Take Aim with Retargeting Tools

You’ve got the fabulous product, you’ve got the eCommerce site up, you’re getting traffic and you’ve got some […]

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The Candy Man’s Marketing Stack

M&Ms marked its 75th anniversary with a sweet marketing campaign called Celebrate with M.  While the candy was […]

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Sizmek launches a new Data Hub that now includes audience segments from DMPs

Summary: Sizmek, a solution provider for Programmatic Creative ad-serving, launches a new Data Hub that integrates with data […]

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How Marketers Can Use Experiential AI to Jump Start Video Marketing

Oren Boiman, CEO and co-founder of Magisto talks about how as marketers, we need innovation in digital video. […]

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Coupon Tools for Savvy Marketers

Who doesn’t love to save money? Who wouldn’t love to lure a new customer by offering a discount […]

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Sizmek Adds New Features and Enhancements to its Ad Builder

Summary: Sizmek, an open ad management company, has announced the release of new features, formats, and capabilities in […]

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AppsFlyer Launches a New Ad Revenue Attribution Solution for Mobile Apps

Summary: AppsFlyer, a solution-provider of mobile attribution and marketing analytics, announced its new Ad Revenue Attribution solution. This […]

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Criteo Introduces New Creative Technology to Deliver Optimal Ad Personalization and Consistent Branding

Summary: Criteo, a performance marketing technology company, introduces Kinetic Design, an ad creation technology that delivers visually stunning, […]

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CallidusCloud Acquires Datahug to Gain the Technology of Predictive Sales Forecasting

By Sneha Nalawade, martechadvisor.com Summary: CallidusCloud, a global SaaS company that is headquartered in Dublin, has announced that […]

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Smarter Click Technology Ltd Acquires MDNA Media to Expand its Digital Advertising Stack

By Smarter Click, prnewswire.com Summary: Smarter Click Technology has acquired Admedo’s performance marketing company MDNA Media this week. […]

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DoubleVerify Launches Viewability Measurement with Nativo

By Sneha Nalawade, martechadvisor.com Summary: DoubleVerify, a marketing technology and services company that authenticates quality and performance across […]

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LeadsRx Launches One Tracking Pixel to Aid Marketing Attribution

By beforeitsnews.com Summary: LeadsRx has launched its 2.0 product that includes, among other updates, a universal tracking pixel […]

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Reddit Launches Ad Targeting Product Based on Site Visits

By Tamar Weinberg, marketingland.com Summary: In addition to subreddit ad targeting, an offering Reddit has provided for a […]

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Criteo Launches A New Approach to Search With Criteo Predictive Search

  Summary: Criteo, a performance marketing technology company, announced the launch of Criteo Predictive Search, a product that […]

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Criteo Launches A New Approach to Search With Criteo Predictive Search

By Shabana Arora, martechadvisor.com Summary: Criteo, a performance marketing technology company, announced the launch of Criteo Predictive Search, […]

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Leap with Your Brand Into the Debate with Hashtag Marketing Tools.

By content.cabinetm.com Newsjacking, the David Meerman Scott-invention of “injecting your ideas into a breaking news story so you […]

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Google buys FameBit to help creators get sponsorship and product placement deals

By Amy Gesenhues, marketingland.com Summary: Google has acquired its first influencer network, FameBit. FameBit is a self-service technology […]

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Marketing Day: Smartphone usage, Facebook events app & intelligent agents

By Barry Schwartz, marketingland.com   Facebook has become a popular place for people to pencil in their plans. […]

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Google Analytics desktop UI gets a refresh with navigation updates & customization tab

By google, analytics.googleblog.com Summary: Google Analytics desktop UI is getting a refresh. The new updates, which will be […]

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TapFwd Launches Mobile Data Marketplace

By Shabana Arora, martechadvisor.com Summary: TapFwd announced the launch of its mobile data marketplace. The company plans to […]

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