All posts by Kat Powers

LinkedIn acquires sales productivity startup Heighten
June 4, 2017 Uncategorized

LinkedIn acquired Heighten for its sales productivity software. LinkedIn will gain sales process tracking, pipeline reporting and note taking capabilities that will move sales information right into — and out of — the CRM.

From the release: “Over the next few months, we will be evaluating which of Heighten’s features we’ll be bringing to Sales Navigator. I’m also excited by the caliber of talent that Heighten brings to LinkedIn. Their team is world-class. We’re excited to see what the future brings with the Heighten team on board,” Doug Camplejohn, Head of Products, Sales Solutions at LinkedIn.

Link: LinkedIn

Visit LinkedIn on CabinetM.

 

 

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Yandex launches AI-powered content feed
June 1, 2017 MarTech Product News

Yandex has added the opportunity for publishers to use its AI-powered personally targeted content feed, Yandex Zen. Publishers can use Yandex Zen to create their own channels with text, video and advertisements, run media projects, and experiment with mobile formats. Companies can use it to tell their stories, promote their brands, distribute marketing materials and use native advertising to engage with their customers. For independent authors, Yandex Zen offers a means to earn money from advertising while publishing their stories to a wide audience.

From the release: “Just think how many great stories never get heard because they fail to reach their audience. Now artificial intelligence can solve this problem,” said Yandex Zen head Victor Lamburt. “There are stories everywhere: journalists report on important events, companies announce their products, bloggers write about anything and everything. Our goal is to give them new storytelling tools and find an appreciative audience for every story.”

Link: Yandex

Visit Yandex Zen on CabinetM.

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Salesforce’s Sales Cloud PRM brings channel marketing, direct sales together
May 31, 2017 MarTech Product News

Salesforce has announced the launch of Sales Cloud Partner Relationship Management (PRM), a new sales app that will empower companies to turbocharge channel sales. The new PRM app will allow companies to easily build modern, branded partner communities with clicks, not code. In contrast to legacy partner portals that are built on inflexible, archaic systems creating disconnected silos, Sales Cloud seamlessly brings together both partner and direct sales functions.

From the release: “Traditional partner portals tend to be pieced-together legacy systems that are generic and disconnected from CRM. This results in substandard channel performance and ultimately a poor user experience,” said Mike Micucci, GM and SVP, Salesforce Products. “Sales Cloud PRM is the solution companies have been looking for—a turnkey app that enables them to extend the world’s best CRM to their partners.”

Link: Salesforce

Visit Sales Cloud PRM on CabinetM

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Marketing Automation will be a $7.63B industry by 2025
May 31, 2017 Uncategorized

“The marketing automation software market will reach $7.63 billion worldwide by 2025, according to a study by Research and Markets.”

More at MediaPost including what segments (email) and regions (North America) make up the majority of the field.

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Landmark from PlaceIQ released to general public
May 31, 2017 MarTech Product News

Landmark is a location-based tool that, in a twist, is available to the public to create business and customer intelligence. The platform lets clients view and compare analytics from a staggering repertoire of businesses in order to understand, and perhaps revise, their own place in the market. Landmark tracks the smartphones of opted-in users to map the “consumer journey” across mobile, video, TV, email, and out-of-home activity. This massive repository of data can then be graphed to show performance, competition and trends.

From the release: “We really passionately believe in the power of location to solve real business challenges for retailers, casual dining – for all sorts of businesses,” said CEO and Co-Founder Duncan McCall. “Location and movement is this omnipresent force that connects people, places and things.”

Link: PlaceIQ

Visit Landmark on CabinetM.

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Ad Exchange NYIAX launched in partnership with Nasdaq
May 31, 2017 MarTech Product News

NYIAX (New York Interactive Advertising Exchange) has launched, announcing it is the world’s first guaranteed advertising contract exchange. The new exchange will operate on Nasdaq’s world-renowned technology and leverage the Nasdaq Financial Framework architecture. NYIAX will be the first exchange to be deployed in the cloud and also run on blockchain technology.

From the Release: “NYIAX is a trading platform that brings Wall Street to Madison Avenue through a Nasdaq-powered, seamless global exchange that allows publishers and advertisers to buy, sell and re-trade premium advertising inventory as guaranteed contracts,” said NYIAX CEO Lou Severine. “By enabling guaranteed digital media contract trading with efficiency, transparency and ease and providing the proprietary matching engine and trading tools trades require, NYIAX helps advertisers and publishers dominate the $72 billion US digital advertising landscape they command. Once the exchange achieves critical mass within digital, we will begin supporting TV, print, radio and out-of-home markets.”

