Amadeus launches analytics platform Destination Insight for destination marketing organizations

Destination Insight equips destination marketing organizations (DMOs) with timely insights into the competition and traveler intentions. DMOs in […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

Track Mobile Customers with these Tools

You know your audience is moving. They’re online looking at your product, they float away, sometimes to come […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

Raise Your Customer Loyalty Game with Data Analytics

Customer loyalty programs are no longer just colorful punch cards that fill your wallet.  Today, customer loyalty is […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

What to Measure in Marketing ROI?

Acquiring and engaging with customers in today’s vast digital omnisphere is a far more enormous task than ever […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

As Inbound Calls Rise, New Tools Needed to Measure Reach

Most ads are not going to tell you to “don’t wait, call now, operators are standing by” because […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

Dashboards for when everything soars

Is your dashboard telling you all you need to know? Speed? Altitude? Where you are on the map? Are […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

Civis Analytics Releases Web-based Survey App for Brands and Marketers

Summary: Civis Analytics, a data science company, has announced that it has released a self-service survey application, Civis […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

Viant Announces the Acquisition of Adelphic

Summary: Viant, an advertising technology company, has announced that it has signed a contract to acquire cross-channel advertising […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

DataSift Partners with LinkedIn, Launches PYLON for LinkedIn Engagement Insights

Summary: DataSift, a platform which delivers Human Data intelligence into business processes and BI tools in real time, […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

SAP Buys Attribution Software Company Abakus

Summary: SAP announced the acquisition of Abakus, an attribution system that applies game theory to forecast scenarios that […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

AppsFlyer Launches a New Ad Revenue Attribution Solution for Mobile Apps

Summary: AppsFlyer, a solution-provider of mobile attribution and marketing analytics, announced its new Ad Revenue Attribution solution. This […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

Measure marketing success across multiple channels

Are your marketing efforts generating sales? Measure your reach across channels with these multi-channel analytics tools. In the […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

Proof Delivers Business Impact Analytics for Marketing and Communications

Summary: Proof launches a software platform to accurately compute both marketing attribution and the true business impact of […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

Visual Analytics tools for marketers drowning in data

If you have even a few MarTech tools on board, you can find yourself swimming in data. We […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

CallidusCloud Acquires Datahug to Gain the Technology of Predictive Sales Forecasting

By Sneha Nalawade, martechadvisor.com Summary: CallidusCloud, a global SaaS company that is headquartered in Dublin, has announced that […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

Yellowfin Will Unveil Advanced Data Visualization Features in New BI Platform

By Sneha Nalawade, martechadvisor.com Summary: Yellowfin, a global firm specializing in business intelligence and analytics software, officially launched […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

Brainshark and Highspot Partner to Equip Sales Teams with Solution for Enhanced Training, Coaching and Content

By Shabana Arora, martechadvisor.com Summary: Brainshark, Inc. and Highspot, Inc. have entered into a strategic partnership to empower […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

eFlyerMaker Integrates With MatcherAnalytics to Deliver Personalized Email Campaigns Built on Predictive Analytics

By promotionworld.com Summary: With its integration of MatcherAnalytics, eFlyerMaker is now the only email marketing software to offer […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

SmartBase Solutions Announces Acquisition of Group 3 Marketing

By cbs8.com Summary: SmartBase Solutions LLC announced that it has acquired the assets of Group 3 Marketing of […]

Share on FacebookTweet about this on TwitterShare on LinkedIn

The State of Marketing Technology, in 12 Charts

By dillonmbaker, contently.com Summary: When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for […]

Share on FacebookTweet about this on TwitterShare on LinkedIn