Breaking Up With Your Email Subscribers to Build a Better List

By It’s not you, it’s me. I think we need space. You’ve been growing distant, I can […]

Skyword Launches Marketo Integration as Part of Its Latest Skyword + Marketing Automation Solution

By Summary: Skyword Inc., a content marketing technology and services company, announced a two-pronged integration with Marketo, […]

Welcome emails that add up for customers

By Well-crafted welcome emails add up really quickly, according to Soundest:  A welcome email and series of […]

Send Marketing emails like you’re job hunting

By How to write the perfect email subject line for job hunting in Business Insider this week […]

New Delivra Platform Enhances Behavioral Targeting and Tracks Browse History for Advanced Segmentation

By Shabana Arora, Summary: Email marketing software provider Delivra has unveiled the next evolution of its platform, […]

Litmus and Microsoft Partner to Make Email Better

By Paul Farnell, See Paul Farnell’s Posts, Summary: Litmus and Microsoft are teaming up to make email […]

4 Reasons to Start Planning for the Holiday Email Marketing Rush Now!

Black Friday, the unofficial start of the holiday season, is just a little more than three months away. […] Announces Actions, Powering Omni-Channel, Customer-Centric Experiences

Summary:, a behavioral messaging platform for automating hyper-personalized customer communication, announced Actions, extending the platform’s rich […]

How to Write Marketing Emails That Get Results

To some, email marketing can seem antiquated and even prehistoric when compared to more cutting-edge tactics such as SEO, […]

Experian’s second annual #SuiteLife Awards recognizes top brands for exceptional marketing campaigns

Experian Marketing Services MAC Cosmetics, American Eagle Outfitters, GODIVA Chocolatier, Neiman Marcus, Finish Line and others acknowledged for […]

Dems and GOP agree: Website is at heart of marketing a president

Marketers are taking note of the digital strategies the U.S. presidential hopefuls are using.  With the Democratic National […]

Drip Acquired by Leadpages

Summary: Following the recent integration of Drip, the acquisition will now provide businesses with a more dynamic digital […]

Carusele Creates New Influencer Marketing ROI White Paper

Summary: Carusele, an industry leader in Influencer and Content Marketing, has announced its latest release, a new whitepaper […]

Bluecore and Olapic Integrate to Implement Personalized Email Campaigns

Summary: The new partnership between Bluecore and Olapic will enable brands personalization within email campaigns. Category: Email Marketing Function: Customer […]

BlueHornet Partners with PowerInbox to Deliver Dynamic Email Capabilities

Summary: BlueHornet Integrates PowerInbox DynamicMail into its platform to boost opportunities for email marketers. Category: Email Marketing Function: Branding, Customer […]

Adoption of AdRoll-Marketo Integration Doubles as Customers Experience Significant ROI Gains

Summary: AdRoll, the performance marketing platform, has announced it has more than doubled the size of its Marketo […]

6 Surprising Ways for Growth Hacking Your Digital Startup to Success

There was no turning back. They had little food, disease was taking its toll and the instructions he had […]

How to build the ultimate campaign dashboard

Campaign Marketing is a little different from other areas. While content or email marketing, for example, may have […]

Litmus Acquires Content Curation Tool, Curated

Summary: Litmus has acquired Curated, a content curation tool that allows users to easily collect, curate, and publish […]