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LinkedIn ramps up targeting capabilities with Matched Audiences
April 27, 2017 MarTech Product News ,

LinkedIn announces Matched Audiences, a set of targeting capabilities that combines LinkedIn’s professional data with a user’s own first-party data to identify and engage key accounts, prospects, and audiences.  Available this week, the three new capabilities include Website Retargeting; Account Targeting; and Contact Targeting.

From the blog: “Overall, Matched Audiences helps marketers close the gap to deliver true full-funnel marketing, leading to greater ROI. This new addition to the Marketing Solutions family allows you to reach your target audiences throughout the entire customer lifecycle — from awareness to lead generation to customer retention and win-back,” notes Eva Chau, Senior Product Manager at LinkedIn.

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Oracle adds features to the Oracle CX Cloud Suite
April 26, 2017 MarTech Product News ,

Oracle announces the addition of new features to the Oracle CX Cloud Suite that tap recent trends in technology innovation including chatbots, artificial intelligence, and mobile, video and social messaging.

From the press release: “These enhancements to the Oracle CX Cloud Suite underscore our commitment to an innovation-driven approach to software development and delivery across our entire platform,” said Rondy Ng, senior vice president, Application Development, Oracle. “By combining new mobile, video and messaging capabilities with the latest innovations in chatbots, artificial intelligence and IoT, we are uniquely able to help organizations of all sizes drive innovation and business transformation. We are committed to helping organizations meet the demands of empowered customers for seamless, personalized and immediate experiences today and in the future.”

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Oracle unveils Oracle Content and Experience Cloud at Modern Marketing Experience in Las Vegas
April 26, 2017 MarTech Product News , ,

Oracle announces the Oracle Content and Experience Cloud, a digital experience platform for content production, management, and delivery reaching across all channels. The platform will enable marketers to: collaborate on content; create content through a centralized content hub; provide consistent experiences across channels; and manage content in enterprise applications.

From the press release: “Organizations are faced with a deluge of content,” said David Le Strat, senior director, product management, Oracle. “Oracle Content and Experience Cloud helps organizations develop, use, and distribute content in a meaningful way to deliver contextualized experiences, improve customer loyalty, and create brand advocates.”

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AcuityAds acquires Visible Measures
April 25, 2017 Acquisitions , ,

AcuityAds completes its acquisition of Visible Measures. The acquisition will bring together AcuityAds’ self-serve programmatic marketing platform and Visible Measures’ video analytics with the goal of gaining a greater share of the programmatic television and video ad market.

From the press release: “We are extremely excited about the integration of Visible Measures’ video analytics technology into Acuity’s world-class media execution platform and are looking forward to seeing the compelling advantages of offering their services to our existing clients,” said Tal Hayek, CEO of AcuityAds. “Video advertising is the fastest growing segment of the digital advertising market and the addition of Visible Measures’ offerings significantly bolsters our video footprint and enhances our value proposition for marketers as an industry-leading multi-channel platform for all of their digital advertising initiatives.”

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Dynamic Yield launches mobile web personalization tool to convert eCommerce traffic
April 25, 2017 MarTech Product News ,

Dynamic Yield announces a mobile web personalization solution that aims to convert mobile eCommerce traffic into paying customers.  The company has studied the issue and found that mobile customers are turned off by cumbersome mobile shopping experiences. This new solution addresses these concerns with features including united customer profiles, improved native mobile navigation, and more robust product recommendations.

From the press release: “The good news is that the ubiquity of smartphones has caused eCommerce traffic to spike on mobile devices. The bad news is that this traffic has gone largely to waste, because the experience hasn’t been optimized to reflect the mobile experiences,” said Liad Agmon, CEO of Dynamic Yield. “Our research shows that the companies that are able to tackle this massive opportunity are going to be uniquely positioned to grow their market share by accounting for the fundamental shift in customer behavior. By creating tailor made personalization solutions for mobile web, we are enabling the top retailers to gain a comprehensive view of their customers and bring them the type of experience that will turn mobile traffic into mobile purchases.”

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BrightFunnel launches Machine Learning Attribution Engine
April 24, 2017 MarTech Product News ,

BrightFunnel announces the BrightFunnel Machine Learning Attribution Engine, a solution that uses machine learning to better predict what marketing investments lead to revenue. Currently in beta, the solution enables marketers to build custom attribution models based on their own historical data.

From the press release: “I’m proud to announce BrightFunnel’s machine learning powered attribution capabilities,” said Nadim Hossain, CEO and Co-Founder. “From our original founding, we have had the vision that AI can improve the daily work lives of marketers. Over the past few years, our team has been quietly building our customer base, our proprietary data access, and our deep domain expertise in marketing workflows. Today’s milestone marks a logical progression towards making our Machine Learning Attribution Engine commercially available.”

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Emma announces a suite of new product features at Marketing United Conference
April 21, 2017 MarTech Product News ,

Emma announces a suite of new product features including landing pages,  A/B content testing and an interactive marketing calendar. The new landing pages feature allows marketers to easily create a landing page using the drag-and-drop design editor and publish it with a single click.  Marketers gain additional capabilities with the A/B content testing feature optimizing email content and the interactive marketing calendar offering high-level views of email campaign activity.

