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Feathr Expands Event Personalization Platform With New Da Vinci Feature
May 22, 2017 MarTech Product News, New Features

Feathr has announced a major new update to its leading event marketing platform. Feathr is on a mission to help event marketers understand and interact with each attendee and exhibitor at scale, to deliver the most relevant experience across any channel. Now the company has added Da Vinci, an update purpose-built to embed personalization across the entire Feathr platform. With Da Vinci, event organizers can understand their customer’s journey and personalize their customer’s experience before, during and after the event. Feathr can be used to personalize interactions including: presenting relevant content; connecting appropriate exhibitors and sponsors with attendees; suggesting relevant sessions; proposing valuable contacts to network with; and much more.

From the release: “The growing challenge of capturing audience attention and the high number of competing events mean that it’s never been more important for event organizers to cut through the noise with personalization,” says Aleksander Levental, CEO of Feathr. “Our new Da Vinci update helps event organizers quickly build a comprehensive picture of their customers and prospects, profiling and understanding digital behaviors so that they can create powerful, effective campaigns that are tailored to their interests.”

Link: PRWeb 

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Rocket Fuel Expands Brand Capabilities with AI-powered Native Advertising
May 19, 2017 MarTech Product News, New Products

Rocket Fuel, leader in programmatic and predictive marketing solutions, has announced native advertising capabilities to help agencies and brands bolster their digital marketing campaigns. Through its partnerships with DoubleClick Ad Exchange, Nativo Open, PubNative, Sharethrough and TripleLift, Rocket Fuel now offers access to high-quality native inventory.  By integrating its predictive marketing platform into partner native supply to access best in-feed and recommendation widget native inventory, Rocket Fuel empowers marketers to capture consumer attention across multiple partners and devices during the moments that matter. Currently, the Rocket Fuel Native offering is an open beta for current clients who seek to add contextually relevant, engaging content to their campaigns.

From the release: “Rocket Fuel’s AI-driven platform can identify the opportune moments to bid on native inventory combined with the superior effectiveness of native ads represents the evolution of programmatic advertising,” said Ari Lewine, Co-Founder and Chief Strategy Officer of TripleLift.

“As agencies and brands strive to anticipate consumer needs and deliver authentic, relevant experiences for consumers, we’ve seen the opportunity for our clients to leverage native as an extension of their existing campaigns,” said John Genna, VP of Product Marketing at Rocket Fuel. “At Rocket Fuel, native is simple, scalable, and much more effective at leveraging our predictive marketing platform and the quality inventory of our partners.”

Link: Rocket Fuel

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Hootsuite Launches New Dashboard for Social Media ROI
May 19, 2017 MarTech Product News, New Features, Social Media Marketing

Hootsuite has announced the release of Hootsuite Impact, an ROI dashboard designed to help organizations understand the impact of social media campaigns. Designed to be easy to use, Impact includes graphs, tables, and KPI summaries that let performance marketers see how social media channels and campaigns are driving conversions, leads, and sales, as well as month-over-month performance analysis displayed as easily digestible, sentence-based insights. The highly customizable tool also includes benchmarking functionality, enabling marketers to track and monitor competitors’ top-performing content types.  Along with Hootsuite Impact, the company is launching Hootsuite Value Realization services to help enterprises realize the full value of social. Starting with an ROI consultation, Hootsuite’s team of experts will work with enterprises to assess the people, processes, and technology required to create a measurement framework, and establish KPIs that deliver actionable insights.

From the release: “Hootsuite’s goal is to enable organizations to leverage social data to drive business outcomes. With Hootsuite Impact and our Hootsuite Value Realization services, we want to be our customers’ trusted partner in proving and growing the value of social across their organizations,” said Matt Switzer, SVP of Strategy & Corporate Development at Hootsuite.

Link: Hootsuite

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Social Reality Rebrands as SRAX, Launches New Suite of Omnichannel Ad Automation Tools
May 18, 2017 New Products, Social Media Marketing

SRAX, formerly Social Reality, announced its new name along with a suite of omnichannel advertising automation tools designed to help marketers reach audiences across all channels and devices. With display, mobile and native high impact ad buying fully integrated into the SRAX platform,  the Los Angeles-based company offers brands, agencies, publishers and content owners new opportunities to target, reach and monetize their audiences. SRAX’s tools amplify performance and maximize profits for brands in the healthcare, CPG, automotive, wellness and lifestyle verticals.

