Terminus acquires analytics-attribution company Brightfunnel

Terminus, the B2B-focused vendor creating account based marketing solutions, has acquired BrightFunnel and its patent-pending multi-touch attribution platform. The […]

Cravelabs’ new location intelligence tool simplifies data science

Cravelabs has launched DropIn Vantage as its latest set of industry-leading, location intelligence tools for media planning, location analytics, […]

SAP Hybris guesses customer’s age, adds cross-channel attribution

Updates to SAP Hybris released this week include facial recognition software that can determine a shopper’s gender and […]

DemandJump launches new attribution tool Traffic Cloud

DemandJump, an AI-based marketing platform, today introduces Traffic Cloud™. The first-of-its-kind solution maps networks of traffic between sources […]

Bizible becomes only attribution provider with LinkedIn Ads integration

Bizible is now a partner in LinkedIn’s Marketing Partner Program. That makes Bizible the only marketing attribution and planning […]