Openprise launches Data Marketplace to simplify third-party integrations

Openprise, the leader in data orchestration solutions for marketing and sales, today announced the availability of Openprise Data […]

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Datorama Launches SmartLenses data visualization tool

Datorama, a marketing intelligence company, has launched a new data visualization tool called SmartLenses. SmartLenses analyzes your top […]

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Data Mining tools for storytellers

Data mining tools, in essence, are software programs that help you look at your information in new ways, […]

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Openprise Announces New Data Diagnostic Capability in Openprise Data Automation on the Salesforce AppExchange

Summary: Openprise announced that it has launched Openprise Data Automation on the Salesforce AppExchange.  With Openprise Data Automation, […]

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CallidusCloud Acquires Datahug to Gain the Technology of Predictive Sales Forecasting

By Sneha Nalawade, martechadvisor.com Summary: CallidusCloud, a global SaaS company that is headquartered in Dublin, has announced that […]

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Magento Announces Extensions for Magento 1.x on Its Magento Marketplace, Seeks Betterment of Developers and Merchants

By Sneha Nalawade, martechadvisor.com Summary: Magento Commerce, a provider of cloud-based digital commerce solutions, has announced updates to […]

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SmartBase Solutions Announces Acquisition of Group 3 Marketing

By cbs8.com Summary: SmartBase Solutions LLC announced that it has acquired the assets of Group 3 Marketing of […]

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Optimove Launches Optibot, the CRM Optimization Bot to Automate Campaign Analysis

By Shabana Arora, martechadvisor.com Summary: Optimove launches Optibot, the marketing industry’s first CRM optimization bot. Optibot uses Artificial […]

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Demandbase Launches DemandGraph to Power AI driven B2B Marketing

By Pranav Vadehra, martechadvisor.com Summary: Demandbase launched a next generation ABM solution for Oracle Marketing Cloud. With Demandbase […]

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6 Golden Rules For Creating Marketing Personas In The New Digital World | Inc.com

By inc.com “When it comes to creating personas, you need to gather data. When it comes to gathering […]

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Attunity Introduces New SAP Data Integration Solution for Analytics and Big Data

By Attunity Ltd., prnewswire.com Summary: Attunity, a provider of Big Data management software solutions, announced today Attunity Replicate […]

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OtherLevels Announces Release of OtherLevels 2 Second Generation Digital Marketing Automation Platform

By prnewswire.com Summary: OtherLevels announces the release of OtherLevels 2 enabling marketers to leverage eight different messaging formats, […]

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HPE Aruba Introduces Developer-Ready, Mobile First, Platform to Unlock the Potential of Modern IT Infrastructures

By businesswire.com Summary: Aruba, a Hewlett Packard Enterprise company, announces the launch of Aruba Mobile First Platform, a […]

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Oceanos Joins ABM Cloud for Salesforce, the First-Ever Account-Based Marketing Partnership for the Salesforce Platform

By content.cabinetm.com Summary: Oceanos has joined the ABM Cloud for Salesforce program, founded by Terminus and officially launched […]

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Episerver Acquires Omnichannel Personalization Vendor Peerius

By prnewswire.com Summary: Episerver, a global provider of a single platform to manage digital content, commerce, and marketing […]

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Teradata Corp. Announces New Updates for Teradata Aster Analytics

By prnewswire.com Summary: Teradata Corp. announced new deployment options for Teradata Aster Analytics on Hadoop and Teradata Aster […]

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TUNE Launches Multiverse for Marketers to Determine Return on Ad Spend Across All Their Partners in One Platform

By tune, prweb.com Summary: TUNE launches Multiverse in response to marketer demand for mobile ad spend and attribution […]

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Turning Consumer Data into Dollars

By FinancialBrand, thefinancialbrand.com By Naseer Nasim, CEO at Baker Hill With the wealth of insights that data provides […]

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Self-Service Behavioral Analytics: The Next Evolution of Marketing Tech

By Kim Truong, martechadvisor.com Kim Truong, Director of Marketing, Interana highlights that marketers need to be armed with […]

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LEGO Shares Building Blocks for Social Media Content Fans Love

Named recently as the “world’s most powerful brand” by Brand Finance, the LEGO company is both a consumer-goods […]

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