From the release: “While our roots are in social media, the platform and tools we provide today automate brands’ campaigns across all digital channels,” said SRAX’s CEO and Chairman Chris Miglino. “Our new SRAX branding demonstrates the goal of our platform and tools to deliver a digital competitive advantage for brands to surpass the marketing challenges they face.”

Link: PRNewswire

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Thinfilm Launches IoT-CNECT Box to Provide Consumer Brands with Quick-Start Solution for NFC Mobile Marketing
May 18, 2017 MarTech Product News, New Products ,

Thinfilm, the Norwegian technology company specializing in NFC tag marketing and solutions that power the Internet of Things, has announced the launch of its IoT-CNECT Box. The affordable “in a box” mobile marketing solution leverages the Thinfilm suite of SpeedTap and OpenSense tags, labels and sensors, and the CNECT partner portal, all in one simple to use bundled solution. Using IoT-CNECT, brands and marketers can connect instantly with consumers through intelligent product packaging, delivering promotional offers, product news and other contextual content, simply through a tap of a smartphone. Thinfilm’s mission is to effectively extend the traditional boundaries of the Internet of Things to fuel the Internet of Everything.

From the release: “The market traction we are experiencing for our NFC solutions – among brands of all sizes in regions across the globe – continues to expand,” said Davor Sutija, CEO of Thinfilm. “Our IoT-CNECT Box is a direct response to that growing interest and provides an effective way for brands to quickly evaluate and implement powerful mobile marketing programs with NFC as the centerpiece technology.”

Link: Thinfilm

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SAP Expands Leonardo, Announces Partnership Ecosystem
May 17, 2017 MarTech Product News

SAP, multinational leader in enterprise business application solutions, showcased the SAP Leonardo suite of products and services during this week’s SAP SAPPHIRE NOW Annual Conference, May 15 – 19 at the Orange County Convention Center in Orlando. SAP Leonardo, the company’s brand for IoT and IoE, has been relaunched and expanded as SAP’s digital brand, “a digital innovation system that enables customers to rapidly innovate and scale that innovation to redefine their business for the digital world,” according to Mala Anand, Executive Vice President and President of SAP Leonardo, Data & Insights. In addition to bringing together machine learning, IoT, analytics, and Big Data on SAP Cloud Platform, SAP also announced a new network of SAP Leonardo global design centers that will pursue digital innovation and provide learning and enablement resources for customers, employees, and partners, and a new partnership with Deloitte for co-innovation around SAP Leonardo.

From the release: “SAP Leonardo centers will provide a holistic digital experience with physical spaces, end-to-end offerings, and tangible digital showcases that bring SAP Leonardo to life. Our first locations in New York, Paris, Bangalore, and Sao Leopoldo will open in the next three months, with more coming soon.

We are highly committed to building a robust partner ecosystem for SAP Leonardo, which is why we are pleased to announce our collaboration with Deloitte. Deloitte’s global and regional reach, deep industry expertise, and thought leadership, as well as their SAP Leonardo portfolio knowledge make them ideal co-innovators. Deloitte will develop and deliver new services around SAP Leonardo software.”

Link: SAP

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HubSpot Backs Account-Based Marketing Firm Terminus
May 17, 2017 MarTech Product News

HubSpot, the leader in inbound marketing tools and services, has announced that it plans to invest in Terminus as part of its $10.3 million Series B growth investment. Terminus develops a best-in-class Account-Based Marketing (ABM) platform. In a Medium post on Monday, Hubspot Chief Strategy Officer Bradford Coffey explains the need for B2B marketers to integrate the personalized approach so vital to inbound, where sales and marketing teams are building a relationship with multiple stakeholders at once. HubSpot invited Terminus CEO Eric Spett and the team to visit the Boston headquarters during Agency Partner Day in April.

From the release: “Needless to say, things clicked,” writes Bradford Coffey, “We loved what Terminus was doing in the ABM space. We saw how powerful their approach could be to the global inbound community, HubSpot customers, and the customers they serve. We had no hesitation when we were given the chance to participate in their round of funding a short time later.”

Link: HubSpot

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Call Loop Expands SMS Text-to-Join with HubSpot Integration
May 16, 2017 MarTech Product News, New Features

Call Loop, a leader in mobile SMS & voice broadcast marketing, has added HubSpot integration to its flagship platform. The new integration gives Hubspot marketers an easy, efficient and automated way to create “text-to-join” campaigns. By leveraging Call Loop’s “text to join” functionality, HubSpot users can now start promoting and marketing keywords, easily creating automated multi-channel marketing campaigns to reach tens of thousands of contacts in minutes.

From the release: “Everyone is on their phone these days and texting has become the to go-to communication channel for connecting with people,” explains Chris Brisson, Founder and CEO of Call Loop, “We’re excited to give HubSpot customers a simple way to start building their SMS marketing list and capturing email address leads from text messages.”

Link: PRWeb

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Microsoft Announces Conversational Search with Chatbots on Bing
May 16, 2017 MarTech Product News, New Features

Bing, the Microsoft search engine, has added chatbots to its list of search services.  In addition to letting users search online for web content, video, images and maps, Bing is now the best place to find chatbots across multiple messaging platforms including Skype, Facebook Messenger, Slack and Telegram. At Microsoft Build 2017 the Bing team demonstrated the new Chatbots on Bing, as well as additional bot innovations expected to be broadly available in the near future. The Bing team is applying cutting edge AI techniques to solve problems in Machine Reading Comprehension (MRC) and conversational understanding at web scale.

From the release: “We believe the future of search will be more conversational, instead of the traditional query to document approach that searchers have become accustomed to. While having a conversation with your search engine may still be years away, chatbots can be a great way to get your questions answered and today we’re making Bing even more powerful by adding relevant chatbots to your search results.”

Link: Bing

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Exponential Interactive Partners with Cuebiq for Offline Location Data Solution
May 15, 2017 MarTech Product News

Exponential Interactive, the digital advertising company reaching an interest-based audience of over 700 million users monthly, has partnered with Cuebiq, provider of accurate location data. The partnership enables advertisers to transform the way audiences interact with brands across desktop and mobile. By integrating Cuebiq’s offline location-based audience profiles and attribution capabilities, Exponential Interactive will help advertisers achieve better accuracy and stay connected with their consumers.

From the release: “This partnership enables us to harness a more complete view of consumers, both online and offline,” said Tim Sleath, VP, product management, Exponential. “We look forward to continuing our work together and building our data, which allows us to measure our campaigns more effectively, reach the right audiences and to draw them to physical locations like dealerships and stores.”

Link: Exponential Interactive

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Acxiom Announces New Partnership with ShareThis
May 15, 2017 MarTech Product News

Acxiom has joined with ShareThis to create a new Data-as-a-Service (DaaS) offering for performance marketers. This strategic collaboration combines Acxiom’s premium publisher, adtech, agency, and marketer relationships with the ShareThis global real-time digital data set. Brands and publishers can now drive measurable results via the Acxiom Audience Cloud, converting and scaling online interests to modeled offline consumer marketing behavior. The partnership will enable brands to better target highly interested consumers at the right time via the right channel.

From the release: “Our partnership with ShareThis transforms real-time data insights from shared online engagements into actionable moments to influence consumer behavior,” stated Anne Doherty, SVP Sales, Audience Solutions division at Acxiom. “The size and scale of ShareThis’ sharing intelligence, coupled with Acxiom’s expansive InfoBase consumer intelligence offering, creates an unparalleled value proposition for marketers and their agencies, and ensures consumers receive marketing messages aligned with their interests.”

Link: Acxiom 

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3D Ninja Launches Beta Search Engine for 3D Printable Models
May 12, 2017 New Products

3D Ninja announces the official beta launch of their new search engine for 3D printable models called IFind3D. Leveraging proprietary algorithms and IBM Watson AI technology, IFind3D uses almost 100 variables, combining all online libraries for 3D printable models in one fast and responsive engine. IFind3D is designed to make sure the best results are served at all times.

