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Segment Introduces ‘Sources’ to Facilitate Data Integration
April 7, 2016 Analytics, MarTech Product News

Summary:
Segment announced a new tool named Source that allows users to consolidate data from different platforms including Salesforce, Hubspot, Zendesk, Stripe, Mandrill, SendGrid, Twilio and Intercom into Postgres or Redshift. Support for additional platforms will be added soon.


Category: Analytics


Function: Analytics


 Business: Any type, Any size


From the MarTech Advisor article:
“Sources enables brands and marketers to integrate data from different sources and platforms without writing codes or maintaining pipelines. Users can get started with data synchronization by entering the credentials of their data warehouse and cloud services, while the infrastructure management is taken care of entirely by Segment. Once the synchronization is complete, the tool notifies users that their data is ready for use.

Sources not only enables users to collect data from a diverse range of sources, including servers, cloud services, mobile apps and websites, but also to abstract the gathered data into business objects, actions and identities. Users can load the data into an RDBMS without creating a pipeline for the same, as well as use the data with over 100 tools for emails, analytics, and similar functions easily.

Sources has already been deployed by some of the leading companies, including Mesosphere, Trunk Club, Instacart, 99Designs, Angie’s List, and the likes.”

 

Read the full MarTech Advisor article:
http://www.martechadvisor.com/news/cloud-integrationesbs/segment-introduces-sources-to-facilitate-data-integration-for-better-understanding-customer-experience/

 

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SurveyMonkey Launches Its SurveyMonkey Intelligence Platform
April 7, 2016 Analytics, MarTech Product News

Summary:
SurveyMonkey’s new SurveyMonkey Intelligence platform will now provide mobile app insights.


Category: Market: Research, Mobile Marketing


Function: Metrics and Insight


From VentureBeat article:
“SurveyMonkey Intelligence came about through the company’s 2015 acquisition of Renzu — a data analytics startup, founded by Zynga alumni Abhinav Agrawal, Arjun Lall, and Jason Tomlinson. It has become the backbone of this new product largely because SurveyMonkey wants to solve four key problems: identifying and tracking competitors, benchmarking app metrics, identifying mobile trends, and conducting better diligence on apps, partners, and advertising campaigns.”

Link to the VentureBeat article:
http://venturebeat.com/2016/04/06/surveymonkey-takes-on-app-annie-with-launch-of-its-mobile-app-insight-platform/

 

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comScore to Measure Snapchat
April 7, 2016 Advertising, Analytics, MarTech Product News, Social Media Marketing

Summary:
comScore and Snapchat are in negotiations to bring measurement to Snapchat’s “Discover” portal, helping publisher partners sell ads on their channels.


CategoryAdvertising, Analytics, Social Media


FunctionAdvertising measurement


Read more about Snapchat on CabinetM


From the Digiday Article:
“The addition of comScore numbers would let publishers include Snapchat into their overall pitch to advertisers, who are looking to understand traffic in the world of distributed content. Snapchat Discover hosts channels from publishers like Cosmopolitan, BuzzFeed and Vice, who post daily editions to the messaging app filled with video and articles, and ads.

Publishers already are posting to multiple channels like Facebook and YouTube, and if that keeps Internet traffic from coming to their main sites, they would like an accurate account of their total audience across channels.”

 

Read the full Digiday article:
http://digiday.com/platforms/snapchat-discover-publishers-get-comscore-numbers/

 

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Facebook Makes Live Video a Priority on Mobile
April 7, 2016 MarTech Product News, Social Media Marketing

Summary:
Facebook continues its focus on Live Video, giving it its own tab on the mobile app, replacing the space previously held by Messenger.


Category: Social Media Marketing


 Function: Brand Awareness, Video


Read the full Facebook profile on CabinetM


From Marketing Dive article:
Re/code reported that in order to drive content and interest in its live-streaming video, Facebook is paying publishers including BuzzFeed and the New York Times to live-stream content.

