Global to combine acquisition AudioHQ with DAX to make largest audio advertising platform

Global, a UK-based company owning radio stations, has acquired U.S.-based AudioHQ, one of the biggest aggregators of digital audio […]

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Data Gran launches AdOptimizer for Facebook, Instagram advertising

Data Gran launches AdOptimizer, a tool that can remove the human entirely from Facebook and Instagram advertising. AdOptimizer […]

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Twitter launches Video Website Card to drive users to advertisers

Twitter Ads has launched the Video Website Card feature with an auto-playing video, a customizable headline, and destination URL […]

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OpenDSP acquired by SRAX

OpenDSP, a demand-side platform, was acquired by SRAX, which provides an ad exchange platform and other tools to […]

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Tools to fit your online holiday plan

Remember the old days when advertising meant creating pretty boxes that would hold up newspaper stories, and you’d […]

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Nielsen to acquire Visual IQ, boosting understanding of Big Data

Nielsen Holdings has announced it will acquire Visual IQ, a MarTech vendor offering multi-touch attribution tools boosting ROI […]

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Snapchat Ads adds 14 new companies to its Creative Partner program

Snapchat Ads has added 14 new companies to its Creative Partner program. Started in lieu of an open […]

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LinkedIn launches Audience Network for native advertising

LinkedIn has launched Audience Network, a native advertising network, out of beta. LinkedIn Audience Network places Sponsored Content on vetted, third-party publishers […]

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AdRoll updates B2B offering with ABM tools, Hubspot integration

AdRoll is continuing in the direction of becoming a full digital marketing provider with its relaunch of AdRoll B2B, […]

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PowerChord adds weather triggers to advertising tool

PowerChord, Inc. announces the integration of new weather triggered advertising technology into its suite of multi-location digital marketing solutions […]

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Facebook Dynamic Ads now tailored for realtors

Facebook introduced a version of its Dynamic Ads product that enables realtors to retarget people who browse home […]

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Tru Optik, comScore partner to serve OTT clients

Tru Optik, the audience intelligence and data-management platform built for over-the-top (OTT) television, and comScore, a leading cross-platform […]

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Snap Publisher helps marketers edit ads, video into vertical platform

Snapchat has launched Snap Publisher to solve the problem advertisers kept running up against on the platform: Snapchat requires all […]

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Attribution Find out what channel is paying off for you

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — […]

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POSSIBLE joins global digital agency Wunderman

POSSIBLE, a creative agency serving global brands like Microsoft, Coca-Cola, and the Bill & Melinda Gates foundation, will […]

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RhythmOne extends audience with acquisitions from RadiumOne

RhythmOne is extending its programmatic platform with the acquisition of assets from RadiumOne, a data driven marketing platform. The […]

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Find the right native advertising tool for the job

The boss has assigned you the daunting task of launching a native advertising campaign, with a full report […]

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DoubleVerify and Snap Announce Partnership for Brand Safety Initiative

DoubleVerify has announced a new joint initiative with Snap designed to provide better brand safety controls for Snapchat advertisers. DoubleVerify […]

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MomentFeed Expands Paid Media Management for Multi-Location Brands

MomentFeed announced it has added a new native ad platform to its Paid Media Management (PPM) platform. MomentFeed […]

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3 Steps to Managing Online Ads Like It’s 2017

Remember the old days when advertising meant creating pretty boxes that would hold up newspaper stories, and you’d […]

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