From the release: “At the moment almost 70% of all online libraries and repositories are connected and IFind3D counts over 700.000 unique results, expected is that before the end of 2017 around 90% of all worldwide 3D printable designs will be indexed in the search engine.”

Link: 3D Ninja

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KickFire Partners with Terminus to Power ABM Campaign Attribution
May 12, 2017 MarTech Product News

KickFire, a leader in IP-to-Company address intelligence, announced a strategic partnership with Terminus, provider of an advanced account-based marketing (ABM) platform. The combined technologies will empower B2B marketers to track the full ABM journey, accurately attributing the impact of driving account-specific engagement on their websites. KickFire will present this partnership at the SiriusDecisions 2017 Summit on Tuesday, May 16 at The Venetian in Las Vegas, Nevada, during a session titled “Discover How Terminus Powers Their Account-Based Marketing Technology’s Attribution and Validation Using KickFire’s IP Address-to-Company Identification.”

From the release: “We needed a technology with the capability to identify visitors on our clients’ sites to signal to our customers when their ABM campaigns and efforts are working successfully,” said Bryan Brown, Chief Product Officer for Terminus. “After an extensive vendor comparison, we selected KickFire as our technology partner. With KickFire in place, we can better show the full ABM journey from advertising campaigns to website engagement to revenue.”

Link: KickFire 

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TeleTech Joins With EverString For AI-Enabled B2B Sales and Marketing
May 11, 2017 Industry, MarTech Product News

TeleTech, a leading provider of Customer Engagement solutions, and EverString, a leading provider of AI-assisted sales and marketing software, announce a partnership that will deliver advanced B2B digital demand generation and sales solutions. The partnership combines TeleTech’s customer experience and sales enablement with EverString’s advanced machine learning and AI-enabled platform. By identifying not only which customers are actively shopping but also recognizing the optimal time to engage with them, this approach is positioned to help B2B companies acquire new customers and grow wallet share faster and at a lower cost than ever before.

From the release: “Companies live in a world of data overdrive, with access to thousands of data points at their disposal. Viewed on their own, each point means little to nothing,” explained Judi Hand, Chief Revenue Officer, TeleTech. “When you can connect the dots to understand intent, brands can take immediate action and become exponentially more effective at finding, reaching and selling to the right audience in a fraction of the time.”

“AI-assisted sales and marketing enables B2B companies to map their total addressable market, and then target the ideal accounts both inside and outside their existing pipeline,” said J.J. Kardwell, CEO and Co-founder of EverString. “Combining these capabilities from EverString with TeleTech’s unique growth solutions enables companies to optimize target account selection, accelerate pipeline creation, and grow revenue within their existing customer base.”

Link: TeleTech

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Brainshark Harnesses Microsoft AI For Immersive Sales Training
May 11, 2017 MarTech Product News, New Products, Sales Enablement

Brainshark, specializing in video-based sales training and coaching tools, has launched Brainshark Labs at Microsoft Build 2017, held May 10-12 in Seattle. Brainshark Labs combines Microsoft’s HoloLens, Azure Cognitive Services and Azure Machine Learning to simulate meetings and objectively score the performance of salespeople.  The platform provides a completely immersive simulation environment where sales people can practice their presentation, and data captured from practice sessions can be fed into Microsoft analytics, enabling sales managers to improve pitch content and optimize ongoing coaching.

From the release: “We believe that every sales team, no matter how effective, can be even better: more knowledgeable, more productive and more motivated,” said Chris Caruso, chief technology officer at Brainshark. “We are excited to launch Brainshark Labs at Microsoft Build since so much of what we’re exploring harnesses the incredible power and technical advances now available from Microsoft. As a result of these innovations, we can better equip the sales teams of tomorrow by providing salespeople with the opportunity to practice their presentations in an environment that’s as realistic as possible – with unpredictable interactions that get reps ready for difficult real-world questions and selling situations.”

Link: Brainshark

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Radius Rolls Out B2B Omnichannel Integration
May 10, 2017 MarTech Product News, New Features

Radius has expanded its B2B Revenue Platform with new pre-built integrations. With connection-ready functionality, B2B marketers can now take advantage of a complete marketing mix that deploys to all channels, including email, phone, field, and direct mail, as well as digital and social channels. With the addition of integrations to Google Adwords, Facebook, and DMP’s, a full omnichannel experience is now possible.

From the release: “The ability to segment a highly targeted set of prospects and engage with them with a consistent message across multiple channels is game changing,” says Shari Johnston, SVP of Marketing. “Omnichannel is not something we as B2B marketers can ignore. Radius is uniquely positioned to help B2B marketers reach their target prospects and customers wherever they are.”

Link: Radius

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Snap Rolls Out New “Infinity” Timer And More New Features
May 10, 2017 MarTech Product News, New Features

Snap announces a Snapchat layout redesign, along with new features that change the way Snaps are created, edited and sent. The Snapstreak Timer, introduced last year, no longer expires Snaps within 24 hours with the new Infinity setting. Other new additions include a Loop tool for automatic looping of videos, and a Magic Eraser that lets users rub the screen to easily erase unwanted background items.

From the release: “These changes allow us to continue evolving the Snapchat service and provide a foundation for introducing even more creative tools for making fun Snaps! We hope you enjoy it!”

Link: Snap.com

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Facebook Improves Lead Ads With Offline Conversion Attribution
May 9, 2017 MarTech Product News, New Features, Social Media Marketing

Facebook announced that it has added new Offline Conversion functionality to its Business Manager suite. Agencies and advertisers use Facebook Business Manager for managing multiple Lead Ads accounts, but it has been difficult to attribute offline success to the original campaign or track the overall ROI of Facebook ad spends. With the Offline Conversion solution, agencies and advertisers can now directly connect ads with real-world results, such as in-store sales. By allowing seamless integration with any CRM, POS system or call center, Offline Conversion makes it possible to create campaigns based on Custom Audiences and Lookalike Audiences, matching transactions to campaigns for accurate offline attribution.

From the release: “We believe marketers should be able to build campaigns around what drives actual transactions. That’s why we created the Offline Conversion solution to help marketers overcome this challenge. By allowing businesses to connect their CRM, point of sale (POS) or call center systems to their Facebook ad campaigns, marketers get attribution and insight they need to understand the non-digital outcomes of any Facebook campaign, including which lead ads are more effective at driving real business results.”

Link: Facebook

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Origami Logic Pushes Marketing Performance Into the Post-Dashboard Era
May 9, 2017 MarTech Product News

Origami Logic announced the release of Marketing Performance Management Platform, a new tool that uses AI to generate and deliver insights directly to marketers. Designed to replace the need to monitor a traditional dashboard or read reports, the platform features the introduction of a mobile app, Origami Stories, an Automated Insights Engine and Origami Workbench, changing how marketing insights are generated and consumed by analysts and brand teams.

From the release: “Dashboards are great for certain types of users and use cases, but many marketers don’t have the time to monitor dashboards continuously,” said Opher Kahane, CEO and co-founder of Origami Logic. “We are changing the measurement game for marketers. From proactively delivering insights to the extended marketing team via Stories, to providing direct access to raw data for those who need deeper levels of understanding, the Origami Logic marketing performance measurement platform now pushes insights across a complex set of marketing activations beyond the dashboard. ”

Link: Origami Logic

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SP Marketplace Releases Marketing Portal for Office 365
May 8, 2017 MarTech Product News, New Products

SP Marketplace announced the release of SP Marketing Portal, a central hub for SMB marketing teams to track campaigns, events, collateral, documents, and all related tasks and activities. Built on Office 365, SP Marketing Portal is intuitive to use, enabling sales and marketing to collaborate, organize and share all marketing assets and resources in one central dashboard.

From the release: “From marketing administration to marketing development to measuring and tracking results with a central dashboard, SP Marketing Portal works with automation tools to address all aspects necessary for a successful marketing department down to the most minute details. While other marketing automation solutions focus solely on individual tasks like social media and email campaign delivery, SP Marketing Portal allows the marketing team to manage and address key marketing functions, such as service request tracking and marketing management, from a single portal that ultimately contribute to the overall success of the marketing department.”

Link: SP Marketplace

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