Accenture acquires Brand Learning to boost end-to-end marketing

Consulting giant Accenture has acquired Brand Learning, boosting its end-to-end marketing and sales transformation. Brand Learning has served leading […]

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WHOSAY launches platform matching marketers with influencers

WHOSAY has launched a WHOSAY Match Platform that pairs marketers with the influencers who will best help their brands. […]

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SoftBank Robotics Introduces Pepper Promoter

  SoftBank Robotics unveils Pepper Promoter at Collision tech conference (May 2 – 4, New Orleans). Pepper is a humanoid robot […]

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Build a Community Around Your Brand with These Tools

A social media community built around your brand isn’t something you can just pull out of a hat. […]

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Logo Tools for Startup Marketers

The Telegraph said 2016 was a record for new start-ups, reporting “between January and June, 29 people for […]

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A CMO’s View: For PepsiCo, martech is central to shaping the consumer experience

PepsiCo CMO Seth Kaufman shares how his teams are using martech across the brand’s entire product line. After […]

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Innovid Revolutionizes Video With First Omni-Channel Marketing Cloud Integrations

Summary: Video ad platform Innovid will integrate with marketing clouds from IBM, Adobe and Oracle to allow video […]

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mParticle Partners with Pinterest on New Audience-Centric Marketing Solutions

By prnewswire.com Summary: mParticle, the multi-screen customer data platform, today announced it has partnered with Pinterest as part […]

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DoubleVerify Launches Viewability Measurement with Nativo

By Sneha Nalawade, martechadvisor.com Summary: DoubleVerify, a marketing technology and services company that authenticates quality and performance across […]

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Snipp Launches New Product Bringing Enterprise-Class “Loyalty-In-A-Box” to Mass Consumer Brands

By marketwired.com Summary: Snipp Interactive Inc., a global provider of digital marketing promotions, rebates and loyalty solutions, has […]

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LiveRamp Launches IdentityLink for Marketing Technology Providers

By Sneha Nalawade, martechadvisor.com Summary: LiveRamp, a provider of omnichannel identity resolution, announced the launch of IdentityLink for […]

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SmartBase Solutions Announces Acquisition of Group 3 Marketing

By cbs8.com Summary: SmartBase Solutions LLC announced that it has acquired the assets of Group 3 Marketing of […]

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Google buys FameBit to help creators get sponsorship and product placement deals

By Amy Gesenhues, marketingland.com Summary: Google has acquired its first influencer network, FameBit. FameBit is a self-service technology […]

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Criteo to Acquire HookLogic – Strengthening its Performance Marketing Platform

By bandt, bandt.com.au Summary: Criteo, the performance marketing technology company, announced that it has signed a definitive agreement […]

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Mavrck Integrates with Adobe Audience Manager to Enable Brands to Enhance their Influencer Marketing

By Shabana Arora, martechadvisor.com Summary: Mavrck, the micro-influencer marketing platform and activation engine, announces a partnership with Adobe. […]

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Webfluential Launches Quotes, the first ever quoting engine for influencers

By wave3news, wave3.com Summary: Webfluential launches the first ever quoting engine for social influencers, called Quotes. Social influencers […]

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The Future Of Messaging Apps – Forrester

By blogs.forrester.com Two years ago, Forrester made the claim that mobile was the new face of social. With […]

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Percolate Introduces New Analytics Platform to Offer Real-time Visibility and Reporting on Campaign, Content, and Team Performance

By Shabana Arora, martechadvisor.com Summary: Percolate announces  several new product features for its enterprise software platform for marketers. […]

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Develop A Successful Content Marketing Strategy With These 6 Questions | Marketing Insider Group

By Michael Brenner, marketinginsidergroup.com When it comes to Content Marketing, the folks at Marketing Insider say it’s easy […]

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Which Marketing Channels Have the Best ROI Measurability?

By marketingprofs.com Executives say email and search are the two marketing channels for which it is easiest to […]

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