In addition, the social media giant has rolled out new features for live-streaming video including allowing users to stream to select people instead of all their followers, and allowing users to archive live-streams for later viewing.

 

Read the full article:
http://link.marketingdive.com/click/6457253.27695/aHR0cDovL3d3dy5tYXJrZXRpbmdkaXZlLmNvbS9uZXdzL2ZhY2Vib29rLWdpdmVzLWxpdmUtdmlkZW8tcHJpbWUtcmVhbC1lc3RhdGUtb24taXRzLW1vYmlsZS1hcHAvNDE3MDAwLw/5643af9c6e4adcea59262ed0B76f0b8f1

 

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Pinterest Advertising Deck
April 7, 2016 Advertising, Industry Buzz, Social Media Marketing

Summary:
Marketing Dive is reporting on a pitch deck that shows how Pinterest is selling the platform to potential advertisers.

 

From the Marketing Dive article:
“One key point Pinterest is making when pitching for advertiser dollars is that it actually fits somewhere between social media and search. The photo-curating site is making the claim that Facebook users aren’t on the social network to shop, whereas 75% of Pinterest user content includes a brand mention.”

 

Read the full Marketing Drive article:
http://www.marketingdive.com/news/pinterest-hopes-new-features-will-help-it-fetch-fresh-ad-dollars/416838/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202016-04-05%20Marketing%20Dive%20Newsletter%20%5Bissue:5462%5D&utm_term=Marketing%20Dive

 

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Luma Partners Releases MarTech M&A Q1 Report
April 7, 2016 Industry Buzz, MarTech Product News

Summary:
The Drum summarizes Luna Partners’  recently released Q1 M&A report.

From The Drum article:
“Mergers and acquisitions (M&A) in the digital media and marketing sector is already outpacing the rate of activity in the industry compared to 12 months ago, with the number of transactions in the sector totaling 71 in the first quarter of 2016, compared to 58 12 months earlier.”

Read the full article from The Drum:
http://www.thedrum.com/news/2016/04/04/luma-partners-breaks-down-ma-activity-digital-media-sector

 

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Experticity and ReadyPulse Merge, Tout New Tool
April 7, 2016 Lead Generation & Nurturing, MarTech Product News

Summary:
Experticity and ReadyPulse announced their merger, and goal to create the industry’s first influencer company with a suite of tools that helps marketers tap into influencers at all stages of the buying journey. 

From the press release:
“Experticity’s community of over 1 million active influencers, including retail associates and category professionals, will now be partnered with ReadyPulse’s leading enterprise SaaS platform for influencer recruiting and management. Together, the new company provides consumer brands the first scalable and turnkey solution to build deeper, ongoing relationships with genuine people who are trusted for their recommendations on what to buy – wherever they are, online or offline.”

“Consumers are actively turning away from traditional advertising, seeking their own information about what to buy. To tap into the true power of influencer marketing, brands can’t buy a one-time post on the equivalent of a social billboard,” said Tom Stockham, CEO of Experticity. “Instead, they need to make genuine connections with passionate experts who are inspired by the brand and go on to inspire others about what to buy and how to get the most out it.”

“It’s clear that people trust people, not ads. The combination of Experticity and ReadyPulse provides a powerful, simple solution for marketers to infuse social proof into every phase of the consumer buying journey – from online social awareness to in-store purchases,” said Dennis O’Malley, CEO of ReadyPulse. “By uniting our talented teams, we can provide modern marketers with the leading solution that provides a world-class experience for consumers, influencers and the world’s most loved brands.

Read the full press release:
http://www.businesswire.com/news/home/20160405005718/en/Market-Pioneers-Experticity-ReadyPulse-Merge-Creating-Industry%E2%80%99s

 

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CrownPeak Merges with ActiveStandards
April 7, 2016 MarTech Product News, Web Development & Design

Summary:
CrownPeak, a Software-as-a-Service (SaaS) web content management provider, has merged with ActiveStandards, a London-based digital quality management provider. With ActiveStandards, CrownPeak will create the only cloud-first digital experience management platform which will feature built-in digital quality management.

