All posts by Sheryl Schultz

Why marketing professionals should be tracking their dark technology
October 4, 2017 Uncategorized

 

I recently met with an old colleague, now the CMO of a large publicly-held telecom company with over 100 folks in the marketing department. The meeting was social, but of course he wanted to know about CabinetM, and of course I was happy to oblige. After sharing what we do, and how we do it, we started discussing how his organization tracks its technology. Like many companies his size, he has a marketing technologist responsible for technology acquisition and deployment, and like many CMOs, he isn’t sure how the magic happens around getting all the technology to do its job.  But the most interesting part of our discussion centered around dark tech – technology that was written inside his organization to connect the different pieces of marketing technology that they use, and do things that they can’t buy off the shelf.

The conversation went something like this:

Me: Do you have any idea how many custom integrations, I.E. how much dark tech, you have inside the organization?

Colleague: No, but I am sure that my marketing ops person does.

Me: Has he ever provided you with a list of those, and a list of the people who created them, and what they connect?

Colleague, sheepishly: No.

Me: It would be worth asking this question, it’s a large reason enterprise organizations, implementing as many products as you do use CabinetM to manage their technology. If your marketing ops person leaves, you need to know where that technology lives inside your marketing technology infrastructure.  Without that knowledge, replacing a core platform in your organization could take your technology infrastructure to its knees.

Point taken.

Later that week, I met with another colleague, the president of a large MarTech company, to show him how the platform had evolved. He was a very early user, and actually helped inform several use cases for us.  

When I started talking dark tech he turned white, and stopped me.

Me: Whoa, what’s wrong?

Colleague: Those custom integrations are costing my company lots of time and money.

Me: What do you mean?

Colleague: In order for us to provide a quote, we collect information about all the products our customers are using. When we finally start working with them to integrate all their data, we bump into all of these custom integrations that no one has accounted for. Because we’ve given them a solid quote, we end up eating the cost of integrating those pieces of custom code.  We could use CabinetM.

Point taken.

If you’re an organization using lots of marketing technology, by definition you have custom integrations hiding inside your technology infrastructure. Inside the organizations we speak with, we often tease out as many custom integrations as purchased products.  Tracking this, and making sure the entire organization is aware of it, is a critical part of the MarTech management role. Our Enterprise customers save time, money and sleepless nights by making sure they know what they’ve purchased, and what they’ve built, and who owns it.

Don’t get caught in the dark!

Sheryl Schultz is co-founder of CabinetM.

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Redpoint Global Integration for Omni-Channel Data Access (by Splice Machine)
October 1, 2015 New Features , , , , , ,

Product
Redpoint Global Integration for Omni-Channel Data Access (by Splice Machine)

Category
Analytics, Other

Function
Customer acquisition, insights, engagement

Great For
Using Big Data to power the hyper-personalized, real-time interactions needed to engage today’s omni-channel customer

Suitable For
B2C, Agency, B2B

Overview
Through its partnership with RedPoint, Splice Machine enables brands to harvest data to dynamically create 360-degree views of their customers, and communicate relevant offers and messages to customers across all touch points in real time.

Three things to know:
  • Lets brands leverage the scalability and cost-efficiencies of Hadoop for true one-to-one marketing in real time
  • Splice Machine’s Hadoop RDBMS has been integrated and certified on RedPoint’s Convergent Marketing Platform™ to create a new breed of solution
  • The integration helps brands future-proof their marketing technology investment by enabling access to all relevant data (social, mobile, click streams, website behaviors, etc.) even as channels grow and preferences change, and complements existing Hadoop deployments, such as on the Cloudera, MapR and Hortonworks distributions

Press Release
http://www.splicemachine.com/splice-machine-partners-with-redpoint-global-to-deliver-big-data-digital-marketing-platform/

More information
http://www.splicemachine.com/

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Origami Content Cards (by Origami Logic)
October 1, 2015 New Features , , ,

Product
Origami Content Cards (by Origami Logic)

Category
Marketing automation

Function
Content creation and distribution, Metrics

Great For
Visually mapping creative assets to campaign tactics and channels, visually simplifying planning and measurement.

Suitable For
B2C, B2B, other

Overview
Content cards help brands plan new campaigns and more quickly optimize ongoing ones by combining the creative and performance metrics for ads, videos, social messages and other digital marketing assets.

Three things to know:
  • The Origami Logic Marketing Intelligence Platform now generates content cards that combine and display the creative and performance metrics for ads, videos, social messages, or any other digital marketing asset
  • Cards are fully integrated, linked across all campaign channels, and easily accessible within the Origami dashboard or search interface
  • Affords a cross-channel view overview of campaign measurement data (impressions, clicks, engagement, spend, etc.), and associates performance metrics with creative assets

Pricing Structure
Platform license

Press Release
http://www.origamilogic.com/blog/origami-logic-content-cards-connecting-creative-assets-and-performance-data-across-channels

More information
http://www.origamilogic.com/

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Google Adwords and Analytics Integration (by Marketo)
October 1, 2015 New Features , , ,

Product
Google Adwords and Analytics Integration (by Marketo)

Category
Paid advertising, Analytics, Marketing automation

Function
Customer acquisition, Measurement and monitoring

Great For
Creating measureable, engaging digital marketing programs that span customer acquisition to sale to advocacy spectrum

Suitable For
B2C, B2B, other

Overview
Integrates the popular Marketo platform with Google AdWords and Google Analytics to de-silo advertising, and provide a holistic view of how programs engage audiences across different channels

Three things to know:
  • Provides access to richer data, firmographic and profile information, to help brands serve highly relevant, personalized ads to highly desirable prospects
  • Automatically exports offline conversions tracked in Marketo (e.g. lead qualified, opportunity won, etc.) directly back to AdWords, helping to quantify ROI on spends
  • Links Marketo data such as firmographic and profile information of known and anonymous customers with their Google Analytics platform for new insight into how key audiences navigate through the funnel.

Pricing Structure
Full platform

Press Release
http://finance.yahoo.com/news/marketo-integrates-google-deliver-more-130000950.html

More information
http://www.marketo.com/

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Enhanced Oracle Marketing Cloud Integration (by Brightcove)
October 1, 2015 New Features , , , ,

Product
Enhanced Oracle Marketing Cloud Integration (by Brightcove)

Category
Marketing automation, Analytics, Other

Function
Content distribution

Great For
Improving insight into video marketing initiatives

Suitable For
B2C, Agency

Overview
The new functionality further sharpens the marketer’s insight into their video marketing programs, and also introduces ease of use features for the non-technical user.

Three things to know:
  • Brightcove’s integration is with Oracle App Cloud partner, SnapApp, a platform that simplifies the creation, publishing, promotion and measurement of interactive content into video content
  • Enables integration of interactive experiences like assessments, calculators, quizzes, polls, surveys, and contests into brand video content
  • Metrics and the measurement of interactive content experiences flows from Brightcove into Eloqua for lead scoring, persona identification, nurturing and personalized follow up, allowing customers to leverage implicit data from views with explicit information from surveys for scoring, escalation and campaigns

Pricing Structure
Platform license

Press Release
https://www.brightcove.com/en/company/press/brightcove-enhances-oracle-marketing-cloud-integration-simplify-accessibility-video-analytics-and-in

More information
https://www.brightcove.com/en/

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Locbox Facebook Hyperlocal Integrated Ads/Marketing (by Locbox)
October 1, 2015 New Features , , , , ,

Product
Locbox Facebook Hyperlocal Integrated Ads/Marketing (by Locbox)

Category
Marketing automation, Paid advertising, Social media marketing

Function
Communications, Customer acquisition and engagement

Great For
Giving small and local businesses the full campaign power of Facebook

Suitable For
B2C (local, SMB)

Overview
The marketing platform has added Facebook campaigns that let small brands and local businesses easily and economically leverage the leading social platform’s marketing and advertising reach.

Three things to know:
  • Helps find new prospects based on fans, emails, and demographics, and convert them into customers via attractive, customizable campaigns with funnel management
  • Simplified campaign features to increase revenue, such as custom landing pages with credit card payment processing
  • Analytics to track community growth, track purchases, claims, revenue, and ROI for insight into the performance of various campaign elements

Pricing Structure
Project license

Installation
SAAS

Press Release
http://www.locbox.com/press

More information
http://www.locbox.com/facebook_ads

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File It!
September 28, 2015 Uncategorized

PRODUCT:                           Air.TV by Air Media

Category:                           Advertising, Social Media Management and Marketing

Function:                           Content Distribution, Customer Acquisition/Engagement

Great for:                           Syndication network for video content

Suitable for use by:         B2C, Agency, B2B

Overview:

Air Media is a premium video syndication platform that attracts viewers across the web, enables syndicated Internet distribution of high end content such as sports and lets content owners derive promotional and ad revenues.

