Gmail adds hyperlinked phone, address functions

Gmail was updated by Google this week to have key features linked to other applications. Using Android, iOS, or […]

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Trigger functions added to Evergage for Email

Evergage, the real-time personalization platform company, announced triggered email capabilities. Now, digital marketers can use Evergage’s platform to […]

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Hubspot buys email targeting company Kemvi

Hubspot, specializing in inbound marketing products and its CRM, has acquired Kemvi. Kemvi’s main product is DeepGraph, which […]

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Campaign Monitor Insights launched to add deep analytics to email

Campaign Monitor has launched Insights, an analytics suite providing every customer with a complete view into the health and […]

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Zeta Global acquires Boomtrain to boost machine learning offerings

Boomtrain, a machine learning driven marketing technology platform that uses artificial intelligence to drive personalized messaging across all […]

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On-boarding Email Subscribers: Your Digital Handshake

With the world on high alert over digital privacy, you might be taking a second look at your email […]

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Need leads? Try email appending tools

The team wants to hit “launch” on an email campaign, and you’re the one with the bad news: […]

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Return Path Acquires ThreatWave to Enhance its Email Optimization Solutions

Summary: Email data solutions provider Return Path has acquired ThreatWave, an email data company that captures and processes […]

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MailChimp Introduces Facebook Ad Campaigns

Summary: MailChimp announced the rollout of Facebook Ad Campaigns to help users reach new customers and engage with […]

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Email tools for your marketing stack

Email is king for so many marketers and we’re all looking for an edge when it comes to […]

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Keep your sender reputation intact with Verification tools

When you have massive email lists you’re using to send valuable collateral out, it can get very frustrating […]

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Campaign Monitor Unveils Email Marketing and Automation for Microsoft Dynamics

By marketingio.com Summary: Campaign Monitor, unveiled Campaign Monitor for Microsoft Dynamics. Now every Microsoft Dynamics CRM customer has […]

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eFlyerMaker Integrates With MatcherAnalytics to Deliver Personalized Email Campaigns Built on Predictive Analytics

By promotionworld.com Summary: With its integration of MatcherAnalytics, eFlyerMaker is now the only email marketing software to offer […]

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Vision6 Announces International Expansion of Email Marketing Automation Software

By prnewswire.com Summary: Vision6, an integrated marketing solution for email and marketing automation, announced its plans for expansion […]

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Consumers prefer marketing offers via email over social media according to new study | ZDNet

By zdnet.com According to the ‘Adobe Email Survey 2016,’ our time on email has in creased by 17 […]

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Free Your Marketing of the Rules to Get Success

By marketinginsidergroup.com When it comes to marketing, sometimes you need to upend the model to achieve the goals. […]

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The martech lowdown: 2016 trends in review and a look at our bright future

By James Green, marketingland.com What’s in store for martech? Columnist James Green takes a look at the trends […]

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Breaking Up With Your Email Subscribers to Build a Better List

By cabinetm.com It’s not you, it’s me. I think we need space. You’ve been growing distant, I can […]

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Skyword Launches Marketo Integration as Part of Its Latest Skyword + Marketing Automation Solution

By markets.financialcontent.com Summary: Skyword Inc., a content marketing technology and services company, announced a two-pronged integration with Marketo, […]

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Welcome emails that add up for customers

By soundest.stfi.re Well-crafted welcome emails add up really quickly, according to Soundest:  A welcome email and series of […]

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