From CMSWire article:
“The combined company enables the only cloud-first Digital Experience Management platform that features built-in DQM, content management, personalization, search, social media management, analytics and global hosting.

What do existing CrownPeak customers get? Digital quality management capabilities for the experiences they manage with their CrownPeak DXM subscription.

What do ActiveStandards customers get? The option for a cloud-based DXM platform.

Other integrated capabilities include:

  • Native, cloud shared-service platform to standardize development of websites and digital experience layers across large enterprises

  • Ability to enforce quality and compliance standards across every website, both pre- and post-publication

  • Dashboards providing visibility across digital touchpoints

  • Deployment architecture that enables digital experiences to be deployed as “front end” across multiple legacy applications to create digital experiences”


Link to the article on CMSWire:
http://www.cmswire.com/digital-experience/crownpeak-merges-with-activestandards-names-new-ceo/?utm_source=cmswire.com&utm_medium=rss&utm_campaign=cm&utm_content=main-rss

 

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Vibes Launches Transactional Mobile Messaging and Consumer Report
March 31, 2016 MarTech Product News, Mobile Marketing

Summary: 
Vibes, a cloud-based mobile marketing technology platform, has launched a transactional mobile messaging solution to power automated service messaging programs across mobile platforms.


Category: Mobile Marketing


Read about Vibe at CabinetM


From the press release:
Using Vibes’ Catapult platform and APIs, business users can set up messages and rules, which are triggered by “events,” such as shipping updates, service prompts, processing alerts, product updates and more.

The new consumer report from Vibes found strong demand for service-based mobile messages. Two in three consumers said shipping alerts for online orders, delivery alerts and payment confirmations would increase their likelihood of making a purchase.

 

Read the press release:
http://www.businesswire.com/news/home/20160331005182/en/Vibes-Launches-Transactional-Mobile-Messaging-Consumer-Report

 

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Google Moves: AdWords Overhaul and YouTube Easier Live Streaming
March 31, 2016 MarTech Product News, Search Marketing, Social Media Marketing

Summary:
Here’s the Google news this week:

    • Google announced they will be redesigning AdWords to make make it more relevant to increased mobile device usage. This is the first major redesign since the service’s launch 15 years ago.

    • Rumors have the company looking to make live streaming on YouTube easier. It was reported that they are working on a new mobile application YouTube Connect, with similar functionality to Facebook Live and Periscope.


Category: Search Engine Marketing, Social Media Marketing


Function: Customer Acquisition, Branding


For use by: All company types, All company sizes


For the CabinetM profile on Google AdWords

For more info on YouTube



From the Google blog:
Since introducing AdWords 15 years ago, we’ve seen a fundamental change in the way people find what they want, when they want it. We now use multiple devices throughout the day, and watch more videos and visit more websites and apps than ever before. Today, more Google searches take place on smartphones than on computers, globally.

The days of predictable web sessions have been replaced by numerous short bursts of digital activity throughout the day, primarily on mobile. In these micro-moments, consumers expect ads to be helpful and relevant – whether that’s showing product details, directions to the nearest store, a phone number to call, or additional information about the business they’re interested in.

 

Read the full blog post:
http://adwords.blogspot.in/2016/03/redesigning-adwords-for-the-mobile-first-marketer.html

 

From MarTech Advisor article:
“YouTube has been trying to capitalize on the live streaming business with its Creator Studio, therefore, this app does not come as a big surprise. YouTube has also taken on Amazon Twitch by offering a separate YouTube Gaming app and service. This allows video game streaming and has been quite well received.