Three things to know:

  • Air Media promotes content from premium publishers to attract viewers from all over the web, without the down-market feel and content mix of 3rd party links and “You might like/From Around The Web” footer tags.
  • Allows content owners to promote and derive ad revenues.
  • Signing premium sports-oriented publishers such as NBC Universal Sports and Cinesport. Its partner portal affords them a monetize-able alternative to YouTube.

More information:           http://airmedia.com/

PRODUCT:                           CardBlanc

Category:                           e-Commerce application

Function:                           Customer Acquisition, Engagement, Loyalty

Great for:                           Effortless, secure mobile reach, shopping, transactions

Suitable for use by:         B2C, Agency

 

Overview:

CardBlanc combines easy, secure shopping and fraud-averse mobile transactions for consumers, and gives brands news reach, content promotion and engagement.  CardBlanc combines an iOS app and virtual mobile payment card with Paypal secure transaction payments.

Three things to know:

  • Users can securely load funds, browse, spot trends and shop many of their favorite sites, retail outlets and brands.  Brands can promote content, products, trends, etc.
  • Offers a mobile shopping experience that expands with usage through loyalty points, programs, etc., and easy social sharing of trends, social content and purchases with the user’s social community.
  • Major retailers are signing on, including Steve Madden, Target, Neiman Marcus, J. Crew, Tory Burch, Lucky Brand, Chinese Laundry, and Victoria’s Secret.

More information:           http://www.mycardblanc.com/

 

PRODUCT:                           Indicative

Category:                           Analytics

Function:                           Customer Insight

Great for:                           Decision support and insight

Suitable for use by:         B2C, B2B, Agency and other marketers

Overview:

Intelligent analytics for mobile and web, in an easy to use platform, Indicative is also an economical way to store and use data.

 

Three things to know:

  • Easy query and data interpretation with its custom visualization tools built for ease of use.  Indicative claims “zero learning curve – no SQL or training courses.”
  • Free and economical plans – Indicative credits its proprietary data store for its attractive economics.
  • The platform also provides extreme flexibility on data analysis, without drill down limits.

More information:                  Indicative.com

Press Release:                   http://www.indicative.com/press/

 

PRODUCT:                           LOOPD Proximity Platform (Wearable, App)

Category:                           Location-Based Marketing, Analytics, Events

Function:                           Customer Insights, Acquisition

Great for:                           Lead capture, identifying interactions at busy events

Suitable for use by:         B2B, B2C, other

Overview:

LOOPD’s location-based marketing platform (app, wearables, metrics) let marketers gather real-time analytics on every prospect and customer encounter at busy events.

Three things to know:

  • Wearable badge, chips, sensors track attendee and marketer flows.
  • Analytics generate interactive heat maps to track event attendee flows, capture customer and prospect encounters, etc.
  • Can help marketers gain insights into both the venues they invest in and the ‘grab quotient’ of their content vs. competitor displays.

More information:         http://loopd.com

 

INDUSTRY NEWS:         Product Psychology

Category:                           Marketing

Function:                           Market Research

Great for:                           New insight into human purchasing behavior

Suitable for use by:         B2C, B2B, Agency, other

Overview:

Product Pyschology helps marketers understand what makes customers tick, or not.  A weekly series of brief, blog-delivered courses on the psychology of user behavior by psychologists, successful entrepreneurs and designers.

Three things to know:

  • Each weekly lesson is authored by a product-focused psychologist, VC, entrepreneur and expert like “Hooked” author Nir Eyal and Ryan Hoover of Product Hunt.
  • Each brief lesson focuses on a single topic such as How Scarcity and Impatience Drive Human Behavior and Three Things Everyone Should Know About Product Psychology (one is that great products are based on behavioral secrets).
  • Each lesson includes 3-5 articles, videos, graphics, etc. and lessons are designed to be a quick read.