Link: Globe Newswire 

Visit NYIAX on CabinetM.

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Lithium to be acquired by Vista Equity Partners
May 30, 2017 MarTech Product News

Lithium Technologies, Inc., the market leader in cloud-based social media management and online community solutions, today announced that it has entered into a definitive agreement to be acquired by Vista Equity Partners (“Vista”), a leading private equity firm focused on investments in software, data and technology-enabled businesses, including marketing industry giant Marketo.

From the release: “This marks a new chapter for Lithium, and the next step in creating the leading Digital Customer Experience company,” said Rob Tarkoff, President and CEO of Lithium. “Our vision of helping brands build amazing digital customer experience at scale remains the same, and we will continue to develop the leading engagement platform to provide more value to our customers. This transaction with Vista gives us the opportunity to accelerate our plans to create a consolidated Digital Customer Experience software stack that will be the best in class for enterprise brands.”

Link: Lithium

Visit Lithium Technologies on CabinetM.

 

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Better messaging tools for teamwork
May 30, 2017 Content Marketing, Customer Relationship Management

You text mom, your kids, your significant other. What are you using for instant messaging both inside and outside your company? Are your sales teams messaging each other and external clients, using just whatever IM app they happen to have? Does it connect with your in-house systems? Is there a record of the conversations?

If no, then you can definitely ramp up your IM performance with flexible tools. Since mobile has rocketed to be a top communications channel, options abound for incorporating IM into your toolset in a meaningful, trackable way.

 

Convo is a secure messaging app offering a threaded, newsfeed format that’s easy for individuals and groups. With Convo, go beyond IM with in-context discussions that get saved like emails threads, but faster. Your individual feed keeps you informed and up-to-date with the people that you work with every day.
BEST FEATURES: Convo can integrate with 700+ apps that you already use, so you can communicate with every team you’re working with, all from one place.
PRICING: Free to get started up to 20 users. Upgrade to plans starting at $5 per month peruser.

 

Campfire by Basecamp is a web-based platform you can use to send and receive messages instantly between individuals and groups. Exchange IMs, share documents and media files anytime from web or mobile. Configure Campfire into private chats for partners, clients, in-house colleagues, or project teams on the fly.
BEST FEATURES: Campfire lets Basecamp teams use the same central hub for IM, group chat, sharing media and code.
PRICING: Right-sized Basic, Plus, Premium and Max plans from $12 per month to $99 per month.

 

Slack is the popular collaboration and instant messaging system primarily designed for software developers, now using extensive integrations make Slack a great solution for teams of all kinds. Slack itself offers dozens of built-in integrations in addition to third party apps that integrate with Slack.
BEST FEATURES: Slack uses channels to sort chats and alerts by group or topic, by public, invite-only or special teams. Messaging includes text, or docs, media files and code.
PRICING: Free forever with basic features. $6.67 per person monthly for Standard, and $12.50 for Plus.

 

HipChat is a powerful, secure and reliable IM tool that uses @mentions to thread chats by topic. With added features such as video calling and screen sharing, HipChat keeps the workflow moving without having to switch between IM, email, screen sharing and drop boxes.
BEST FEATURES: Integrates with services like JIRA, Bitbucket, GitHub, Asana, Google Hangouts, Zendesk, and 150+ more. Custom emoticons and HipBots, animated GIFs, RSS feeds, and Twitter notifications.
PRICING: Free forever basic version. Upgrade to Plus for $2 per month per user.

 

Jive Chime features a real-time instant messaging application for individuals, in-company groups or external client support. It’s easy to set up public and private chat rooms as permanent hubs, or on the fly. IM works with other Jive communication modules.
BEST FEATURES: Dashboard shows when people are online, offline, or away. Read Receipts with every message.
Provide administrative rights to users in an organization as needed.
PRICING: See vendor for details

 

Symphony is a secure messaging application that uses Signals based on #hashtags, $cashtags, rooms, and users. Reduce the number of communication systems by managing all IMs and Chat Rooms in one feed, exchanging messages and files with people inside and outside the company. Symphony offers secure user authentication, expression filtering, and legal disclaimers.
BEST FEATURES: See your feed how you want it. Pin important chats, pop-out or re-size windows.
PRICING: Free forever with limited features. Upgrade for $15 per month per user.