In order to access YouTube Connect, the app users can sign in from their Google or YouTube account. After which, they can immediately stream on their mobile phones. The application will feature chat as well as tagging and will also include news feed. The news feed will feature the latest videos that the user or their friends have subscribed for. The app has not yet integrated with Twitter or Facebook.”

Read the full MarTech Advisor article:
http://www.martechadvisor.com/news/social-media/google-trying-to-make-youtube-live-streaming-easier/

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Adobe Partners with comScore
March 31, 2016 Advertising, Analytics, MarTech Product News

Summary:
At last week’s Adobe Summit, Adobe announced its partnership with comScore, the company that measures audiences, brands and consumer behavior. The goal is to provide consistent audience measurement of video and ad content across devices.


Category: Analytics, Advertising


Function: Metrics


For use by: Any company type, any size


Adobe CabinetM profile


From the press release:
Through this partnership, comScore is incorporating new Adobe Certified Metrics, standardized digital census data built on the Adobe Cloud Platform and powered by Adobe Analytics, into its Cross Media, Audience and Advertising Product Suites. In addition, Adobe will integrate comScore audience data, including demographics, for Adobe Marketing Cloud customers.

People are watching content on an increasingly broad variety of devices. Paid digital content services are on the rise and, for two years running, the total number of authenticated digital TV views has doubled annually according to Adobe Digital Index. Comparable cross-platform metrics are one of the biggest friction points in television’s digital transformation.

 

Read the full press release:
http://www.adobe.com/news-room/pressreleases/201603/032216AdobeComScorePartnership2016.html

 

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Hootsuite Partners with ZeroFox to Protect Customers
March 31, 2016 MarTech Product News, Social Media Marketing

Summary
Hootsuite has partnered with ZeroFox, a social media security company, to protect companies from threats on social media.  


 

Category: Social Media Marketing


 

Function: Automation, Customer Acquisition


For Use By: All company types, All company sizes

 


Hootsuite CabinetM profile  


From the press release:
“With ZeroFOX for Hootsuite, more than 12 million of Hootsuite’s customers can identify, manage and tackle social media threats and fraudulent activities with ZeroFOX, all from within the Hootsuite dashboard. The integration is built to meet the needs of customers from a wide variety of industries, including regulated financial services, government, healthcare, retail, food and beverage, consumer packaged goods and more. With ZeroFOX for Hootsuite, users can:

  • Protect their accounts from brand impersonations, customer scams, fraud and malicious links

  • Monitor their accounts, hashtags and brand assets, and issue takedowns for malicious profiles and content

  • Automatically identify and remediate risks in a Hootsuite stream, all while monitoring other social media activities

 

Read the full press release:
https://hootsuite.com/about/press-releases/zerofox-partner

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Instagram Best Platform for Social Amplification, According to RhythmOne
March 31, 2016 Industry Buzz, Social Media Marketing

Summary
Programmatic ad platform Rhythm One has released their influencer marketing report for 2015, announcing Instagram best platform for social amplification. Marketing Dive reports on the details.

 

From the MarketingDive article:

  • In its 2015 influencer marketing report, RhythmOne found its influencer programs had an influencer engagement rate of 1.5%. Influencer engagement rate is a metric devised by RhythmOne that is found by dividing total engagements by total exposure.

  • In terms of best platform for social amplification, the study found Instagram topped the list with a social action rate of 2.09%. Social action rate is found by dividing social media engagements by social media exposure.

  • The alcoholic beverages category received the greatest earned media value with $21.03 in earned media for every dollar spent, followed by travel and tourism at $18.98, and CPG food at $12.03.


