Find the right native advertising tool for the job

The boss has assigned you the daunting task of launching a native advertising campaign, with a full report […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

DoubleVerify and Snap Announce Partnership for Brand Safety Initiative

DoubleVerify has announced a new joint initiative with Snap designed to provide better brand safety controls for Snapchat advertisers. DoubleVerify […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

MomentFeed Expands Paid Media Management for Multi-Location Brands

MomentFeed announced it has added a new native ad platform to its Paid Media Management (PPM) platform. MomentFeed […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

3 Steps to Managing Online Ads Like It’s 2017

Remember the old days when advertising meant creating pretty boxes that would hold up newspaper stories, and you’d […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

Take Aim with Retargeting Tools

You’ve got the fabulous product, you’ve got the eCommerce site up, you’re getting traffic and you’ve got some […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

The Candy Man’s Marketing Stack

M&Ms marked its 75th anniversary with a sweet marketing campaign called Celebrate with M.  While the candy was […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

Sizmek launches a new Data Hub that now includes audience segments from DMPs

Summary: Sizmek, a solution provider for Programmatic Creative ad-serving, launches a new Data Hub that integrates with data […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

How Marketers Can Use Experiential AI to Jump Start Video Marketing

Oren Boiman, CEO and co-founder of Magisto talks about how as marketers, we need innovation in digital video. […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

Coupon Tools for Savvy Marketers

Who doesn’t love to save money? Who wouldn’t love to lure a new customer by offering a discount […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

Sizmek Adds New Features and Enhancements to its Ad Builder

Summary: Sizmek, an open ad management company, has announced the release of new features, formats, and capabilities in […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

AppsFlyer Launches a New Ad Revenue Attribution Solution for Mobile Apps

Summary: AppsFlyer, a solution-provider of mobile attribution and marketing analytics, announced its new Ad Revenue Attribution solution. This […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

Criteo Introduces New Creative Technology to Deliver Optimal Ad Personalization and Consistent Branding

Summary: Criteo, a performance marketing technology company, introduces Kinetic Design, an ad creation technology that delivers visually stunning, […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

CallidusCloud Acquires Datahug to Gain the Technology of Predictive Sales Forecasting

By Sneha Nalawade, martechadvisor.com Summary: CallidusCloud, a global SaaS company that is headquartered in Dublin, has announced that […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

Smarter Click Technology Ltd Acquires MDNA Media to Expand its Digital Advertising Stack

By Smarter Click, prnewswire.com Summary: Smarter Click Technology has acquired Admedo’s performance marketing company MDNA Media this week. […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

DoubleVerify Launches Viewability Measurement with Nativo

By Sneha Nalawade, martechadvisor.com Summary: DoubleVerify, a marketing technology and services company that authenticates quality and performance across […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

LeadsRx Launches One Tracking Pixel to Aid Marketing Attribution

By beforeitsnews.com Summary: LeadsRx has launched its 2.0 product that includes, among other updates, a universal tracking pixel […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

Reddit Launches Ad Targeting Product Based on Site Visits

By Tamar Weinberg, marketingland.com Summary: In addition to subreddit ad targeting, an offering Reddit has provided for a […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

Criteo Launches A New Approach to Search With Criteo Predictive Search

  Summary: Criteo, a performance marketing technology company, announced the launch of Criteo Predictive Search, a product that […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

Criteo Launches A New Approach to Search With Criteo Predictive Search

By Shabana Arora, martechadvisor.com Summary: Criteo, a performance marketing technology company, announced the launch of Criteo Predictive Search, […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

Leap with Your Brand Into the Debate with Hashtag Marketing Tools.

By content.cabinetm.com Newsjacking, the David Meerman Scott-invention of “injecting your ideas into a breaking news story so you […]

Share on FacebookTweet about this on TwitterShare on LinkedIn