Acquisition of LEAP helps BlueVenn boost analytics on its Customer Data Platform

BlueVenn announced the purchase of LEAP Media Solutions (LEAP), a provider of customer analytics and marketing campaign services […]

BlueVenn, Throtle partner to add ID resolution services, richer customer profiles

BlueVenn, leading Customer Data Platform (CDP) and multi-channel campaign management vendors, announce today a strategic partnership with Throtle, […]

Appcues for Product Adoption launched to better customer experience

Appcues for Product Adoption launched this week to enable companies to directly reach, influence, and engage users from within […]

Infographic: How to do customer care on social media

Any brand with a social media account has learned that customer care in those public spaces, is necessary, demanding […]

European privacy laws are coming – what will they mean for you?

In 199 days, the GDPR becomes law, changing the relationship between marketers and the EU consumers they target. […]

LiveRamp releases IdentityLink for Agencies to scale people-based marketing

Axciom company LiveRamp has launched a new omnichannel customer indenty tool, this time aimed at agencies. The LiveRamp […]

Gigya launches Enterprise Preference Manager to give customers more control over data

Gigya has launched Enterprise Preference Manager to help organizations build customer trust and address upcoming privacy regulations, including the […]

SAP to acquire Gigya to boost customer identity tools

SAP has announced its intention to acquire Gigya. The acquisition, once complete, would bring Gigya’s consent-based identity data […]

Lytics launches Orchestrate to help marketers see the customer journey

Lytics launches Orchestrate to help marketers see the customer journey. Orchestrate has a visual interface allowing marketers to […]

PowerChord adds weather triggers to advertising tool

PowerChord, Inc. announces the integration of new weather triggered advertising technology into its suite of multi-location digital marketing solutions […]

Adbrain adds AI to customer identity tools

Adbrain has added AI to its customer identity tools. Adbrain’s new multi-dimensional identity methodology creates cohorts of identities across […]

When does customer voting mean lost sales?

Having customers vote by telling you they’ll order your product is a great thing. But how can voting […]

CrowdTwist releases loyalty app within Oracle Cloud Marketplace

CrowdTwist, a provider of multichannel loyalty and engagement solutions, launched a loyalty and engagement application through Oracle Cloud […]

Brearton: Are You Playing Hide and Seek With Your Customers?

CabinetM Co-Founder Anita Brearton made sure CabinetM’s Contact Us page was up-to-snuff before writing about the problem of […]

Chatbots to help you be all things to all customers

We’d all like to be all things to all customers, but even the most dogged marketer has to […]

Webdam Launches Keyword Suggestion Tool using Machine Learning Technology

Summary: Webdam, a solution-provider of digital asset management, announced a new keyword suggestion tool that uses machine learning […]

Clutch Acquires Persio to Boost Mobile Customer Engagement Possibilities

Summary: Clutch, a customer management and marketing analytics company, acquired intelligent mobile promotions platform Persio to add powerful […]

Don’t drag customers out on bad dates

Are you talking at your customer and not letting that person get a word in edgewise? Are you […]

Get Great Reviews With These Ratings Tools

Good reviews are nothing less than gold for a marketer. Even when traditional marketing fails to hit the […]

Trapit Expands Social Selling Platform with New Features for Social Listening, Marketing Platform Integration, and More

Summary: Trapit, a platform that aids brands for social selling and employee advocacy, announced new tools that significantly […]