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Datorama Introduces Voice-Driven Marketing Analytics by Integrating With Amazon Alexa
January 6, 2017 Uncategorized

Summary:

Marketing analytics firm Datorama announced that its Marketing Integration Engine has been integrated with devices powered by Amazon’s Alexa voice agent, including Echo and Echo Dot.  This integration will allow clients to summon their previous campaign measurement data by asking their Alexa-enabled device.  The new querying capability is intended to supplement the traditional dashboard reporting that marketers are accustomed to, giving them an additional way to pull quick data points in the midst of a business conversation.

Function:

Business Intelligence

From the Announcement:

“This all-new integration with Amazon Alexa builds on our goal of supporting every marketing decision with the right data at the right time. Now, everyday actions and strategic questions — such as drivers of ROI, sales and revenue — can benefit from real-time access to the right analytics while enabling collaboration across teams and stakeholders. The best part of this capability is that you can interact with your marketing data in natural language, at the speed of conversation.”

Link:

http://www.martechadvisor.com/news/marketing-analytics/datorama-introduces-voicedriven-marketing-analytics-by-integrating-with-amazon-alexa/

Profile on CabinetM: https://www.cabinetm.com/product/datorama/datorama

 

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How Marketers Can Leverage Facebook Messenger’s Latest Update
January 6, 2017 Uncategorized

Summary:

The latest version of Facebook Messenger lets brands send sponsored messages to users who have previously engaged it in Messenger. Erez Baum, cofounder and CEO of Imperson, explains how marketers can leverage conversational chatbots to have engaging, personalized interactions with potential customers at scale

The newest iteration of messaging is here, and perhaps unsurprisingly, it’s being spearheaded by Facebook with the release of Messenger version 1.3. In an announcement at the Web Summit conference in Lisbon (and via Messenger’s blog), David Marcus, Facebook’s VP of Product for Messenger, introduced even more opportunities for marketers to help brands interact with individual users.

Function:

Social Media Marketing

Link to full article:

http://www.martechadvisor.com/articles/social-media/how-marketers-can-leverage-facebook-messengers-latest-update/

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Windsor Circle launches Predictive Marketing for Omnichannel Campaigns
January 6, 2017 Uncategorized

Summary:

Windsor Circle launches a solution where retailers can leverage predictive data to power omnichannel advertising campaigns.  With this omnichannel solution retailers have the ability to target specific audiences via social media and display advertising platforms using key customer segments, identified by predictive attributes such as loyalty, replenishment dates, future churn risk, future average order value, future spend, and more.

Function:

Omnichannel Marketing

From the Announcement:

“Our clients are seeing a lot of success with our predictive marketing algorithms and it’s our aim to make that data actionable across multiple platforms,” said Don Sedota, Windsor Circle VP of Product. “By layering our predictive data into the marketing mix, retailers can go beyond email to create impactful marketing campaigns that reach their customers when and where they consume media.”

Link: http://www.businesswire.com/news/home/20170103005127/en/Omnichannel-Marketing-Predictive-Windsor-Circle

Profile on CabinetM: https://www.cabinetm.com/product/windsor-circle/windsor-circle

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SalesHood Releases SalesHood Ecosystem to Share Best Practices with Industry Professionals
January 6, 2017 Uncategorized

Summary:

SalesHood, a SaaS technology firm providing sales productivity platform, has announced the launch of SalesHood Ecosystem. This new offering enables marketing and sales professionals to share knowledge about the best practices in sales productivity.  Featuring a host of content and training modules which include sales productivity templates, discussion forums, and meetups that are virtually in-person, sales training libraries, career coaching, and facilitated mentorship.

Function:

Sales Enablement

From the Announcement:

CTO at SalesHood, Arthur Do, said, “We’re using SalesHood’s private and public content and data sharing platform to securely scale how business leaders collaborate to share knowledge across companies.”

Link: http://www.martechadvisor.com/news/channellocal-marketing/brandify-launches-brandify-labs-for-local-innovation/

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Predictive Marketing: The Next Must-Have Technology for CMOs
December 16, 2016 Industry Buzz

The more data-driven marketing becomes, the easier it is for CMOs to attribute closed deals directly to their marketing programs.

