Cisco acquires BroadSoft’s cloud-based tools

Cisco is set to acquire publicly-held BroadSoft and its cloud-based tools. Cisco will seek to deploy BroadSoft’s cloud-based […]

LeadsRx Launches One Tracking Pixel to Aid Marketing Attribution

By beforeitsnews.com Summary: LeadsRx has launched its 2.0 product that includes, among other updates, a universal tracking pixel […]

The martech lowdown: 2016 trends in review and a look at our bright future

By James Green, marketingland.com What’s in store for martech? Columnist James Green takes a look at the trends […]

MediaValet, an Oracle Marketing AppCloud Partner, Announces Integration Into Oracle Eloqua

By marketwired.com Summary: MediaValet,  a provider of cloud-based digital asset management software (DAMS), announced a new application on […]

OtherLevels Announces Release of OtherLevels 2 Second Generation Digital Marketing Automation Platform

By prnewswire.com Summary: OtherLevels announces the release of OtherLevels 2 enabling marketers to leverage eight different messaging formats, […]

Episerver Acquires Omnichannel Personalization Vendor Peerius

By prnewswire.com Summary: Episerver, a global provider of a single platform to manage digital content, commerce, and marketing […]

Chatsuite Introduces Chatbot Platform for Agencies to Effectively Scale Chatbot Capabilities Across Campaigns

By Shabana Arora, martechadvisor.com Summary: Chatsuite, the comprehensive Chat Marketing Platform, announced today the launch of the chatbot […]

Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?

By marketingprofs.com MMM and attribution measure the value and performance of your marketing activities. Both are sophisticated models […]

Vizury Announces Growth Marketing Platform Engage Commerce

Summary: Vizury, the growth marketing technology company, announced today the launch of the Engage Commerce platform that helps […]

Experian’s second annual #SuiteLife Awards recognizes top brands for exceptional marketing campaigns

Experian Marketing Services MAC Cosmetics, American Eagle Outfitters, GODIVA Chocolatier, Neiman Marcus, Finish Line and others acknowledged for […]

Mobile-First Marketing Will Keep You Ahead of the Competition

With the constant development of new mobile digital technologies, mobile devices have become an integral part of our […]

Digital Marketing Jargons That You Should Know

The digital marketing world is constantly evolving. New techniques, tools and tactics are filling up your inbox as […]

OneSpot Launches Content Sequencing® Application on Oracle Marketing AppCloud to Deliver Personalized Branded Editorial Content in Email

OneSpot, the only content marketing platform powered by Content Sequencing®, today announced it has launched its proprietary technology […]