More information:           http://www.productpsychology.com/

 

PRODUCT:                           Vusay

Category:                           Social Media Marketing

Function:                           Customer/Audience Engagement

Great for:                           Bringing engagement and social sharing to video

Suitable for use by:         B2C, Agency, B2B, NPO marketers

Overview:

Vusay integrates content marketing with social engagement by enabling audiences to insert comments to video, interact with other viewers and connect with directly with the brand and marketers.

Three things to know:

  • It supports key social media management features in video such as keyword search, moderation, links to relevant sites, community activity, embedded easy sharing across popular platforms.
  • “Vusayers” can respond to one another and directly to the brand within the video
  • Esp. useful for content marketers is Vusay’s analytics on engagement, content consumption, active viewers and communities, etc.

More information:  vusaymedia.com

 

NEW FEATURE:               CANVA for iPad

Category:                           Social Media Management and Marketing

Function:                           Content Creation

Great for:                           Design and graphics for the non-design professional

Suitable for use by:         B2C, B2B, other marketers

Overview:

CANVA, the easy-to-use, popular graphic design tool for non-designers, introduces CANVA for iPad.   It lets even the least technically-proficient marketer turn ideas into stunning designs.

Three things to know:

  • Fun, easy to use for non-design professionals. Canva’s an on-the-spot solution with very little learning curve.
  • Preexisting assets, logos, etc. can be uploaded to quickly create visuals for FaceBook covers, presentations, business cards, invitations, meme images, posters, ad-hoc content initiatives, etc.
  • Thousands of free graphic elements, backgrounds and images, as well as fee-per-use stock images.

More information:  Canva.com

Press Release:          http://about.canva.com/media-releases/

 

NEW FEATURE:                  Content Cloud by ThisMoment

Category:                           Social Media Management and Marketing

Function:                           Branding, Content Management, Engagement

Suitable for use by:         B2C, Agency, other

Overview:

Content Cloud, the social media management platform that allows to brands find, source, curate and leverage UGC from any owned or earned source, is extending its platform.

Three things to know:

  • Enables brands to pull in the universe of UGC as a ‘core layer in the enterprise marketing technology’ stack.
  • New funding is further enriching the Content Cloud UGC content management platform.
  • Used by 150+ of the Fortune 500.

 

NEW FEATURE:                ROKU Video Ads

Category:                           Paid Advertising

Function:                           Customer Acquisition

Great For:                           Premium Advertising

For use by:                           B2C, Agency

Overview:

Streaming platform ROKU delivers content via set-top boxes, and will offer video ads alongside content for the first time.

Three things to know:

  • Roku has allowed its distribution partners to stream and sell ads; it will now also sell them directly, not dissimilar to the cable business model,
  • Goal is giving brands and agencies broad-based buys via Roku, which streams content from Fox, CBS, A&E and History Channel networks, as well as from ad-supported channels such as Hulu, Vevo, Crackle (Sony).
  • This “over the top” ad alternative, combined with this week’s Time Warner HBO announcement of OTT streaming subscriptions, broadens the media buy landscape.

More information:                  https://www.roku.com/

Press Release:                  https://www.roku.com/about/pressroom

 

NEW FEATURE:                  HBO Streaming Subscription Service (Time Warner)

Category:                           Paid Advertising

Function:                           Customer Acquisition

Great For:                           Premium Advertising

For use by:                           B2C, Agency

Overview:

HBO Time Warner will offer a streaming subscription service in 2015, giving advertisers new opportunities to reach 10 Mil+ broadband-only viewers, a substantial portion of whom are millennials.

Three things to know:

  • This “over the top” subscription opens HBO content and advertisers to 10Ml+ (a rapidly growing number) who do not subscribe to Cable, Dish, etc.
  • This emerging, under-tapped market will most likely be reached by advertisers in non-traditional formats, so while creativity is highly valued, ad buys are a risk.
  • Presents B2Cs and agencies with new opportunities to reach a millennials without the big media buys that often bypass them.

More information:

http://hbob2b.vo.llnwd.net/u/mr_twitter/October2014/HBOStreamingAnnct.pdf

 

 

 

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Livefyre Studio (by Livefyre)
September 28, 2015 Uncategorized

Product
Livefyre Studio (by Livefyre)

Category
Social Media Management & Marketing

Function
Content Creation and Distribution

Great For
Real-time, marketing-centric automated content curation

Suitable For
B2C, Agency, other

Overview
Studio is automated curation on a large scale, and lets brands identify, curate and publish content into their digital marketing assets, websites, and mobile apps instantly.