From the release: “Launching landing pages is the first step towards Emma becoming a true multi-channel platform with email as the foundation,” said Jeff Middlesworth, chief product officer at Emma. “Sharing our vision at Marketing United and getting feedback from marketers about how our software helps drive amazing results for their business is really inspiring.”

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Gannett acquires SweetIQ Analytics Corp.
April 21, 2017 Acquisitions , ,

Gannett acquires SweetIQ Analytics Corp. with plans to expand the ReachLocal digital marketing suite of products which focus on helping local businesses grow and operate their businesses. SweetIQ provides location and reputation management solutions that enable businesses to manage their location data and measure consumer engagement.

From the press release: “Businesses want to work with one company that they can trust to help them with all of their digital marketing efforts,” said Sharon Rowlands, chief executive officer of ReachLocal. “This acquisition adds strong product offerings in local listings and reputation management to our suite of digital marketing solutions and strengthens our value proposition with multi-location and national brands. By adding SweetIQ to our portfolio, we can further provide our customers with data-driven insights that drive real-world results.”

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Medallia unveils new features for the Medallia Experience Cloud
April 21, 2017 MarTech Product News ,

Medallia announces new features for the Medallia Experience Cloud, a feedback management solution that combines machine and human learning capabilities to improve the customer experience.  The new features include text analytics, in-app feedback, improved survey design, a new mobile app, and an updated admin suite.

From the press release: Borge Hald, CEO and Co-Founder of Medallia, announced Medallia Experience Cloud at Experience ‘17, the flagship event for the Medallia community, at The Cosmopolitan in Las Vegas, Nevada. “People have more power than they think,” said Hald. “A single action can impact a customer, while many actions across an organization can transform an entire business.”

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Marketo acquires ToutApp
April 20, 2017 Acquisitions ,

Today, Marketo announced that it has acquired ToutApp, a provider of sales software. ToutApp software provide sales teams with sales campaign, content management, and analytics to engage prospective customers. The acquisition continues Marketo’s focus on bringing sales and marketing together around customer engagement.

From the press release: “Brands that win today engage customers in a meaningful way at every step of the journey and this requires coordinated execution across the entire enterprise, particularly within sales and marketing,” said Steve Lucas, chief executive officer, Marketo. “I’m thrilled to welcome TK and his team at ToutApp to Marketo, where together, we’ll enable marketing and sales teams to drive revenue and demand seamlessly.”

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Velocidi unveils updates to its marketing intelligence platform
April 19, 2017 MarTech Product News

Velocidi announces an updated version of its marketing intelligence platform that unifies fragmented marketing data and helps marketers gain greater value from marketing data sources. The solution includes three components: Sourcerer for connecting data sources; Editor for easy data editing; and Story for uncovering patterns and relationships within the data.

From the release: “Traditional methods of marketing analysis and reporting have been fraught with complexity and manual tasks,” said David Dunne, founder and CEO of Velocidi. “To solve these problems, our platform automates data collection for rapid organization and synthesis. This speeds the development of valuable insights that marketers can use to make smarter decisions that impact the brand’s performance.”

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Full Circle Insights adds capabilities to Full Circle Response Management
April 19, 2017 MarTech Product News

Full Circle Insights unveils two new capabilities — Full Circle Quick Dash and The Full Circle Method.  Quick Dash is a structured set of reporting dashboards, enhanced with The Full Circle Method, an instructive framework to jump start actions for smarter marketing decisions. Full Circle Response Management with Quick Dash and The Full Circle Method is available today.

From the release: “Today’s marketers are overwhelmed, swimming in a sea of data. In fact, I’d go as far as saying that most marketers are data rich but information poor,” said Bonnie Crater, president and CEO of Full Circle Insights. “We’ve recognized this marketing pain point and are addressing the need to stop data-diving and do more insights-driving.  Our streamlined dashboards and methodology enable marketers to ‘get-there-faster’ by helping to increase their marketing analytics acumen and provide actionable dashboards.”

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Oracle announces plans to acquire Moat
April 19, 2017 Acquisitions ,

Continuing Oracle’s move into the digital advertising and marketing space, Oracle announces plans to acquire Moat, a provider of marketing analytics for online advertisers.  Moat will operate as an independent platform within the Oracle Data Cloud.  

From the press release: “I am thrilled to welcome CEO Jonah Goodhart and the entire Moat team to Oracle Data Cloud,” said Eric Roza, SVP and GM of Oracle Data Cloud. “Moat has grown its attention analytics business by over 100% in the past year, providing actionable insights around viewability, brand safety, non-human traffic, and ad creative to over 600 publisher, brand and agency clients. With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign.”

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Optimizely acquires Experiment Engine
April 19, 2017 Acquisitions

Optimizely announced plans to acquire Experiment Engine, a provider of tools and services that help teams manage their experimentation programs. The company plans to integrate Experiment Engine’s tools for experimentation project management, reporting and analysis, and program oversight into the Optimizely platform.