Read the full MarketingDive article:
http://link.marketingdive.com/click/6392927.3433/aHR0cDovL3d3dy5tYXJrZXRpbmdkaXZlLmNvbS9uZXdzL2luc3RhZ3JhbS1iZXN0LXBsYXRmb3JtLWZvci1zb2NpYWwtYW1wbGlmaWNhdGlvbi1yaHl0aG1vbmUvNDE2NDE0Lw/5643af9c6e4adcea59262ed0B6417f4df

 

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MarketingLand Discusses the Impact of Snapchat’s Updated Policies, Hinting at Ad Ambitions
March 31, 2016 Industry Buzz, Social Media Marketing

Summary
MarketingLand has parsed the changes to Snapchat’s privacy policy and Terms of Service, pointing to the possibility of what it means for the company’s future.
 

From the MarketingLand article:
Among the changes, Snapchat has introduced new language that mentions its service potentially containing third-party search results, updated the types of information that it collects from people who use its app or visit its site and tweaked how it refers to the products people can purchase through Snapchat. A Snapchat spokesperson declined to comment on the changes.


Companies change their terms of service and privacy policies fairly regularly, and typically, those changes are kinda boring. Usually they smooth out some language or make the documents more explicit about things that companies already do. But sometimes the changes also pave a path for things a company doesn’t yet do but plans to eventually do. The changes Snapchat has made to its terms of service and privacy policy appear to be a mix of the three. Below is a breakdown of the more eye-catching changes.

 

Read the full MarketingLand Article:
http://marketingland.com/snapchat-changed-terms-service-privacy-policy-170899

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Snapchat Acquires Bitstrips
March 31, 2016 MarTech Product News, Social Media Marketing

Summary:
The video and picture messaging platform Snapchat has announced the acquisition of Bitstrips, developers of the folks behind popular emoji-creation service Bitmoji.

From TechCrunch:
“The idea behind Bitmoji is simple. Users download the app and create an Avatar that represents them. They can choose from a wide range of options like face shape, hair color and cut, eye shape and color, etc. From there, Bitmoji is added as a third-party keyboard, and the app offers hundreds of options for users to send to their friends, all featuring their avatar.

Given Bitstrip’s experience with keyboard integrations and general design that people have grown to love, there are a number of options for Snapchat to integrate the service into the main Snapchat platform.

For one, Snapchat’s geofilters could become more personalized and tailored to each user. On the other hand, Snapchat could use the Bitstrips team to integrate Snapchat into the phone’s main keyboard, as Fortune suggests.”

Read the full article at TechCrunch:
http://techcrunch.com/2016/03/25/snapchat-reportedly-acquires-bitmoji-maker-bitstrips-for-100-million/

 

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Pinterest’s Video Ads Being Tested
March 25, 2016 Advertising, MarTech Product News, Social Media Marketing

Summary
According to advertising sources, Pinterest’s Video Ads are in testing. Promoted video pins are being tested among a small group of users and internally at Pinterest. 


Category: Advertising, Social Media Marketing


Function: Customer Acquisition, Social Media


From the Marketing Drive article:
The source said that the videos employ an autoplay function that sets them in motion when a user stops scrolling over them. Pinterest is testing video ad length, according to sources.

“They would be wise to launch video ads, as video consumption trends continue to rise,” said Orli LeWinter, vp of strategy and social marketing at 360i. “That said, video behavior is not an organic one on Pinterest, so I’d be interested to see how they end up performing.”

Pinterest declined to comment. It’s unclear what brands are placing the first video ads, and the pricing is unknown.

 

Read the full Marketing Dive article:
http://www.marketingdive.com/news/pinterest-is-testing-video-ads/415979/

 

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Square Adds Facebook Ad Integration to Customer Engagement
March 25, 2016 MarTech Product News, Sales Enablement

Summary
Square has added Facebook Ad Integration to their Customer Engagement suite of tools to grow sales.


Category: Sales Enablement


Function: Customer Acquisition and Engagement


For use by: B2C


Read more about Square on CabinetM


From the Square blog:
Today we’re adding powerful new tools to Customer Engagement that make it easy to run effective marketing campaigns with even wider reach. We’re launching Facebook Ad Integration to help you target customers on Facebook, get new customers in the door, and increase sales effectively at an affordable cost. Now your Facebook Ads results and Square sales data are integrated, so you can connect your Facebook marketing budget to actual sales and understand exactly what your customers respond to. We will also be adding support for other social channels in the coming weeks.

