Google AdSense adds tool to raise up best ads

Google AdSense has released Ad Balance to allow users to reduce the number of ads shown by displaying only […]

Crossix launches programmatic tool for health care professionals

Crossix empowers healthcare companies and companies that care about health to plan, measure and optimize their marketing and […]

Tapjoy adds custom exchange rates, permanent currency sales to platform

Tapjoy is a mobile advertising and monetization platform that allows mobile app users to select ads to engage […]

AdQuick’s update allows advertisers to measure ROI of outdoor ads

AdQuick, the platform to purchase and measure outdoor advertising, announced it has added new analytics features to its […]

Ad Networks for advertisers, Ad Networks for Publishers

What’s an ad network and how do I use it? You want to get your ad in the […]

Kochava’s EXCHNG is a digital ad platform with blockchain

Kochava, provider of mobile attribution and marketing analytics products, has launched XCHNG (pronounced Exchange) to solve the problem […]

Global to combine acquisition AudioHQ with DAX to make largest audio advertising platform

Global, a UK-based company owning radio stations, has acquired U.S.-based AudioHQ, one of the biggest aggregators of digital audio […]

Data Gran launches AdOptimizer for Facebook, Instagram advertising

Data Gran launches AdOptimizer, a tool that can remove the human entirely from Facebook and Instagram advertising. AdOptimizer […]

Twitter launches Video Website Card to drive users to advertisers

Twitter Ads has launched the Video Website Card feature with an auto-playing video, a customizable headline, and destination URL […]

OpenDSP acquired by SRAX

OpenDSP, a demand-side platform, was acquired by SRAX, which provides an ad exchange platform and other tools to […]

Tools to fit your online holiday plan

Remember the old days when advertising meant creating pretty boxes that would hold up newspaper stories, and you’d […]

Nielsen to acquire Visual IQ, boosting understanding of Big Data

Nielsen Holdings has announced it will acquire Visual IQ, a MarTech vendor offering multi-touch attribution tools boosting ROI […]

Snapchat Ads adds 14 new companies to its Creative Partner program

Snapchat Ads has added 14 new companies to its Creative Partner program. Started in lieu of an open […]

LinkedIn launches Audience Network for native advertising

LinkedIn has launched Audience Network, a native advertising network, out of beta. LinkedIn Audience Network places Sponsored Content on vetted, third-party publishers […]

AdRoll updates B2B offering with ABM tools, Hubspot integration

AdRoll is continuing in the direction of becoming a full digital marketing provider with its relaunch of AdRoll B2B, […]

PowerChord adds weather triggers to advertising tool

PowerChord, Inc. announces the integration of new weather triggered advertising technology into its suite of multi-location digital marketing solutions […]

Facebook Dynamic Ads now tailored for realtors

Facebook introduced a version of its Dynamic Ads product that enables realtors to retarget people who browse home […]

Tru Optik, comScore partner to serve OTT clients

Tru Optik, the audience intelligence and data-management platform built for over-the-top (OTT) television, and comScore, a leading cross-platform […]

Snap Publisher helps marketers edit ads, video into vertical platform

Snapchat has launched Snap Publisher to solve the problem advertisers kept running up against on the platform: Snapchat requires all […]

Attribution Find out what channel is paying off for you

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — […]