Mintigo releases Predictive Audiences for Marketo users

Mintigo has released Mintigo Predictive Audiences, a tool for Marketo customers to access and target high-quality audiences generated with […]

Terminus acquires analytics-attribution company Brightfunnel

Terminus, the B2B-focused vendor creating account based marketing solutions, has acquired BrightFunnel and its patent-pending multi-touch attribution platform. The […]

ZenIQ updates platform to 3.0 with AI, dashboards for ABM

ZenIQ 3.0 has launched as the new version of the marketing and sales orchestration platform. ZenIQ 3.0 more broadly measures […]

Demandbase relaunches B2b tool as ABM Platform

Demandbase relaunched its B2B marketing automation platform as Demandbase ABM Platform, with a simpler setup and ability to […]

How to get your data ready for Account Based Marketing

Accurate contact data is a pillar to ABM success. Orchestrated Account Based Marketing “plays” are multi-touch and multi-channel […]