travelers with the self-service solutions they want for routine requests while helping travel agencies provide personal service for more complex needs.”

Link: Sabre

Visit Sabre Chatbot on CabinetM

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LinkedIn Website Demographics shows job title, company of web visitors
July 27, 2017 Analytics

LinkedIn is launching Website Demographics, a free reporting tool that lets you see what types of professionals are coming to your website, giving you a powerful way to tune your marketing to those visitors, and develop better targeting and content for your campaigns. The tool uses data from its membership to allow the marketer to sort visitors by metrics such as company, industry and job title, but not by name. The product is rolling out over the next few weeks.

Link: LinkedIn

Visit LinkedIn Website Demographics on CabinetM.

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Linqia adds predictive analytics to influencer marketing platform
July 27, 2017 Analytics, Artificial Intelligence, Influencer Marketing

Linqia has just revamped its Performance Platform so that it does more than find social media mavens who can recommend your product: It can score prospective influencers, predicting which influencer will be more successful for a product. Linqia now uses machine learning to analyze influencer content, determine brand affinity, and identify patterns that can predict an influencer’s success based on the brand’s goals.

From the release: “Many platforms today claim to use AI. And while this may be true, it’s important to understand how that AI is being applied,” says Jonathan Pollack, Linqia’s VP of Product. “At Linqia, we use AI for more than simple data processing or categorizing an influencers ‘personality type.’ We built Linqia Performance Platform to analyze billions of data points across five years of performance-guaranteed campaigns and use those insights to predict how influencers will perform against a brand’s specific goals.”

Link: Linqia

Visit Linqia Performance Platform on CabinetM.

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We feel Marketo’s pain. In fact, that’s why we exist
July 26, 2017 CabinetM Stacks , ,

We totally feel Marketo’s pain.

As reported widely, Marketo, the giant of marketing automation, had somehow forgotten to renew its dotcom registration. The short story was auto-renew processes and human error combined to shut down all of billion-dollar company Marketo for its customers, and issues were still being dealt with 24 hours after a fix was made.

Now before you start snickering, this obviously can happen to any of us – even Marketo, which quickly sought to resolve the problem that impacted all its users. CEO Steve Lucas even jumped on twitter to apologize and direct angry users to a FAQ page and an email address for those reporting continuing access problems.

Every marketer can tell you the problem. The solution is CabinetM’s Enterprise Cabinet.

As marketing technology grows, and proactive marketers, sales staff, financial gurus and others within an enterprise purchase software to do their jobs better and faster, the tech it takes to run a business gets out of control.

CabinetM exists to solve that problem. Keep all your tech in one place – know when contracts renew, when you’re paying more than once for technology and when you’re paying for programs no one uses. Find out what your staff uses and knows how to use, and roll that up into one giant marketing stack you can manage in one place, and never miss a domain renewal.

We’d welcome the opportunity to give you a free trial – especially if you’re from Marketo.

 

Postscript: Need the full story on what happened? MarTech Today, MarTech Series and The Drum covered it, among others.

 

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Survey platform Qualtrics evolves to produce predictive analytics product
July 26, 2017 Analytics

Qualtrics, which had released a number of experience management tools in the past year, today announced its predictive intelligence tool Qualtrics iQ. Qualtrics, formerly a survey platform, notes that Qualtrics iQ eradicates the tasks of sorting through open text feedback, performing complex statistical analyses, and identifying key drivers deep in data. It features drag-and-drop simplicity make the advanced features easy-to-use for marketers who are without the benefit of data scientists.

From the release: “Qualtrics iQ hunts down experience gaps automatically, predicting what customers want and helping organizations find and address issues before they negatively impact the business,” said Webb Stevens, head of product at Qualtrics. “Machine learning helps automate tasks that were previously time consuming or impossible to scale, like analyzing open text feedback or finding key drivers buried in your data.”

Link: IT Business Net

Visit Qualtrics iQ on CabinetM.

