DoubleVerify Launches Viewability Measurement with Nativo

By Sneha Nalawade, martechadvisor.com Summary: DoubleVerify, a marketing technology and services company that authenticates quality and performance across […]

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LeadsRx Launches One Tracking Pixel to Aid Marketing Attribution

By beforeitsnews.com Summary: LeadsRx has launched its 2.0 product that includes, among other updates, a universal tracking pixel […]

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Reddit Launches Ad Targeting Product Based on Site Visits

By Tamar Weinberg, marketingland.com Summary: In addition to subreddit ad targeting, an offering Reddit has provided for a […]

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Criteo Launches A New Approach to Search With Criteo Predictive Search

  Summary: Criteo, a performance marketing technology company, announced the launch of Criteo Predictive Search, a product that […]

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Criteo Launches A New Approach to Search With Criteo Predictive Search

By Shabana Arora, martechadvisor.com Summary: Criteo, a performance marketing technology company, announced the launch of Criteo Predictive Search, […]

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Leap with Your Brand Into the Debate with Hashtag Marketing Tools.

By content.cabinetm.com Newsjacking, the David Meerman Scott-invention of “injecting your ideas into a breaking news story so you […]

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Google buys FameBit to help creators get sponsorship and product placement deals

By Amy Gesenhues, marketingland.com Summary: Google has acquired its first influencer network, FameBit. FameBit is a self-service technology […]

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Marketing Day: Smartphone usage, Facebook events app & intelligent agents

By Barry Schwartz, marketingland.com   Facebook has become a popular place for people to pencil in their plans. […]

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Google Analytics desktop UI gets a refresh with navigation updates & customization tab

By google, analytics.googleblog.com Summary: Google Analytics desktop UI is getting a refresh. The new updates, which will be […]

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TapFwd Launches Mobile Data Marketplace

By Shabana Arora, martechadvisor.com Summary: TapFwd announced the launch of its mobile data marketplace. The company plans to […]

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Animoto Launches Marketing Video Builder to Create Professional Videos that Stand Out on Social Media

By Anthony Ha, techcrunch.com Summary: Animoto announces the launch of its Marketing Video Builder. The new video creation […]

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Criteo to Acquire HookLogic – Strengthening its Performance Marketing Platform

By bandt, bandt.com.au Summary: Criteo, the performance marketing technology company, announced that it has signed a definitive agreement […]

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The martech lowdown: 2016 trends in review and a look at our bright future

By James Green, marketingland.com What’s in store for martech? Columnist James Green takes a look at the trends […]

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Demandbase Launches DemandGraph to Power AI driven B2B Marketing

By Pranav Vadehra, martechadvisor.com Summary: Demandbase launched a next generation ABM solution for Oracle Marketing Cloud. With Demandbase […]

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Marketing Day: Facebook now at 4M advertisers, Salesforce’s Commerce Cloud & more

By Amy Gesenhues, marketingland.com Here’s our recap of what happened in online marketing today, as reported on Marketing […]

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Tapad Introduces New Cross-Device Optimization Metric, Viewable Exposure Time (VET)

By prnewswire.com NEW YORK, Sept. 28, 2016 /PRNewswire/ — Tapad, the leader in cross-device marketing technology, today announced […]

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Tapad Introduces New Cross-Device Optimization Metric, Viewable Exposure Time (VET)

By tmcnet.com Summary: Tapad, a cross-device marketing solution announced a new metric for cross-device marketers, Viewable Exposure Time […]

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Why would someone turn a back on good marketing?

By huffingtonpost.com Ask about marketing pet peeves and you’re going to get an earful. But there’s a common […]

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Google Introduces TrueView for Action Ads on YouTube

By content.cabinetm.com Summary: Google introduces a new format for YouTube TrueView video ads called TrueView for action.With TrueView […]

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Optimove Integrates with DoubleClick by Google for Customer Retention Marketing

By Shabana Arora, martechadvisor.com Summary: Optimove, the Customer Marketing Cloud, announces a new integration with DoubleClick by Google. […]

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