But with so much information available they encounter a new challenge: knowing which tactics and strategies to prioritize when each bad decision can cost thousands in missed opportunities.

Predictive analytics is surging in popularity among marketing leaders. It combines several components of artificial intelligence (AI) to predict which prospects are most likely to become customers.

This technology eliminates a great deal of manual and redundant work from marketing and sales analytics, letting reps spend more time on high-value outreach and lowering chances that a calculation error will cost the company important deals.

You can use predictive analytics to identify your most promising prospects, build hyper-targeted segments, and personalize outreach at scale—often resulting in significantly increased conversion rates on inbound and outbound campaigns.

But not all predictive technology is equal. As more companies adopt it for marketing, the competitive edge shifts from whether you’re using it to how. 

Read full article on CMSwire.com

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Marketing Technology Budgets Still on the Rise
December 16, 2016 Uncategorized

Marketing technology perennially tops the wish list of marketers, whether to drive leads or get more value out of data. Next year is no different. According to research, seven in 10 marketers expect to increase their marketing technology budgets in 2017.

Expected Change in 2017 Marketing Technology Budget/Investment According to US Marketers (% of respondents)

To drill down on those investments, marketing and public relations firm Walker Sands Communications and Chief Marketing Technologist, a blog focused on marketing technology, polled 335 US marketers. The survey was limited to professionals currently working in the marketing department of a company or organization.

Half of US marketers said they expect to slightly increase their marketing technology investment, meanwhile one in five said they expect to increase it greatly. Some respondents, a little over a quarter, said their budgets will remain the same, while just 2% said it will decrease slightly.

– See more at: https://www.emarketer.com/Article/Marketing-Technology-Budgets-Still-on-Rise/1014859#sthash.4kTf60yf.dpuf

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SessionM Acquires LoyalTree to Deliver Closed-Loop Offer Management at Point-of-Sale
December 16, 2016 Uncategorized ,

Summary:

SessionM, a marketing automation and loyalty platform, announced it has acquired LoyalTree, a provider of integrated point-of-sale (POS) marketing software for retail brands. The acquisition will make integration with point-of-sale systems easier and faster to deploy as well as cheaper to maintain.

Function:

Marketing Automation

From the Announcement:

“We work with some of the biggest retailers and QSRs in the world. All of them want fast data that enables them to take fast action,” said SessionM co-founder and CEO Lars Albright. “With our platform, a marketer can decide who they want to target, communicate the offer across any channel and recognize the resulting purchase at point-of-sale in real time. Ultimately, marketers want to offer customers things they’re interested in buying. To do that, marketers need a firm grasp of what each individual customer has already bought. This integration makes our customer profiles smarter and more dynamic. That makes our messaging more relevant and timely. The ultimate benefit is greater loyalty and retention metrics for our clients. This acquisition pulls it all together seamlessly.”

Link to article: http://www.finsmes.com/2016/12/martech-sessionm-acquires-loyaltree.html

SessionM Company Profile on CabinetM

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A CMO’s View: For PepsiCo, martech is central to shaping the consumer experience
December 15, 2016 Brand Management , ,

PepsiCo CMO Seth Kaufman shares how his teams are using martech across the brand’s entire product line.

After spending more than 15 years in a number of marketing leadership roles with PepsiCo, Seth Kaufman was named CMO for the brand in October of 2015.

Charged with leading the business, brand and consumer agenda for PepsiCo’s entire line of carbonated soft drinks, waters, teas, energy and ready-to-drink coffee beverages in the US, Kaufman says he has structured his teams to keep up with the pace of change.

“Our core brand groups are focused across three dimensions — innovation and strategy, which charts the long-term brand vision; communications, which crafts the platforms and strategies that move consumer passion and behavior; and commercial, which connects with and engages consumers at the moment-of-choice, in-store.”

According to Kaufman, his aim is to build diverse teams with talent from different backgrounds and expertise to foster the “most imaginative thinking” and generate the strongest results.

In an interview conducted over email, Kaufman shared how his brand is using marketing technology to shape the consumer experience across PepsiCo’s product lines, and why martech is at the center of his brand’s campaign strategy.

Read full article on MarketingLand.com

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Mobee Releases Enhanced Functionality into its Data Collection Platform
December 15, 2016 Uncategorized , ,

Summary:

Mobee, a platform providing insights from crowdsourcing consumer data, released enhanced functionality in its data collection platform for brands and retailers.  Mobee’s latest enhancements have four customizable components that include insights, place, crowd, and data. According to the press release, retailers and brands will be able to select whether the consumer or employee can provide insights in the platform. They can also decide the type of information collected which can be based on observations, sentiments, or tasks. Mobee’s platform will also provide the choice of location from where insights could be captured: on the go, in-store, or at home.

Function:

Metrics and Insights

From the Announcement:

In an official release, the CEO at Mobee, Hal Charnley, said, “The market is demanding platforms over point solutions, and the competition has missed the mark. While we still collect observable data with our crowd of consumers in-store, our enhanced platform now allows for collection of multiple types of data, by a public or private workforce, across thousands of locations or on the go. Legacy vendors simply can’t provide that level of flexibility.”

Link to article: http://www.martechadvisor.com/news/audience-market-data/mobee-releases-enhanced-functionalities-into-its-data-collection-platform/

Mobee Company Profile on CabinetM

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Livby Launches Mobile Live Streaming Shopping App
December 15, 2016 Mobile Marketing, New Features, Retail Marketing , ,

Summary:

Livby is a new interactive mobile live streaming platform where brands can launch new products and offer exclusive sales to shoppers in a fun and engaging way.  Created as a direct line of communication for brands to tell their story, Livby enables users to discover, shop and connect directly with top brands in real time.

Function:

Mobile Marketing, Retail

From the Announcement:

“Livby enables brands and consumers to interact in a way like never before,” says CEO and founder Shai Sudry. “For the shopper, it’s an easy-to-use interface that enables them to engage with either new or favorite brands and to purchase on demand. For brands, we offer a new, easy and engaging format for them to interact with their customers. It’s a win-win for both parties.”
Link: http://www.prnewswire.com/news-releases/livby-launches-the-first-mobile-live-streaming-shopping-app-300377106.html

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SAP Buys Attribution Software Company Abakus
December 15, 2016 Analytics , ,

Summary:

SAP announced the acquisition of Abakus, an attribution system that applies game theory to forecast scenarios that influence media buying and optimization. Abakus also uses split-funnel attribution, running its engine in both the upper part of the sales funnel and against lower-funnel activities. This methodology is meant to give advertisers a clearer view of which marketing activities drove customers toward a conversion.  Abakus will fold into SAP’s Hybris Marketing Cloud Suite.

Function:

Marketing Attribution, Metrics and Insights

From the Announcement:

“We made a very smart acquisition with Abakus software, which adds another piece to the jigsaw,” he said. The Abakus piece lets marketers account for their content as it’s consumed across devices and channels.

Link: https://adexchanger.com/ecommerce-2/sap-buys-attribution-software-company-abakus/

Abakus Company Profile on CabinetM

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AppsFlyer Launches a New Ad Revenue Attribution Solution for Mobile Apps
December 15, 2016 Advertising, Analytics

Summary:

AppsFlyer, a solution-provider of mobile attribution and marketing analytics, announced its new Ad Revenue Attribution solution. This solution enables mobile publishers to take all sources of revenue into consideration when assessing the overall lifetime value of their users. By matching in-app ad revenues with marketing activities, Ad Revenue Attribution provides marketers with timely access to revenue data. These insights inform decisions about campaign optimization, retargeting, and user segmentation, without having to set-up or train the team on a separate, overly complex real-time business intelligence system.

Function:

Digital Advertising, Marketing Analytics

From the Announcement:

“Previously, only the most advanced marketers were able to include ad revenue in their LTV calculations as this required setting up a number of custom integrations in a third-party business intelligence platform, which is both challenging and time consuming. As a result, many marketers were left to optimize their campaigns based on an incomplete LTV calculation,” said Matan Tessler, Head of Product at AppsFlyer. “Ad Revenue Attribution will eliminate this problem moving forward so marketers will be well informed and able to make campaign decisions that will maximize their ROI.”

Link: http://www.martechadvisor.com/news/mobile-app-dev-marketing/appsflyer-launches-a-new-ad-revenue-attribution-solution-for-mobile-apps/

AppsFlyer Company Profile on CabinetM

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Salesforce LiveMessage Brings Messaging to Service Cloud
December 15, 2016 Customer Relationship Management, Customer Support , ,

Summary:

Salesforce announces the launch of LiveMessage, a modern, up-to-date conversational service that works by customizing service communication and helping companies to interact with their customers using MMS/SMS or applications such as Facebook Messenger. With this service, companies can minimize message traffic and make use of Service Clouds Bots to organize the information gathered.

Function:

Customer Relationship Management

From the Announcement:

Mike Rosenbaum, the Executive Vice President of CRM Apps at Salesforce, said in a release, “Customer service will fundamentally change with the explosion of mobile messaging apps. The best customer service today is conversational and on the customer’s terms. LiveMessage seamlessly blends CRM and mobile messaging in an intuitive way that’s easy for companies to deploy.”

Link: http://www.martechadvisor.com/news/platformsuite/salesforces-livemessage-service-brings-messaging-to-service-cloud/

Salesforce Company Profile on CabinetM

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Openprise Announces New Data Diagnostic Capability in Openprise Data Automation on the Salesforce AppExchange
December 15, 2016 Big Data, Marketing Automation , ,

Summary:

Openprise announced that it has launched Openprise Data Automation on the Salesforce AppExchange.  With Openprise Data Automation, marketing and sales professionals can continuously analyze, cleanse, enhance and unify their Salesforce and Pardot data to maintain a complete, accurate view of their prospects and customers. They can also enrich their data with new fields and append missing values to better target their prospects and deliver more relevant, personalized messages that lead to more meaningful engagements.

Function:

Data Automation

From the Announcement:

“Many companies recognize that poor data quality is hurting the success of their marketing and sales efforts. However, until now, organizations couldn’t quantify the extent of these data quality issues or determine appropriate actions to address the problem,” said Ed King, Founder and CEO of Openprise. “Openprise Data Diagnostic allows companies to see concrete metrics about their data quality and take action prior to deploying data-driven marketing and sales technologies in order to improve the performance of these programs.”

Link: http://www.marketwired.com/press-release/openprise-announces-new-data-diagnostic-capability-openprise-data-automation-on-salesforce-2183031.htm

Openprise Company Profile on CabinetM

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The year in review: Top 5 MarTech insights and showstoppers
December 9, 2016 Uncategorized

Scott Brinker offers the top 5 highlights from the 2016 MarTech conferences:

Number 5: Agile Organizations Take Flight

There’s a reason why the largest section of my book, “Hacking Marketing,” goes deep on adopting agile marketing: without an agile “management metabolism” in place, none of the other opportunities that marketing has to accelerate its innovation are possible.

Number 4: Best of Breed is Big.

Almost half of marketers (48 percent) have built best-of-breed marketing technology stacks made up of multiple point solutions, while only 21 percent use a single-vendor suite.

Number 3: Adtech is a MarTech appetizer.

Now is the time to reframe how you think about adtech. According to adtech icon Dave Morgan, marketing is fast becoming a core competency for all organizations. Talk about a massive shift in perspective!

Number 2: Marketing AI is (almost) here.

Machine intelligence is already powering a number of key marketing technology applications — including “creative” tasks, such as writing copy and headlines, creating websites and designing campaigns that most people don’t think a computer can do today.

Number 1: Strategy matters more than ever.

brinker_exponentiallyThe key to fully leveraging a martech stack is… strategy! When participants in the State of Marketing Technology 2017 study were asked, “What would help you better leverage the full power of your current marketing technology stack?,” the answer, “better stack integration” ranked seventh, near the bottom of the list.

Read full article here: http://searchengineland.com/year-review-top-5-martech-insights-showstoppers-264946

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The Future of Sales Enablement – 4 Predictions for 2017 and Beyond
December 9, 2016 Uncategorized

Mike Kunkle, Senior Director of Sales Readiness Consulting at Brainshark shares his views on how sales enablement will evolve in 2017 and predicts 4 trends which are expected to thrive among the sales enablement results leaders.

1 – Sales Manager Enablement

Companies are increasingly recognizing the value of sales manager enablement. Considering how important frontline sales managers are – for guiding behavior change, reinforcing training, helping reps apply training to their job and coaching to mastery – this is a smart focus. Manager enablement programs tend to focus on helping managers be effective coaches, an area that is critical. Still, there’s a lot more to the sales manager role that, unfortunately, often doesn’t get taught. Organizations need to ensure managers are able to hire effectively, use analytical/diagnostic skills, lead great pipeline meetings (both in group and one-on-one settings), guide their team on deal qualification and forecast accurately, as well as get into an effective cadence or management operating rhythm.

For these reasons – along with the growing acknowledgment of the importance and difficulty of the manger role, and the upsides for getting it right – I predict that sales manager enablement will continue to take root. We’ll see a focus on hiring, training, coaching and developing the competencies, activities, methodologies and practices that help frontline sales managers succeed. We’ll also continue to see growth with technology-enabled virtual coaching and other enablement tools that support sales managers across their activities, beyond just the coaching parts of their role.

2 – Enabling the Sales Development Function

The old adage is that nothing happens until somebody sells something. (Today, with our more evolved, outside-in awareness and focus on buyers, we might say “…until somebody buyssomething.”) But reps can’t pursue sales opportunities without a first appointment, can they? In many sales organizations today, those first appointments are set by sales development reps.

In contrast to the “feeder system” approach (where sales development serves as a training ground for inexperienced reps), I predict that the area will continue to grow and evolve into a function staffed by experienced, highly skilled and trained, top-performing reps. Those reps will be best equipped to elevate the profession and deliver the quality, top-of-the-funnel results that our sales forces so desperately need. Sales enablement results leaders will fuel and support this transition, much in the same way that they’ve sought to bridge the gap and foster alignment between sales and marketing.

Trish Bertuzzi of the Bridge Group wrote a groundbreaking book earlier this year on sales development that says far more than I can say here. I highly recommend it for more detailed and important insights.

3 – Enabling Across the Customer Lifecycle

A deeper focus on sales development will be just the starting point for results leaders. For far too long, many sales enablement practitioners and senior sales leaders have focused myopically on opportunity management. Look at many of the definitions of sales enablement, and you’ll see references to enabling reps to win more deals. There’s little mention of creating opportunities or managing accounts after a deal is won. Is this assumed? Maybe. But is it focused on? Not often.

Think for a moment about account objectives. There are five. You can acquire an account, grow it, retain it, reactivate it or retire it. Based on decades of experience, I’ll go out on a limb to suggest that the bulk of training and enablement supports account acquisition. Aligning across the customer lifecycle – from an understanding of personas and problems, marketing approaches, and account and contact research, to appointment setting, to opportunity management, and extending to account development and strategic account management – is what’s needed. We’ll start to see results leaders focus more often on the entire customer lifecycle.

4 – Sales Enablement Grows Up

Let me clarify to smart and hard-working sales enablement leaders everywhere that when I say sales enablement will grow up, I don’t mean this in a derogatory way toward them. But sales enablement is not yet a mature function. Even respected industry analysts can’t agree on a definition, where the function should report and what the exact responsibilities should be. It’s still evolving.

Read full article here: http://www.martechadvisor.com/articles/sales-enablement/the-future-of-sales-enablement-4-predictions-for-2017-and-beyond/

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Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization tool
December 9, 2016 Uncategorized

Summary:

Commerce Signals and PlaceIQ have partnered to deliver in-store sales data to PlaceIQ customers (agencies and brands). The new offering from Commerce Signals is called “Databridge,” and it provides purchase data from Visa (Advertising Solutions) and related insights for marketers.  This data will help marketers understand which campaigns are delivering in-store sales most efficiently, at the lowest cost.