 

Teamwork Chat is an instant messenger app that uses @mentions to thread direct messages and chats by topic or by user. Keep track of multiple conversations with Teamwork Chat’s timeline, rooms, and people sidebar tabs. Create tasks and projects. Quickly notify the team using @all and @online, or @mention teammates directly.
BEST FEATURES: Reply to conversations from your email. Enhance messages with emojis.
PRICING: Free forever for two projects and 100MB space. Right-sized plans start at $49/month for unlimited users.

 

Glip is a suite of business collaboration tools featuring IM, video chat, file sharing, task management and shared calendars. Glip is flexible, integrating easily with popular apps and services such as Evernote, Dropbox, GitHub, Google Drive and others.
BEST FEATURES: IM and group chat comes with file sharing, task management, video conferencing and shared calendar.
PRICING: Free forever limited version. Basic is $5 per person, per month. Pro is $10 per person, per month.

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How do you find a marketer who knows MarTech?
May 26, 2017 CabinetM Stacks

The very wise piece in Forbes noting that who we hire as marketers is going to need to change (The Future Of Work In Marketing Should Involve Upskilling, Science And Algorithms) brings up the question:

How do you find the future marketer?

From Forbes contributor Andrew Stephen:

…chief marketers attempt to digitally transform their organizations, and face ever-increasing pressure to extract more value from fewer resources, they are realizing that they also need to reassess what marketing work will entail in the future-oriented marketing teams they are building. And they need to determine which skills their people need for the future.

We have a solution at CabinetM: The SkillStack.

Here’s three steps to go about it:

  1. Plan your strategy. Marketing Strategy always comes first.
  2. Note what Marketing Technology products are going to help you meet your strategy.
  3. Seek out marketers who have skill sets to match the tools, and strategy, that will get you to your goal.

Think about the cost of an employee. Now think of the cost of hiring the wrong employee who cannot support your growth.

Using SkillStacks to get the skills you need will help you build your marketing department of the future.

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Facebook builds deliberately boring building to study marketing via neuroscience
May 25, 2017 Uncategorized

Facebook, in efforts to learn more about how their site is perceived, has built a new center in New York City to study marketing, via neuroscience.

The Center for Marketing Science Innovation is in a former night club, but is designed to look like a boring doctor’s office: Somewhere you’d be whipping out your phone and looking at social media.

Reports AdWeek:

The lab will study users in a variety of situations meant to simulate viewing content in various settings, including on a desktop computer, mobile device or big-screen television. The research lab, which Facebook says will be managed by a third-party company, will have rooms set up like living rooms, while others are more like a standardized testing center or a conference room.

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Google Attribution launches in beta
May 25, 2017 Uncategorized

Google Attribution was announced at the Google Marketing Next conference as a free tool to stop last-click attribution for good. Google Attribution 360 brings online and offline media together for deeper insights that lead to better performance and higher return on marketing investment for cross-channel campaigns. The tool is free, and has launched in beta.

Link: TechCrunch

Visit Google Attribution on CabinetM.

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We couldn’t agree more, Professor Fader
May 25, 2017 CabinetM Stacks, Uncategorized

AdAge has a great salute of 25 Marketing Trailblazers where they include Peter Fader (Wharton professor, co-founder Zodiac). When asking for his take on the biggest surprise that will come in 2017, Fader, to paraphrase, said managing digital transformation.

The biggest surprise in the martech world will be greater accountability. Firms will stop spending like drunken sailors on shiny objects and overhyped platforms. They will start demanding formal, verifiable financial consequences for the various technology initiatives they’re taking on.”

That’s a lot of the reason CabinetM exists. Marketers need a platform to help manage the 7,000 marketing tools in our directory, and a way to manage spend, manage tech adoption, find the tool to automate your strategy and find the technology that is your next-generation marketing.

 

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Don’t make this mistake when presenting your MarTech Stack.
May 24, 2017 CabinetM Stacks

In newspapers it’s called “tombstoning” — when you put headlines right up against each other and humans read them as one big sentence. Usually it’s just inappropriate, or laughable.

Know you want to make sure when you build your MarTech stack, the focus is on the work, the programs, and not on a how it looks.

