Google buys FameBit to help creators get sponsorship and product placement deals

By Amy Gesenhues, marketingland.com Summary: Google has acquired its first influencer network, FameBit. FameBit is a self-service technology […]

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Marketing Day: Smartphone usage, Facebook events app & intelligent agents

By Barry Schwartz, marketingland.com   Facebook has become a popular place for people to pencil in their plans. […]

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Google Analytics desktop UI gets a refresh with navigation updates & customization tab

By google, analytics.googleblog.com Summary: Google Analytics desktop UI is getting a refresh. The new updates, which will be […]

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TapFwd Launches Mobile Data Marketplace

By Shabana Arora, martechadvisor.com Summary: TapFwd announced the launch of its mobile data marketplace. The company plans to […]

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Animoto Launches Marketing Video Builder to Create Professional Videos that Stand Out on Social Media

By Anthony Ha, techcrunch.com Summary: Animoto announces the launch of its Marketing Video Builder. The new video creation […]

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Criteo to Acquire HookLogic – Strengthening its Performance Marketing Platform

By bandt, bandt.com.au Summary: Criteo, the performance marketing technology company, announced that it has signed a definitive agreement […]

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The martech lowdown: 2016 trends in review and a look at our bright future

By James Green, marketingland.com What’s in store for martech? Columnist James Green takes a look at the trends […]

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Demandbase Launches DemandGraph to Power AI driven B2B Marketing

By Pranav Vadehra, martechadvisor.com Summary: Demandbase launched a next generation ABM solution for Oracle Marketing Cloud. With Demandbase […]

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Marketing Day: Facebook now at 4M advertisers, Salesforce’s Commerce Cloud & more

By Amy Gesenhues, marketingland.com Here’s our recap of what happened in online marketing today, as reported on Marketing […]

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Tapad Introduces New Cross-Device Optimization Metric, Viewable Exposure Time (VET)

By prnewswire.com NEW YORK, Sept. 28, 2016 /PRNewswire/ — Tapad, the leader in cross-device marketing technology, today announced […]

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Tapad Introduces New Cross-Device Optimization Metric, Viewable Exposure Time (VET)

By tmcnet.com Summary: Tapad, a cross-device marketing solution announced a new metric for cross-device marketers, Viewable Exposure Time […]

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Why would someone turn a back on good marketing?

By huffingtonpost.com Ask about marketing pet peeves and you’re going to get an earful. But there’s a common […]

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Google Introduces TrueView for Action Ads on YouTube

By content.cabinetm.com Summary: Google introduces a new format for YouTube TrueView video ads called TrueView for action.With TrueView […]

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Optimove Integrates with DoubleClick by Google for Customer Retention Marketing

By Shabana Arora, martechadvisor.com Summary: Optimove, the Customer Marketing Cloud, announces a new integration with DoubleClick by Google. […]

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SteelHouse Introduces Creative Suite to Reinvent the Way Digital Ads Are Created

By prnewswire.com Summary: The SteelHouse Creative Suite, a new category of creative software, lets marketers and designers create […]

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LinkedIn Adds Conversion Tracking for Sponsored Updates

By Ken Yeung, venturebeat.com Summary: LinkedIn has added new conversion tracking capabilities to its Campaign Manager tool to […]

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Voucher program key to Lyft-Budweiser fight against drunk driving

By mashable.com Lyft and Budweiser are working together on a campaign to fight drunk driving and raise each […]

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Google Analytics App Gets Data Insights in Plain English

By Sneha Nalawade, martechadvisor.com Summary: Google, the search engine company, has announced that it has added automatically generated […]

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Report: More than two-thirds of digital media time now mobile, apps 50 percent

By Greg Sterling, marketingland.com According to July data from comScore, smartphone apps now constitute 50 percent of all digital media […]

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When Creative lets its freak flag fly, there are tools to support genius

By mashable.com Major brands like Old Spice, Skittles and Mountain Dew have pushed absurdism to new heights, Mashable […]

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