 

Read the full blog post:
https://squareup.com/townsquare/customer-engagement-gets-more-social-to-help-you-reach-new-customers/

 

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Snapchat Discover Quietly Adds Caption Button
March 25, 2016 Advertising, MarTech Product News, Social Media Marketing

Summary
Snapchat has added a closed-captioning button to its Discover section. Now publishers can make their videos audio-optional.


Category: Advertising, Social Media Marketing


Function: Customer Acquisition, Social


For use by: B2B, B2C, any size


Read more about Snapchat on CabinetM


From the MarketingLand article:
When a publisher has made the option available, people can click the button to toggle on subtitles in order to watch a video without sound. A Snapchat spokesperson confirmed that the company introduced the closed captions for long-form videos within Discover about a month ago but declined to say whether there are any plans to extend them to other videos within Snapchat, such as Live Stories or individuals’ stories.

The Snapchat-enabled captioning hasn’t yet been widely used by Discover publishers, but Marketing Land came across examples on the Discover channels of tech-and-culture news site Mashable and food-centric digital video network Tastemade.

 

Read the full MarketingLand article:
http://marketingland.com/snapchat-discovers-caption-button-makes-videos-audio-agnostic-170131?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main

 

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Apptimize to Give Marketers More Control Over Testing
March 25, 2016 Analytics, MarTech Product News

Summary
Apptimize will give app marketers more control over testing and optimization by allowing testing within a subset of users before rolling out to the entire app population, according to an interview with Marketing Drive. 


Category: App Performance Monitoring & Testing


Function: Metrics and Insights


For use by: B2B, B2C, Large enterprise


More about Apptimize on CabinetM 


From the Marketing Dive article:
Hua provided Marketing Dive with several examples of how app marketers can make use of Feature Flags to improve app testing and enhance campaigns:

  1. Feature Flags can be used to deploy campaigns in advance (but not activated) so the app store review process and user updates are in place once the campaign should run, and then the campaign can be turned on and off whenever marketers choose.

  2. Offering early or exclusive access to features such as a new product launch to small group of users like reporters, thought leaders and/or loyal customers.

  3. Providing personalized in-app experiences based on users’ location, profile and behaviors, such as showing disengaged users more tutorials than advanced users

Read the full Marketing Dive article:
http://www.marketingdive.com/news/apptimizes-feature-flags-allow-marketers-to-call-the-shots-on-app-testin/416119/

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Iterable Announces New Templates API and Other New Features
March 25, 2016 Email Marketing, MarTech Product News

Summary
Iterable has released two new features for its email marketing platform – template editing for API and improved message preview. 


Category: Email Marketing


Function: Customer Acquisition, Customer Engagement and Retention


For use by: B2C, Large Enterprise


Read more about Iterable on CabinetM


From Iterable’s blog post:
Template editing for API:
Iterable has added the ability to export one’s own templates from their site and also enabled users to edit the templates through API without the need to log into the interface of Iterable. A user can find further details by visiting the API Docs Page of Iterable or by logging into the Iterable app and clicking on ‘API’. After that, two options are provided – POST and GET, for each of the channels, which are, email, SMS, and push. Through ‘POST’ API calls, developers can directly make changes to the templates via the API without having to upload and reassign a new template for a minor edit. Through the ‘GET’ API call, one can export templates. 

User profile with improved display of message preview:
From the user profile page of Iterable, users can now view a previously sent mail using an icon that appears on the top right side of the page. Users also get a full view of their sent messages with the inclusion of to, from, and information of subject line in display.

 

Read the full blog post:
http://blog.iterable.com/new-feature-friday-new-templates-api-improved-sent-email-preview/

 

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