Starter Online Marketer’s Marketing Technology Stack

Online marketing is not for the meek. Reading the piece last week in Forbes on getting started in […]

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Are your marketing references out-of-date?

No brand wants to be the old professor lecturing about the Cold War in reference to Bruce Jenner’s […]

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Blogging Platforms for Content Marketing Strategies

Content is key, and you’ve decided blogging is the best strategy. You have subject matter, subject matter experts […]

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Explainer Video Tools All Control Freaks Can Use

Cute, memorable: We’ve all seen those basic explainer videos that show you how to scramble an egg, use […]

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Use zombies to keep your marketing team on track

Marketer, you’re not alone. We know you’re drawing up marketing plans you need your team to use. You’re […]

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Coolly marketing when you have a story

Every story about marketing and Millennials is about the fact that Millennials care about causes, and you need […]

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Innovid Revolutionizes Video With First Omni-Channel Marketing Cloud Integrations

Summary: Video ad platform Innovid will integrate with marketing clouds from IBM, Adobe and Oracle to allow video […]

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Content Marketing like Mae West

When setting a content marketing strategy, is scarcity or abundance your goal? Abundance is favored today in a […]

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ICX Media Launches First Creator-Centric Digital Video Management Platform

By ICX Media, Inc., prnewswire.com Summary: ICX Media, Inc., a next generation multi-platform distribution and marketing intelligence technology […]

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LeadsRx Launches One Tracking Pixel to Aid Marketing Attribution

By beforeitsnews.com Summary: LeadsRx has launched its 2.0 product that includes, among other updates, a universal tracking pixel […]

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LiveRamp Launches IdentityLink for Marketing Technology Providers

By Sneha Nalawade, martechadvisor.com Summary: LiveRamp, a provider of omnichannel identity resolution, announced the launch of IdentityLink for […]

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Content Marketers: Measure Your Success

By entrepreneur.com Entrepreneur talks about strategies to make content marketing work for you, and while it’s not just […]

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Brainshark and Highspot Partner to Equip Sales Teams with Solution for Enhanced Training, Coaching and Content

By Shabana Arora, martechadvisor.com Summary: Brainshark, Inc. and Highspot, Inc. have entered into a strategic partnership to empower […]

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Aberdeen Group Introduces Major Updates to Ci Technology Data Set

By Sneha Nalawade, martechadvisor.com Summary: Aberdeen Group has announced new enhancements to their Ci Technology Data Set, a […]

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Conductor Unveils Insight Stream, Tech that Transforms Big Marketing Data into Personalized Insights

By marketwired.com Summary: Conductor today announced the launch of Insight Stream, a new way to deliver business intelligence […]

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You will respect my domain authority: Do SEO like Cartman

By Kat Powers (KatPowers), forbes.com Your email strategy can boost your SEO if you’re like Cartman from South […]

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Once you have a theme, dressing up content is easy with these tools

By cabinetm.com One of the most enjoyable parts of Halloween is getting to dress up. Right? Marketing Insider […]

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Once you have a theme, dressing up content is easy with these tools

By cabinetm.com One of the most enjoyable parts of Halloween is getting to dress up. Right? Marketing Insider […]

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eFlyerMaker Integrates With MatcherAnalytics to Deliver Personalized Email Campaigns Built on Predictive Analytics

By promotionworld.com Summary: With its integration of MatcherAnalytics, eFlyerMaker is now the only email marketing software to offer […]

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The State of Marketing Technology, in 12 Charts

By dillonmbaker, contently.com Summary: When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for […]

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