Here’s an example — this week when building the Newsletter stack (a stack of all the marketing technology referred to in the newsletter, we had an odd juxtaposition of the logos for Social Realty Ad Exchange and e-X Advertising Intelligence Platform. The result? Visually amusing, but not appropriate for the team:

No one wants to pull that up in front of the boss.

So here’s a pro tip: In CabinetM, you have the functionality to move around the logos of your stack — You can put them in order of programs you use most, least, or just so you don’t spell out “S-ex” in front of the whole team. Using this feature, here’s how this past Friday’s newsletter stack went out, below. Better, right?

 

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SEMCopilot built to aid AdWords managers
May 21, 2017 Uncategorized

SEMCopilot is filled with features to make SEM campaigns more manageable. A new PPC management software, SEMCopilot was made for AdWords account managers – particularly “in-house” ones – or business owners whose agency has developed a solid set of campaigns for them but hasn’t been adding much value anymore. SEMCopilot automatically sorts search query reports into actionable categories. Account managers can identify geographic, question-oriented, and commercial terms. For Brand Protection purposes identify whether display ads are running on sites that could expose your brand to criticism on social media. Budget control features include the ability to forecast projected spend for the month based on history and current month performance. Account managers can mark campaigns for pausing and simulate the impact their actions will take ahead of time, and can receive alerts when the spend rate is too high or too low, before it’s too late to take action.

From the Release: “SEMCopilot reflects my years of experience – to be frank – making mistakes with other people’s money,” said Ted Ives, CEO of SEMCopilot LLC. “I manage numerous AdWords accounts on behalf of various clients, and we created this tool to aid me in that endeavor. It became so easy to use, many of my customers can now self manage their own accounts.”

Visit SEMCopilot on CabinetM.

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Amadeus launches analytics platform Destination Insight for destination marketing organizations
May 18, 2017 Analytics

Destination Insight equips destination marketing organizations (DMOs) with timely insights into the competition and traveler intentions. DMOs in the know with analysis of up-to-date travel data, removing some of the guesswork often involved when making key marketing decisions. By analyzing billions of up-to-date global air travel transactions in near real time, the suite can reveal hidden opportunities for DMOs to boost their destinations’ growth. DMOs can for example run relevant analyses of traveler searches and bookings to measure, adjust and build more effective campaigns. They can also view bookings to their destination versus competitors to understand who they are most closely competing with and quickly develop strategies in response to market developments.

From the release:  “One of the most game-changing aspects of big data is that it enables organizations to look into the future and anticipate the needs of customers,” saidPascal Clement, Head of Travel Intelligence, Amadeus. “Destinations that can understand today’s travelers through data, and respond with targeted, effective campaigns will be well-placed to capitalize on changing traveler preferences.”

Source: PR Newswire

Vist Destination Insight on CabinetM.

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Planning a trade show? Don’t forget to plan the follow-up
May 17, 2017 Uncategorized

With a zillion plates you need to keep spinning in advance of a conference, it’s likely that one or two details will get overlooked. But don’t let vital post-show follow-up land in the regrets pile.

Marketing Technology vendors have developed some great, affordable and user-friendly tools that help you collect the kind of actionable intelligence that reveals when attendees check in to an event, show what booths they visit, which sessions they attend, and can even survey attendees directly to ask for feedback for next time.

 

EventEdge LIVE is a fully customizable mobile app that makes the most of your trade show product demonstrations and presentations. Find out exactly what you want to know about attendees by making presentations interactive. Attendees can submit questions and participate in polls right from their mobile device, all of which can be easily projected to the presenter’s screen.
BEST FEATURES: EventEdge LIVE can be stand-alone or integrate into your custom EventEdge app. Custom configure your app from a features menu.
PRICING: See vendor for details

 

Intelligent LEADS by AllianceTech is designed to qualify trade show leads through priority scoring. During the event you can capture leads by scanning business cards or by using any device including 1D, 2D, QR Code, Magstripe, or PVC badge. For more informed, relevant follow-up you can add your notes quickly on the fly with built-in voice command. When leads are synced to the cloud for follow-up, you can pick right up from the in-person conversation started on the trade show floor.
BEST FEATURES: Collect more precisely defined leads through built-in qualification surveys on tablet. Capture valuable data on each lead via a customizable survey with branching logic. Lead capturing is device-agnostic, so you can even scan a business card to automatically sync the lead to the cloud.
PRICING: See vendor for details