Three things to know:
  • Rules based search and aggregation of content across social networks and content created by users via Livefyre apps on their owned properties, including comments, reviews, live blog and chat,
  • Supports custom applications and visualizations, enabling brands to create and populate real-time experiences without tapping organizational developer resources,
  • The audience experience can be displayed real time in ads and digital-out-of-home formats and applications, as well as a brand’s web and mobile channels.

Press Release
http://www.businesswire.com/news/home/20141121005065/en/Livefyre-Launches-Studio-Real-Time-Content-Marketing-Engagement#.VHIN-4vF-Hs

More information
http://web.livefyre.com/

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Integrated Personalization Engine (by Swrve)
September 24, 2015 New Products , , , , ,

Product
Integrated Personalization Engine (by Swrve)

Category
Mobile advertising

Function
Customer acquisition, engagement and retention

Great For
Engaging individual users with rich, contextually relevant messaging.

Suitable For
B2C, Agency, Other

Overview
Helps marketers build individual and lasting relationships on mobile, delivering campaigns and content to consumers based on their unique behavior and attributes.

Three things to know:
  • Marketers can customize contextual messages targeted to individual users across six custom fields – audience, timing, message, lifecycle, location and language – to create the most effective, personal and engaging mobile messaging campaigns possible
  • Empowers digital marketers to create ideal mobile customer experiences to guide customers through the funnel, for ex., brick & mortar brands can send a push campaign to users entering a store, global brands can reach customers across languages with native language push notifications, etc.
  • Swrve is installed in hundreds of apps across industries, such as retail, media, travel/hospitality, entertainment, sports, games, and banking – clients have delivered more than one billion mobile messages, and every single day the Swrve platform processes over seven billion events

Press Release
http://www.businesswire.com/news/home/20150915007015/en/Swrve-Debuts-Sophisticated-Personalization-Platform-Mobile-Marketers#.VgG2ZflVhBc

More information
https://www.swrve.com/

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TapFusion (by TapInfluence)
September 24, 2015 New Products , ,

Product
TapFusion (by TapInfluence)

Category
Social Media Marketing

Function
Customer Acquisition

Great For
Brands looking to utilize the power of social media influencers

Suitable For
B2C

Overview
The influencer marketing automation platform lets brands post new campaigns and link with the most appropriate social media influencers, and automate the process of identifying, distributing content to, and measuring high-value social media influencers.

Three things to know:
  • Enables brands and agencies to reach billions of consumers with scalable, influencer-driven content
  • The platform sifts through registered social media influencers to find a list that can meet the requirements of the brand’s campaign
  • TapInfluence notes that the average social media influencer has roughly 50,000 followers

Pricing Structure
Monthly subscription

Press Release
http://www.tapinfluence.com/category/tapinfluence-announcement/

More information
http://www.tapinfluence.com/

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Buyers Insights (by Lattice Engines)
September 24, 2015 New Products , , , ,

Product
Buyers Insights (by Lattice Engines)

Category
Predictive analytics

Function
Metrics & Insight

Great For
Sales organizations looking to grow sales productivity and increase sales overall.

Suitable For
B2C, B2B

Overview
Buyers Insights, a new CRM plug-in, embeds predictive recommendations and insights directly into a sales rep’s workflow to impact the sales cycle.

Three things to know:
  • Embeds predictive insights about buyers within a customer’s lead, account and opportunity workflows
  • Provides a single place with insights that reps can go to prepare for sales calls
  • Creates a feedback loop highlighting the performance of, recommendations and factors leading to close

Pricing Structure
Subscription

Press Release
http://lattice-engines.com/about/news/lattice-engines-launches-new-predictive-capabilities-for-boosting-sales-productivity-4

More information
http://lattice-engines.com/blog/sales-enablement-paving-the-last-predictive-mile-with-insights-and-execution

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B2C Marketing Cloud (by Emarsys)
September 24, 2015 New Products , , , ,

Product
B2C Marketing Cloud (by Emarsys)

Category
Marketing automation, Analytics

Function
Customer acquisition, engagement, retention

Great For
Creating personalized customer engagement at any scale–without the need for big marketing teams or IT

Overview
Helps retail and e-commerce companies build personalized, long-lasting, cross-channel relationships with customers and transform initial engagements into repeat purchases

