LinkedIn announces Matched Audiences, a set of targeting capabilities that combines LinkedIn’s professional data with a user’s own first-party data to identify and engage key accounts, prospects, and audiences. Available this week, the three new capabilities include Website Retargeting; Account Targeting; and Contact Targeting.
From the blog: “Overall, Matched Audiences helps marketers close the gap to deliver true full-funnel marketing, leading to greater ROI. This new addition to the Marketing Solutions family allows you to reach your target audiences throughout the entire customer lifecycle — from awareness to lead generation to customer retention and win-back,” notes Eva Chau, Senior Product Manager at LinkedIn.
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