Newsletter Tools for Small Businesses

Your business is big enough to have regular updates on products and offerings, but an email blast isn’t […]

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Vidyard introduces ViewedIt, a new way to use personal video to create more engaging emails and increase conversions

Summary: Vidyard, the video platform for business, launches ViewedIt Enterprise, a business-class edition of ViewedIt, the free video-recording […]

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Automate your approach to visual Content Marketing trends

We’re all up in our “trends to watch in 2017” stories. This isn’t one of them. When looking […]

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What metrics do you need to measure?

When you build your marketing stack, you need to be thinking about a metrics layer — with email, […]

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Pinterest tools supporting your marketing dreams

Pinterest, the social media platform and online mood board, is a marketer’s dream. Not only are you tapping […]

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Starter Online Marketer’s Marketing Technology Stack

Online marketing is not for the meek. Reading the piece last week in Forbes on getting started in […]

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Are your marketing references out-of-date?

No brand wants to be the old professor lecturing about the Cold War in reference to Bruce Jenner’s […]

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Blogging Platforms for Content Marketing Strategies

Content is key, and you’ve decided blogging is the best strategy. You have subject matter, subject matter experts […]

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Explainer Video Tools All Control Freaks Can Use

Cute, memorable: We’ve all seen those basic explainer videos that show you how to scramble an egg, use […]

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Use zombies to keep your marketing team on track

Marketer, you’re not alone. We know you’re drawing up marketing plans you need your team to use. You’re […]

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Coolly marketing when you have a story

Every story about marketing and Millennials is about the fact that Millennials care about causes, and you need […]

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Innovid Revolutionizes Video With First Omni-Channel Marketing Cloud Integrations

Summary: Video ad platform Innovid will integrate with marketing clouds from IBM, Adobe and Oracle to allow video […]

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Content Marketing like Mae West

When setting a content marketing strategy, is scarcity or abundance your goal? Abundance is favored today in a […]

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ICX Media Launches First Creator-Centric Digital Video Management Platform

By ICX Media, Inc., prnewswire.com Summary: ICX Media, Inc., a next generation multi-platform distribution and marketing intelligence technology […]

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LeadsRx Launches One Tracking Pixel to Aid Marketing Attribution

By beforeitsnews.com Summary: LeadsRx has launched its 2.0 product that includes, among other updates, a universal tracking pixel […]

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LiveRamp Launches IdentityLink for Marketing Technology Providers

By Sneha Nalawade, martechadvisor.com Summary: LiveRamp, a provider of omnichannel identity resolution, announced the launch of IdentityLink for […]

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Content Marketers: Measure Your Success

By entrepreneur.com Entrepreneur talks about strategies to make content marketing work for you, and while it’s not just […]

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Brainshark and Highspot Partner to Equip Sales Teams with Solution for Enhanced Training, Coaching and Content

By Shabana Arora, martechadvisor.com Summary: Brainshark, Inc. and Highspot, Inc. have entered into a strategic partnership to empower […]

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Aberdeen Group Introduces Major Updates to Ci Technology Data Set

By Sneha Nalawade, martechadvisor.com Summary: Aberdeen Group has announced new enhancements to their Ci Technology Data Set, a […]

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Conductor Unveils Insight Stream, Tech that Transforms Big Marketing Data into Personalized Insights

By marketwired.com Summary: Conductor today announced the launch of Insight Stream, a new way to deliver business intelligence […]

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