SAP Buys Attribution Software Company Abakus

Summary: SAP announced the acquisition of Abakus, an attribution system that applies game theory to forecast scenarios that […]

AppsFlyer Launches a New Ad Revenue Attribution Solution for Mobile Apps

Summary: AppsFlyer, a solution-provider of mobile attribution and marketing analytics, announced its new Ad Revenue Attribution solution. This […]

Measure marketing success across multiple channels

Are your marketing efforts generating sales? Measure your reach across channels with these multi-channel analytics tools. In the […]

Proof Delivers Business Impact Analytics for Marketing and Communications

Summary: Proof launches a software platform to accurately compute both marketing attribution and the true business impact of […]

Visual Analytics tools for marketers drowning in data

If you have even a few MarTech tools on board, you can find yourself swimming in data. We […]

CallidusCloud Acquires Datahug to Gain the Technology of Predictive Sales Forecasting

By Sneha Nalawade, martechadvisor.com Summary: CallidusCloud, a global SaaS company that is headquartered in Dublin, has announced that […]

Yellowfin Will Unveil Advanced Data Visualization Features in New BI Platform

By Sneha Nalawade, martechadvisor.com Summary: Yellowfin, a global firm specializing in business intelligence and analytics software, officially launched […]

Brainshark and Highspot Partner to Equip Sales Teams with Solution for Enhanced Training, Coaching and Content

By Shabana Arora, martechadvisor.com Summary: Brainshark, Inc. and Highspot, Inc. have entered into a strategic partnership to empower […]

eFlyerMaker Integrates With MatcherAnalytics to Deliver Personalized Email Campaigns Built on Predictive Analytics

By promotionworld.com Summary: With its integration of MatcherAnalytics, eFlyerMaker is now the only email marketing software to offer […]

SmartBase Solutions Announces Acquisition of Group 3 Marketing

By cbs8.com Summary: SmartBase Solutions LLC announced that it has acquired the assets of Group 3 Marketing of […]

The State of Marketing Technology, in 12 Charts

By dillonmbaker, contently.com Summary: When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for […]

Google Analytics desktop UI gets a refresh with navigation updates & customization tab

By google, analytics.googleblog.com Summary: Google Analytics desktop UI is getting a refresh. The new updates, which will be […]

The Metrics That Marketers Muddle

By sloanreview.mit.edu “Despite their importance, five popular marketing metrics are regularly misunderstood and misused,” notes MIT Sloan Management […]

Percolate Introduces New Analytics Platform to Offer Real-time Visibility and Reporting on Campaign, Content, and Team Performance

By Shabana Arora, martechadvisor.com Summary: Percolate announces  several new product features for its enterprise software platform for marketers. […]

Salesforce Introduces Einstein — an AI layer for all its clouds

By Mia Dand, Rohan Ayyar, Bob Stutz, Heike Young, salesforce.com Summary: Salesforce announces a layer of artificial intelligence […]

Attunity Introduces New SAP Data Integration Solution for Analytics and Big Data

By Attunity Ltd., prnewswire.com Summary: Attunity, a provider of Big Data management software solutions, announced today Attunity Replicate […]

Predictive Analytics are the Veg-O-Matic of today’s marketer

By marketplace.siriusdecisions.com Kerry Cunningham has a piece talking about how predictive analytics vendors are making Ron Popeil-like claims […]

Google Analytics App Gets Data Insights in Plain English

By Sneha Nalawade, martechadvisor.com Summary: Google, the search engine company, has announced that it has added automatically generated […]

Chatsuite Introduces Chatbot Platform for Agencies to Effectively Scale Chatbot Capabilities Across Campaigns

By Shabana Arora, martechadvisor.com Summary: Chatsuite, the comprehensive Chat Marketing Platform, announced today the launch of the chatbot […]

Analyze this: The most popular MarTech tool is…(we just told you)

By marketingdive.com Marketing Dive has some seriously interesting intel from a new study. Among the key pieces are: […]