It’s never been a more exciting time to be a demand generation professional, especially when it comes to tech. With thousands of marketing technology tools available, many demand gen practitioners are well versed in a variety of tools and techniques to drive revenue, deliver qualified leads to sales, and build demand for their products.
In such a critical function, the marketing technology acumen of a demand generation professional ranges from lead management to inbound marketing, account-based strategies to email marketing, and much more.
We sought the perspective of the top 40 demand marketers to chat about the world of marketing tech, learn their path to becoming demand gen superstars, and to uncover their personal SkillStacks (a snapshot of their marketing technology expertise.)
In this edition of “What’s In Your SkillStack?” we caught up with Nick Ezzo, Vice President of Demand Generation at Host Analytics.
Nick is a marketing strategist with extensive technology experience (15+ years) leading enterprise and product marketing at large and small companies. His current organization, Host Analytics, is a leader in cloud financial applications for planning, consolidation, reporting, and analytics.
On the role of technology in demand gen today:
When used effectively, technology can uncover insights about what you should do: targeting, segmenting, identifying gaps, finding underserved markets. It can also broaden your reach and make a small marketing team look like a large one. Finally, technology helps you measure the success of your efforts.
Three tools that Nick couldn’t live without:
If Nick could invent a tool, it would:
Tell me what campaign to run next and to which audience (predictive).
Which tools need a commitment to training in order to fully leverage?
Reporting tools and data analytics.
Which of your tool vendors offer the best training and support?
Printing For Less PFL, hands down.
Read more about the Tactile Marketing Automation category at CabinetM.
Where in your stack do you invest the most amount of $$ in tools?