 

Ontrac Attendee Engagement by Omnience is a modular platform that lets you specify which actionable information you want to capture about your trade show booth visitors. Sales and marketing won’t lose the momentum of a qualified lead when the right kind of feedback is captured and analyzed during the event. Ontrac gives you a way to track where attendees go, conduct surveys and get post-show analysis. Ontrac Mobile makes survey completion and social media interaction easy and convenient.
BEST FEATURES: Ontrac RFID customized for real-time, attendee tracking throughout the venue.  RFID badges automatically capture attendee identity, eliminating long lines.
PRICING: See vendor for details

 

GrowTix software provides full-featured event management for selling tickets, managing schedules, and leveraging the latest in RFID technology for attendee tracking and analysis. GrowTix RFID provides automatic attendee tracking, and also supports Passbook, MMS, Epic Photo Integration and other integrations.
BEST FEATURES: Simple-to-use, system that populates the web, your app, CRM or marketing automation system.
PRICING: See vendor for details.

 

Eventgrid is a powerful event management platform that makes it easy for non-technical business users to quickly set up a branded event website, automate attendee email campaigns, and go mobile and social with drag-and-drop buttons. With no code required, Eventgrid integrates with Passbook, beaconing and a library of other widgets for attendee tracking and analytics.
BEST FEATURES: Built-in CRM that syncs collected leads with Salesforce and other in-house systems and platforms so you never lose the momentum from booth visits.
PRICING: See vendor for details.

Attendease  supports web and mobile features that streamline the attendee management process, tracking attendees right from check-in. With real-time synchronization through premium integration with iBeacon or Eddystone, Attendease lets you check attendees into the event, or into individual sessions. Attendees can connect with one another through in-app messaging to arrange meetings on the spot.
BEST FEATURES:  “Favoriting” button so attendees can  keep track of sessions with just a tap, so you can measure interests pre-event and get feedback from attendees on-site. Collect session specific results with session surveys for detailed analysis.
PRICING: See vendor for details.

 

IntuiFace by Intuilab adds visual wayfinding and check-in for any conference. Multi-touch displays, RFID and NFC tag readers placed at key spots in your booth or venue make it easy to monitor and interact with attendees to capture data you want. Configure custom IntuiFace displays from scratch, or use templates.
BEST FEATURES: Extensive configuration options lets you connect IntuiFace touch screen and RFID/NFC data to external systems. Fine tune to capture virtually any actionable insight imaginable.
PRICING: See vendor for details.

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Bitly opens site to developers
May 11, 2017 Uncategorized

Bitly, the link management platform, has opened its site for developers, offering API documentation, best practices, code libraries and public data sets. The changes allow Bitly to be integrated into the marketing workflow or data platform, allowing marketers to track customer experiences within your apps and customize how links are generated, branded, and customized.

Link: Bitly API Documentation

Visit Bitly on CabinetM.

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Tools to live stream events like a pro
May 11, 2017 Uncategorized

Live streaming is a fantastic way for sales, marketing and CEOs to reach a wide audience in a snap, without breaking the bank. Quality streaming video is easy now, thanks to a sensational surge in readily-available, platform-agnostic tools rising to facilitate today’s number one cog in the communications machine. All you need is already in place — your mobile devices and a good connection.

You can live stream right now, publicly and on-the-fly, or you can set up something more formal, scheduled and by-invitation. You can live stream solo from your desk, even share your screen to show off an updated software feature, or from your packed conference room to announce a new product launch. You can do a lightning-fast stand-up from the trade show floor before the doors open to boost attendee excitement level, post a quick informative video blog on social media or host a Q&A session.

Released a year ago, Facebook Live is the free app that lets Facebook users broadcast instantly from any iOS or Android device. Choose an audience for your video, add a short description saying what you’re talking about today. Tap “Go Live” and instantly start streaming live for up to 30 minutes. Interact with viewers through questions and Facebook Reaction Buttons.

BEST FEATURES: You can make your broadcast public or selected if your Facebook contacts are categorized into Customers, Partners, Employees and so forth.

PRICING: Product is free.

 

Periscope is the Twitterverse live streaming solution. Give your Twitter presence more dynamics when you mix up Tweets with live broadcasting, either to specific people (with the lock icon) or publicly. You can keep track of viewer sentiment by how many hearts your video gets.
BEST FEATURES: Available for replay so viewers that missed your live stream can watch for up to 24 hours. A built-in global map pinpoints your location for location-specific interaction.
PRICING: Product is free.

 

Open Broadcaster Software (OBS) is a free, open source platform for live streaming and video recording. Preview your scenes and sources before pushing them live. Choose from a number of different and customizable transitions for when you switch between your scenes.
BEST FEATURES: Powerful API enables plugin development for further customization and functionality specific to your needs.
PRICING: Product is free.

 

XSplit includes functionality for live streaming as well as glitch-free, split-screen streaming. Developed primarily for the video game world,. XSplit includes everything you need to set up a live HD broadcast of any kind, quickly, without spending a lot of money. Activate Chroma Key and make your broadcast even more immersive using a green screen transparency effect.
BEST FEATURES: Enhanced audio features for higher fidelity sound. Scene preview editor so you can preview and edit new shots before going live.
PRICING: Free edition and several paid options.

 

YouNow combines a social network with live video streaming from any device. YouNow is geared towards a younger demographic, featuring channels for entertainment, sports and fashion. Through trending hashtag-enabled topics that can be voted up by fans, a leaderboard for Editor’s Choice and Top Channels, YouNow aims for maximum viewer interaction.
BEST FEATURES:  One-click sign-on through social network accounts including Twitter, Facebook, Google, or Instagram.
PRICING: Product is free.

 

Iris Reporter by Bambuser is a mobile app designed for citizen journalists, but it’s so easy-to-use that it’s been adopted by employees at brands and news desks. Iris Reporter lets you stream live video, or shoot and upload photos and videos for instant delivery into an existing video playing platform.
BEST FEATURES: When used along with a control center or a news room, on-site reporters can communicate right from within the app via text chat or two-way audio communication (IFB), making it easy for remote staff to access, monitor, manage and publish content to any screen.
PRICING: See vendor for details.

 

Wowza Streaming Cloud is professional-grade live streaming to audiences of any size on any device directly from a camera or encoder. Reach global audiences with high-quality, custom-branded videos with no additional infrastructure required.
BEST FEATURES: Easy broadcasting of professional-grade live streams without Wowza branding.
PRICING: Packages start at $15 monthly.

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What’s in Your Stack? Red Wing Shoes Wins a Stackie
May 10, 2017 CabinetM Stacks

Marketing Technology Stacks are such a big deal they get their own awards at the MarTech Conference in San Francisco, where 2,500 marketers are learning about marketing technology.

One of the winners of the Stackies, the awards given to the visual conceptualizations of a marketing stack — where marketers demonstrate their marketing strategy and show the technology that powers that strategy.

Red Wing Stackies winner projected winner being shown off at the opening reception for the MarTech Conference in San Francisco.

Usually these awards are heavy in the technology company category but this year, a company known for its hardworking boots took home a prize — Enterprise Cabinet user Red Wing Shoes.

The Red Wing Shoes stack is awesome for several reasons. First of all, they’re not a tech company — so you get to see what marketing technology operations looks like at a consumer brand, especially one where they have the challenges of channel customers as well as the end consumer. They’ve arranged their stack to show which technologies interface with different stages — it’s truly a “stack” — as well showing the journey of reach, engagement, conversion, and retention with a feedback loop that they use to iterate and optimize.
— Scott Brinker, MarTech Conference host

Red Wing Shoes uses CabinetM’s Enterprise Cabinet to manage its digital transformation.

Marketers are using CabinetM’s Enterprise Cabinet to manage their digital transformation across their organization, as they work in teams or at the enterprise level to track technology in use, being tested and retired. The Enterprise Cabinet allows you to browse 300+ categories and more than 7,000 products to find the technology you need as you build your marketing tools around your strategy, and note the agencies you’re using or evaluating to help you reach your goal — managing both agency contracts and tech subscriptions in one place.

“CabinetM is a daily use case for me as I work with dozens of marketers inside our organization to implement the best marketing stacks for customer acquisition, engagement and retention. The platform provides a way to source and evaluate new products we are considering, while the use, spend, and retirement of the tools that are already implemented.”
— Jeff Harvey, Director of Marketing Operations, Red Wing Shoes

See a high-resolution version of the award-winning Red Wing MarTech stack here. Start building your stack on CabinetM here.

Can the Enterprise Cabinet help you get your arms around internal technology, your staff proficiency and use of tools, and control your marketing spend? A free trial awaits, and you can start building your own prize-winning stacks.

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How do you automate B2C interactions, marketer?
May 9, 2017 B2C, MarTech Product News

The B2C marketer has a totally different customer. The decision makers are fewer — one, or perhaps four if it’s a family car being purchased — but the per-purchase amount is generally smaller than what a business will pay.

The reasons for buying are completely different too. The B2C marketer knows his/her customer is meeting a need for a specific solution with each purchase. That customer needs “a ride to work” and not “transportation.” That customer is putting clothes on a child, not outfitting a suite of offices.

Automation for the B2C marketer needs to be tailor-made for those businesses fulfilling needs on the spot — or the customer will go somewhere else.

Act-On is designed to give small and medium-sized marketing teams powerful marketing automation. A dashboard displays a snapshot of real-time web traffic, numbers of known and anonymous visitors, pages per visit, and bounce rate. Create segments based on any combination of profile attributes and behaviors, from very simple to targeted.

BEST FEATURES: Every contact in the database has an activity history that shows how engaged they are, and in what ways. Native integrations with the most popular CRM systems, including Salesforce, Sugar, Microsoft Dynamics, and more.

PRICING: Professional starts at $600 per month and Enterprise starts at $2000 per month.

 

Oracle Responsys is a powerful cross-channel marketing solution facilitating more relevant, real-time interactions across email, mobile, display, social, and web. At its core is Program, a centralized point-and-click canvas that gives you everything you need to personalize at scale.

BEST FEATURES: Deliver targeted messaging to customers over email, mobile and push notifications. View cross-channel interactions and understand how they help drive conversions.

PRICING: See vendor for details.

 

Autopilot lets you automate multi-channel marketing activity as simply as drawing on a whiteboard. Engage at just the right time with personalized email, in-app messages, SMS, and even postcards. Autopilot is popular with marketers, sales, and customer success managers who need to stay in touch with sales leads and existing customers.

BEST FEATURES: Connect the systems and apps you already use to automate tasks, integrate forms and capture a richer view of your contacts so you can engage in more personal way based on behavior.

PRICING: Starts at $20 per month for 1000 contacts, with a simple sliding scale based on number of contacts up to 500,000.

 

SharpSpring is an elegant and cost-effective platform designed to help agencies and small-to-medium sized businesses understand what motivates every click on web and social. The cloud-based includes lead management, CRM integration, call tracking, universal CMS compatibility, and integration with hundreds of applications.
BEST FEATURES: Lead Scoring based on history of engagement, page tracking, and fit. Create custom deal stages, fields, and filters to manage sales processes.
PRICING: Starts at $400 per month for 1500 contacts.

 

Experiture provides a full 360-degree way to track behavior and interactions across offline, digital, social, and mobile channels from a single, centralized marketing data warehouse. Experiture can assimilate marketing data from disparate platforms and databases across the organization. Create, deploy, measure and optimize marketing programs at scale across email, web, mobile and more without help from IT.

BEST FEATURES: Intuitive drag-and-drop Marketing Program Designer to create and automate complex multi-channel marketing programs, analytics to get insights, and built-in A/B Testing.

PRICING: See vendor for details.

 

Boomtrain is an AI-driven omnichannel marketing platform designed to deliver personalized customer experiences. Boomtrain machine learning facilitates deep insights about your customers and provides predictive recommendations. Deliver better, more relevant experiences to your website visitors, through online chat, personalized emails, and across every mobile channel.

BEST FEATURES: Powerful AI-driven engine analyzes customer behavior as related to every touch point — websites, emails, and mobile apps.
PRICING: See vendor for details.

 

Emarsys B2C Marketing Cloud is a powerful omnichannel tool designed for retail and eCommerce, with a special focus on ROI. Advanced predictive algorithms analyze large volumes of data for you, providing accurate modeling of customer behavioral patterns and revealing similarities so you can reach out to new and existing customers over the right channel at the right time.

BEST FEATURES: Automate any or all part of marketing campaigns from welcome emails to long-lasting, cross-channel relationships. Seamless connection to many leading CRM, ERP and eCommerce applications

PRICING: See vendor for details.

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