Function:

Insights and Analytics

From the Announcement:

Adam Paulisick, CPO, Commerce Signals, stressed the media planning implications of the data. He said that marketers will be able to see which campaigns or tactics were delivering in-store sales most efficiently, at the lowest cost. Paulisick also stressed that his company is trying to help remove the complexity from the data analysis and provide actionable, accessible insights to marketers who aren’t data scientists.

Link: https://martechtoday.com/commerce-signals-placeiq-make-offline-sales-online-optimization-tool-192971

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Innovid Revolutionizes Video With First Omni-Channel Marketing Cloud Integrations
December 9, 2016 Brand Management, Content Marketing , , ,

Summary:

Video ad platform Innovid will integrate with marketing clouds from IBM, Adobe and Oracle to allow video and TV planners to use CRM data to inform video ads served by Innovid.  As well, those marketing cloud customers can apply intent data from their mobile, desktop and OTT video campaigns to their broader marketing mixes.

Function:

Content Marketing, Branding

From the Announcement:

“What’s driving more convergence is brands are looking at all their spend and saying, ‘How can we use our data better in TV planning?’” said Zvika Netter, co-founder and CEO of Innovid. “The initial point of integration [for advertising and marketing] was the DMP, which drove all of the consolidation we saw, and now it’s the marketing automation system.”

Link to full article: https://adexchanger.com/digital-tv/media-mar-tech-merge-tv-ads-get-smarter/

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Insightly Announces Workflow Automation and Mobile Enhancements for Small and Growing Businesses
December 9, 2016 Uncategorized

Summary:

Insightly, the customer relationship management application (CRM) that caters to small and growing businesses, announced new workflow automation and mobile features to help customers streamline business and reach new levels of productivity. Insightly’s workflow automation tool automatically completes all the fields for a new sales opportunity instead of requiring an employee to manually update the same, allowing representatives and managers to spend more face time with customers.  Insightly’s mobile apps now offer push notifications on task reminders and the ability to receive email notifications on any record as updates occur.

Function:

Customer Relationship Management

From the Announcement:

“The right CRM can make an enormous bottom-line difference for SMBs, but not if the benefits are buried under tedious manual requirements,” said Anthony Smith, founder and CEO of Insightly. “Insightly’s workflow automation delivers on the promise of business productivity and efficiency. From any location, growing businesses can automate notifications, emails and administrative tasks, giving them the freedom to focus on strategic priorities and build meaningful relationships with customers.”

Link to full article: http://www.martechadvisor.com/news/crm/insightly-announces-workflow-automation-mobile-enhancements-for-small-and-growing-businesses/

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Trapit Expands Social Selling Platform with New Features for Social Listening, Marketing Platform Integration, and More
December 9, 2016 Customer, Uncategorized , , ,

Summary:

Trapit, a platform that aids brands for social selling and employee advocacy, announced new tools that significantly enhance the capabilities of their social selling platform. The new features range from social engagement to analytics and reporting and will further enhance salespeople’s efforts to forge meaningful relationships with the many stakeholders responsible for today’s purchasing decisions.

Function:

Customer Engagement and Retention

From the Announcement:

“The completeness of Trapit’s platform sets it apart from the standalone tools that salespeople have relied upon in recent years,” said Hank Nothhaft Jr., CEO and founder of Trapit. “As sales teams move from analogue to digital tactics, they need a solution that is not only comprehensive, but also highly efficient and easy to use. We’ve stayed laser focused on empowering salespeople to uncover opportunities and engage buyers across a variety of digital channels, and we’ve coded best practices into the software itself. As a result, sales teams that leverage Trapit consistently outperform their competitors.” making a more robust platform offering end-to-end social selling capabilities.

Link: http://www.martechadvisor.com/news/social-media/trapit-expands-social-selling-platform-with-new-features-for-social-listening-marketing-platform-integration-and-more/

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