CallRail adds feature detecting new keywords in call transcriptions

CallRail, a call tracking and analytics provider, has announced the launch of Call Highlights, an AI-driven extension of […]

Engagement Labs adds AI to TotalSocial analytics platform

Engagement Labs has updated its  TotalSocial product with version 3.0, incorporating an artificial intelligence  and machine learning engine […]

STACK UPdate: Woopra Customer Journey Analytics

With the launch of its Customer Journey Analytics platform, Woopra has extended its offering beyond marketing analytics to […]

Acquisition of LEAP helps BlueVenn boost analytics on its Customer Data Platform

BlueVenn announced the purchase of LEAP Media Solutions (LEAP), a provider of customer analytics and marketing campaign services […]

Stop digging for customer analytics

Does it feel like you’re digging deep into your data and only finding random details on your customers? […]

Fastbase opens database to all Google Analytics users

Google Analytics users now have full access to the database run by Fastbase, the visitor analytics platform. Google […]

BlueVenn adds R programming language to boost predictive analytics

BlueVenn is now integrating R programming language to enhance its predictive analytics capabilities. BlueVenn platform users can create powerful […]

Analytics to find out what your customers say

Your customers are talking. Are you listening? Really listening? Getting out in front of the trends and issues […]

Pramata adds AI capabilities to customer, partner and supplier data platform

Pramata updated its platform for holding and analyzing existing contracts by adding a suite of AI-enabled features to […]

LinkedIn Website Demographics shows job title, company of web visitors

LinkedIn is launching Website Demographics, a free reporting tool that lets you see what types of professionals are […]

Linqia adds predictive analytics to influencer marketing platform

Linqia has just revamped its Performance Platform so that it does more than find social media mavens who […]

Survey platform Qualtrics evolves to produce predictive analytics product

Qualtrics, which had released a number of experience management tools in the past year, today announced its predictive […]

Netscribes launches Onsense marketing intelligence platform

Netscribes has announced the launch of its Onsense market intelligence platform. The new platform helps firms keep track of what […]

Amadeus launches analytics platform Destination Insight for destination marketing organizations

Destination Insight equips destination marketing organizations (DMOs) with timely insights into the competition and traveler intentions. DMOs in […]

Track Mobile Customers with these Tools

You know your audience is moving. They’re online looking at your product, they float away, sometimes to come […]

Raise Your Customer Loyalty Game with Data Analytics

Customer loyalty programs are no longer just colorful punch cards that fill your wallet.  Today, customer loyalty is […]

What to Measure in Marketing ROI?

Acquiring and engaging with customers in today’s vast digital omnisphere is a far more enormous task than ever […]

As Inbound Calls Rise, New Tools Needed to Measure Reach

Most ads are not going to tell you to “don’t wait, call now, operators are standing by” because […]

Dashboards for when everything soars

Is your dashboard telling you all you need to know? Speed? Altitude? Where you are on the map? Are […]

Civis Analytics Releases Web-based Survey App for Brands and Marketers

Summary: Civis Analytics, a data science company, has announced that it has released a self-service survey application, Civis […]