From the press release: “Enterprises become leaders by embracing experimentation in every aspect of their business, from product development to customer experience,” said Dan Siroker, co-founder and CEO of Optimizely. “As the pace of experimentation increases, there’s a greater need for coordinating and managing programs across multiple stakeholders and various levels within the organization. Several of our customers are already using Experiment Engine, so it’s a natural fit to integrate our products. With Optimizely and Experiment Engine joining forces, our enterprise customers will be able to enable thousands of collaborators to work together to deliver tens of thousands of experiments per year.”

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MaxPoint adds email address matching and profile-based list expansion
April 18, 2017 MarTech Product News, Uncategorized

MaxPoint announces the addition of two features to its CRM enrichment and matching software, Customer Catalyst. One links customer email addresses with households to improve enrichment and multi-channel activation while the second enables marketers to create intelligent look-alike models for identifying high-value prospects.

From the press release: “Since launching Customer Catalyst last year, our customers have seen improved engagement and targeting of their customer base,” said Michelle Engle, VP of Product Marketing and Product Management at MaxPoint. “Now with our expanded matching and list-building capabilities, we help them derive full benefit from not just their database of customers but also deliver innovation in helping them with prospects.”

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Amobee completes acquisition of Turn
April 18, 2017 Acquisitions ,

Amobee has completed its acquisition of Turn, a provider of data and media management platform technologies. The acquisition now enables Amobee to provide an independent, end-to-end advertising and data management platform that reaches across all channels, formats and devices.   Brands will gain the ability to plan and buy media for specific audiences maximizing their investments across desktop, mobile, video and social media.

From the press release:  Kim Perell, CEO, Amobee said, “The powerful combination of Amobee and Turn addresses the rapidly changing digital marketing landscape. Together, we will bring marketers the most innovative, efficient, and data-driven approach to better understand and reach their customers, and enhance the way they engage them on a global scale.”

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ShareThis announces free social A/B testing tool
April 14, 2017 MarTech Product News ,

ShareThis, a provider of social sharing tools, unveils Social A/B testing, a free tool that allows publishers to test and optimize content on Facebook as well as Viral Notifications, a tool that alerts users when content is going viral. The ShareThis Social A/B testing tool connects directly to publishers’ Facebook pages and Facebook Ads Manager, enabling them to manage their A/B tests from one platform.

From the press release:  “Most publishers are pushing their business and editorial practices to align with how their audiences consume content, but this is not an overnight process. A/B testing is moving from nice to have to need to have, because it helps publishers evolve in real time with their audience,” explains Paul Lentz, Senior Vice President of the Publisher Platform for ShareThis. “These tools are just the latest example of how ShareThis is continuing its mission to empower millions of publishers to increase engagement, build audiences, and drive revenue.”

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MediaMath unveils Curated Market for programmatic marketing
April 13, 2017 MarTech Product News ,

MediaMath announces the Curated Market, a product that pairs an advertisers’ need to gain access to their top customers with the requirement that those audiences be reached with high-quality content.  The solution offers access to MediaMath’s Data Management Platform to identify key audience segments and also sets a high level for brand safety standards and protocols.

From the press release: Joe Zawadzki, Chairman and CEO of MediaMath, said: “Digital advertising has long promised the ability to change how marketers interact with their customers, but the ubiquity of channels and content means marketers need to be more selective. The Curated Market offering provides transparency and hygiene in execution and reporting, audience addressability at scale and accountability for actors in the digital ecosystem, across all channels. It will change the way marketers think about buying ads.”

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Urban Airship announces availability of the Digital Growth Platform
April 12, 2017 MarTech Product News ,

Urban Airship’s Digital Growth Platform enables marketers to send personalized, interactive notifications to customers across any channel. The solution features an automation engine that coordinates the messages for websites, apps and mobile wallets, as well as other channels like email, SMS, chatbots and IoT devices.

From the release: “Marketers want best-of-breed solutions while at the same time protecting their significant investment in existing marketing technology,” said Brett Caine, CEO and president, Urban Airship. “When data is open and flowing through a modern, real-time platform, it provides businesses the freedom and flexibility to choose the best capabilities and integrate them in incredibly sophisticated ways. Not only is this better for customer experiences, it’s simpler and more effective for the marketer.”

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Bidalgo brings artificial intelligence to media buying for app marketers
April 12, 2017 MarTech Product News ,

Bidalgo, a provider of ad automation software and services for app marketers, announced Bidalgo AI, an ad automation agent for app install ads on Facebook, Instagram, Pinterest and other platforms. The solution uses artificial intelligence to manage and optimize the entire media buying cycle, from uploading ads and optimizing their performance to real-time bid management, and budget allocation.  

From the press release: “Bidalgo AI delivers better Return on Ad Spend than any human possibly could, while automating complex workflows that until now have been performed manually,” said Peli Beeri, chief executive officer of Bidalgo. “We have spent the past several years perfecting algorithms that apply Artificial Intelligence to things like bid management and budget allocation, and we are proud to now offer the industry’s first AI algorithm for uploading creative as well. Bidalgo AI automates the entire media buying process so that UA professionals can focus on higher-level strategies.”

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