Analytics to find out what your customers say

Your customers are talking. Are you listening? Really listening? Getting out in front of the trends and issues […]

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Pramata adds AI capabilities to customer, partner and supplier data platform

Pramata updated its platform for holding and analyzing existing contracts by adding a suite of AI-enabled features to […]

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LinkedIn Website Demographics shows job title, company of web visitors

LinkedIn is launching Website Demographics, a free reporting tool that lets you see what types of professionals are […]

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Linqia adds predictive analytics to influencer marketing platform

Linqia has just revamped its Performance Platform so that it does more than find social media mavens who […]

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Survey platform Qualtrics evolves to produce predictive analytics product

Qualtrics, which had released a number of experience management tools in the past year, today announced its predictive […]

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Netscribes launches Onsense marketing intelligence platform

Netscribes has announced the launch of its Onsense market intelligence platform. The new platform helps firms keep track of what […]

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Amadeus launches analytics platform Destination Insight for destination marketing organizations

Destination Insight equips destination marketing organizations (DMOs) with timely insights into the competition and traveler intentions. DMOs in […]

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Track Mobile Customers with these Tools

You know your audience is moving. They’re online looking at your product, they float away, sometimes to come […]

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Raise Your Customer Loyalty Game with Data Analytics

Customer loyalty programs are no longer just colorful punch cards that fill your wallet.  Today, customer loyalty is […]

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What to Measure in Marketing ROI?

Acquiring and engaging with customers in today’s vast digital omnisphere is a far more enormous task than ever […]

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As Inbound Calls Rise, New Tools Needed to Measure Reach

Most ads are not going to tell you to “don’t wait, call now, operators are standing by” because […]

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Dashboards for when everything soars

Is your dashboard telling you all you need to know? Speed? Altitude? Where you are on the map? Are […]

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Civis Analytics Releases Web-based Survey App for Brands and Marketers

Summary: Civis Analytics, a data science company, has announced that it has released a self-service survey application, Civis […]

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Viant Announces the Acquisition of Adelphic

Summary: Viant, an advertising technology company, has announced that it has signed a contract to acquire cross-channel advertising […]

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DataSift Partners with LinkedIn, Launches PYLON for LinkedIn Engagement Insights

Summary: DataSift, a platform which delivers Human Data intelligence into business processes and BI tools in real time, […]

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SAP Buys Attribution Software Company Abakus

Summary: SAP announced the acquisition of Abakus, an attribution system that applies game theory to forecast scenarios that […]

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AppsFlyer Launches a New Ad Revenue Attribution Solution for Mobile Apps

Summary: AppsFlyer, a solution-provider of mobile attribution and marketing analytics, announced its new Ad Revenue Attribution solution. This […]

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Measure marketing success across multiple channels

Are your marketing efforts generating sales? Measure your reach across channels with these multi-channel analytics tools. In the […]

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Proof Delivers Business Impact Analytics for Marketing and Communications

Summary: Proof launches a software platform to accurately compute both marketing attribution and the true business impact of […]

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Visual Analytics tools for marketers drowning in data

If you have even a few MarTech tools on board, you can find yourself swimming in data. We […]

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