Three things to know:
  • Helps brands turn big data into relationships, capturing real-time data from customers’ interactions across devices and channels
  • Creates a unified profile of each customer based on their behavior patterns using big data, machine learning, scoring and statistical modelling to help drive long-term revenue
  • Lets marketers automate and orchestrate multi-step, multi channel campaigns with relevant product recommendations triggered by specific customer interactions

Pricing Structure
Subscription

Installation
SAAS

Press Release
http://www.businesswire.com/news/home/20150915005681/en/Emarsys-Unveils-B2C-Marketing-Cloud-Personalized-Customer#.VgG2nvlVhBe

More information
http://emarsys.com/en/

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Share-by (by Storycloud)
September 24, 2015 New Products , , , , , ,

Product
Share-by (by Storycloud)

Category
Analytics, Content publishing, Social media management

Function
Customer engagement, Communications

Great For
Giving content publishers new control over how their content is consumed, monetized and shared.

Suitable For
B2C, Agency, Other

Overview
The permission-based content publishing platform aligns social networks with content publishing to share documents, music, pictures and videos, and immediately derive audience analytics.

Three things to know:
  • Share-by lets content providers determine who sees their content and determine an array of permissions such as, when, from what location, time of day, duration, numbers of views, downloads or shares, etc.
  • Publishers can iteratively build audiences, engage users and better monetize targeted audiences
  • Provides user-controlled file transferring for media, videos, music and various file formats with easy to interpret analytics, integrated social networking and ecommerce capabilities

Press Release
http://www.marketwired.com/press-release/storycloud-platform-launches-with-beta-release-first-permissions-based-publishing-solution-2055809.htm

More information
https://share.storycloud.com/#/

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Vungle Premium (by Vungle)
September 24, 2015 New Products , , , ,

Product
Vungle Premium (by Vungle)

Category
Video Advertising

Function
Branding/Creative

Great For
Video advertisers looking for advertising opportunities in top mobile apps.

Suitable For
B2C, Agency

Overview
Vungle launches Vungle Premium, a new programmatic private marketplace where brands and other video advertisers can find top mobile apps.

Three things to know:
  • Vungle Score is calculated using a proprietary algorithm to determine the quality of advertising opportunities in popular apps. For example, when apps peak in popularity, they receive a higher “score” that alerts advertisers to valuable inventory opportunities.
  • The Vungle Billboard taps a partnership with Nielsen DAR to provide demographic usage data for each app.
  • Premium will be an important tool to help brands seeking to shift their budgets from traditional advertising to a mobile environment.

Press Release
http://vungle.com/blog/2015/09/16/now-introducing-vungle-premium/

More information
http://vungle.com/premium/

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EventbriteSync (by Eventbrite)
September 24, 2015 New Products , , , ,

Product
EventbriteSync (by Eventbrite)

Category
Event Management, CRM

Function
Customer Acquisition

Great For
Sales and marketing professionals who need to integrate contacts made an industry events with their Salesforce CRM platform.

Suitable For
B2B, B2C

Overview
Combines the contacts gained from Eventbrite’s event ticketing platform into Salesforce’s CRM platform to help sales and marketers leverage relationships made at industry events.

Three things to know:
  • By setting up a sync between Eventbrite and Salesforce, marketers can control how and when to sync data: immediately, on a schedule, or on an ongoing basis
  • EventbriteSync creates a new contact record in Salesforce whenever someone new signs up for the event
  • The app also updates existing Salesforce records with any new information from the registration process

Pricing Structure
Free

Press Release
http://blog.eventbrite.com/introducing-eventbritesync/

More information
https://appexchange.salesforce.com/listingDetail?listingId=a0N30000000puK6EAI

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Updated Predictive Behavioral Analytics (by SYNTASA)
September 24, 2015 New Products ,

Product
Updated Predictive Behavioral Analytics (by SYNTASA)

Category
Predictive Analytics

Function
Metrics and Insights

Great For
Enterprises looking to overcome challenges with ingesting customer and marketing data into open source platform so they can successfully perform advanced analytics

Suitable For
B2B, B2C

Overview
SYNTASA’s newest version of its predictive behavioral analytics software offers accelerated ingestion and enrichment of web and mobile clickstream data, enhanced real-time analysis of customers’ first party data.

Three things to know:
  • Uncover predict behavioral patterns leading to specific outcomes
  • Organize data in a manner appropriate for performing advanced analytics
  • Combine other enterprise data sources from CRM and Call Centers

Pricing Structure
Subscription

Press Release
http://www.businesswire.com/news/home/20150915005151/en/CORRECTING-REPLACING-SYNTASA-Releases-Version-Predictive-Behavioral#.VgGxU99Viko

More information
http://syntasa.com/technology/

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CampaignDrive (by Pica9)
September 24, 2015 New Products , , , ,

Product
CampaignDrive (by Pica9)

Category
Location-based Marketing

Function
Content Creation & Distribution

Great For
Designers and brand managers

Suitable For
B2B, B2C

Overview
Pica9 adds content management capabilities to CampaignDrive, a marketing resource management (MRM) solution. Features enable designers and brand managers to fine-tune their templates for local marketing success

Three things to know:
  • New Add Tag Button inserts complex tags to automatically update documents with relevant information. This helps local marketers to understand their content options for documents and define what parts of templates are editable
  • Also two new content tags allow designers to mark certain fields as mandatory to alert users where to insert appropriate content before finalizing the documents
  • The Required Field and Required Change tags give designers the assurance that the branded local marketing templates stay within design boundaries

Pricing Structure
Monthly Subscription

Press Release
http://www.pica9blog.com/news/template-composition-gets-more-powerful

More information
http://www.pica9blog.com/features.html

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All posts by Sheryl Schultz

Mautic (by Allyde)
September 24, 2015 New Products , , , , , , ,

Product
Mautic (by Allyde)

Category
Marketing Automation

Function
Customer acquisition

Great For
Open source marketing solutions

Suitable For
B2B, B2C, Nonprofit, Government, Start-ups, Agencies

Overview
Mautic is the free and open source marketing automation system.

Three things to know:
  • Currently the sole marketing automation solution, now used by 21,000 businesses for social media marketing, lead management, e-mail, campaign tracking and reporting, etc.
  • Does not cap features and low number of contacts in a ‘fremium’ model – Allyde’s hosted version is capped at 2,500 contacts (a Pro plan is also available)
  • Customization and self-hosting: users can create modifications and customizations with the assistance of IT or developer resources

Pricing Structure
Monthly subscription, Annual subscription, Product is free

Prices start at
$12/month

Installation
No installation required

More information
http://mautic.org

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BigQuery (by Tapalytics)
September 24, 2015 New Products , ,

Product
BigQuery (by Tapalytics)

Category
Mobile App Analytics

Function
Metrics & Management

Great For
Service will enable B2Cs to see how consumers are using mobile apps

Suitable For
B2C

Overview
Taplytics’ new service leverages the data warehouse in the Google Cloud Platform for access to raw data to let marketers create custom dashboards or reports and run queries.

Three things to know:
  • BigQuery is part of Google’s Cloud Platform and is designed to analyze any amount of data extremely quickly
  • B2Cs can now query their mobile data so they can take a look at their mobile busines
  • The new service from Tapalytics is provided as an add-on

Pricing Structure
Monthly Subscription

Press Release
https://blog.taplytics.com/launch-taplytics-bigquery/

More information
https://taplytics.com/bigquery

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Customer Link (by LiveRamp)
September 24, 2015 New Products , , ,

Product
Customer Link (by LiveRamp)

Category
Customer Data Platform

Function
Customer Engagement

Great For
Marketers looking to gain greater insight across the tools they already use.

Suitable For
B2B, B2C

Overview
LiveRamp’s Customer Link connects campaign and sales data across channels and devices giving marketers a unified view of customer activity.

Three things to know:
  • Customer Link extends LiveRamp’s suite of open connectivity services to analyze cross-channel campaigns, perform closed-loop measurement, and refine audience models
  • Customer Link connects data across more than 200 integrated partners
  • Partnerships include Adobe, Analytic Partners, Beintoo, Compass, comScore, Datastream, Ensighten, Integral Ad Science, Kantar Shopcom, Krux, MarketShare, Marketing Evolution, MediaMath, Nielsen, Relevate, RUN, Stirista, TransUnion, V12, Vendigi, and Videology

Pricing Structure
Subscription

Press Release
http://www.acxiom.com/liveramp-announces-new-connectivity-service-enables-expansive-measurement-ecosystem/

More information
http://liveramp.com/

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