Feathr has announced a major new update to its leading event marketing platform. Feathr is on a mission to help event marketers understand and interact with each attendee and exhibitor at scale, to deliver the most relevant experience across any channel. Now the company has added Da Vinci, an update purpose-built to embed personalization across the entire Feathr platform. With Da Vinci, event organizers can understand their customer’s journey and personalize their customer’s experience before, during and after the event. Feathr can be used to personalize interactions including: presenting relevant content; connecting appropriate exhibitors and sponsors with attendees; suggesting relevant sessions; proposing valuable contacts to network with; and much more.
From the release: “The growing challenge of capturing audience attention and the high number of competing events mean that it’s never been more important for event organizers to cut through the noise with personalization,” says Aleksander Levental, CEO of Feathr. “Our new Da Vinci update helps event organizers quickly build a comprehensive picture of their customers and prospects, profiling and understanding digital behaviors so that they can create powerful, effective campaigns that are tailored to their interests.”
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