 

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We’re six months into 2017: What’s your bottom line look like?
July 26, 2017 Budget, CabinetM Commentary

Assessing the marketing budget at the midway point is daunting for all of us, Anita Brearton writes in CMSWire this month. Everyone is being asked to do more with less, but the more is more than we’ve seen in the past: Marketers have more responsibility for the funnel, strategy and brand than ever before.

Regardless of budget allocation, I’ve yet to meet a marketing leader who believes they have enough funding to achieve their annual goals. The reality is, most marketing organizations are perpetually trying to do more with what they have and are continually working to balance expenses across programs, technology and personnel.

Read CMSWire for the three steps to take to steer your department and the budget in the right direction.

 

 

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Hubspot buys email targeting company Kemvi
July 25, 2017 CRM, Email Marketing

Hubspot, specializing in inbound marketing products and its CRM, has acquired Kemvi. Kemvi’s main product is DeepGraph, which generates targeted messaging for prospects and nurtures leads until they engage. The acquisition brings expertise in building products with artificial intelligence to Hubspot.

Link: Hubspot

Visit DeepGraph on CabinetM.

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Sabio adds Validated Publishers to its mobile platform
July 25, 2017 Mobile Marketing

Sabio Mobile has added “Validated Publishers” to its APEX mobile marketing platform. With the Validated Publishers methodology, brands will be able to secure high-quality supply on Sabio Mobile’s platform through a rigorous vetting process without worrying about brand safety and fraud.

From the release: “With the onset of social media and user generated content that now demand larger digital budgets from brands, as well as the more recent ‘fake news’ phenomenon, the definition of ‘premium’ has become murkier,” said Aziz Rahim, CEO, Sabio Mobile. “With the changing times, we at Sabio Mobile realized there is a big need to differentiate inventory, so brands can run campaigns without second guessing quality of the inventory and developed with the Validated Publishers offering.”

Link: PR Newswire
Visit Sabio Mobile APEX Platform on CabinetM.
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Tru Optik, comScore partner to serve OTT clients
July 24, 2017 Advertising

Tru Optik, the audience intelligence and data-management platform built for over-the-top (OTT) television, and comScore, a leading cross-platform measurement and analytics company, today announced a collaboration to improve in-target performance for OTT advertisers and publishers. The partnership allows comScore demographics to inform campaign activation through the Tru Optik OTT Marketing Cloud. Tru Optik states its OTT Marketing Cloud is the only audience measurement, activation, and attribution system that currently works across the entire OTT ecosystem, including Connected TV.

From the release: “Advertisers and media companies are still figuring out how OTT, linear TV and digital can best work together to enhance the reach and performance of ad campaigns,” said David Wiesenfeld, Chief Strategist at Tru Optik. “The Tru Optik-comScore collaboration connects OTT and linear TV in a way that is extremely helpful in coordinating advertising across channels, and will yield new insights for how to get the most from TV advertising in a digital age.

Link: Tru Optik

Visit Tru Optik OTT Marketing Cloud on CabinetM.

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What to do when overwhelmed marketer says ‘Our expenses are out of control’
July 20, 2017 CabinetM Commentary , ,

CabinetM CEO Anita Brearton shared with CMSWire about the panicked and stressed marketer CabinetM comes in contact with nearly every day, sometimes many times a day.

Everyone feels they’re behind when it comes to marketing technology. Everyone feels their spending is out of control. So many feel overwhelmed by the whole process of leading innovation in their own marketing shop.

There are a few steps you can take.

  • Know you’re not alone. There’s a whole marketing community out there feeling that same pain.
  • You are inventing greatness. Know there isn’t a cookie-cutter pattern for you to follow. Each marketing technology stack is different, what our CEO calls “snowflakes.” No stack has the exact mix of programs with the same mix of marketing uses. Each is unique.
  • Know you’re not behind. The person who is truly behind is the one trying to convince his or her company to go digital. Every marketer at every stage reports feeling that “falling-behind” feeling.
  • Take a deep breath. At CabinetM we’ve become partial to iced coffees when working through the problem with a marketer, but we can also do tea. Contact Erica Ross at eross@cabinetm.com in our office to set up a consultation.
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