Coming to Boston for the MarTech conference?

ChiefMartec just announced its speaker list for the 2017 MarTech conference in Boston, including Anita Brearton, CEO of […]

Pegasystems Extends Cloud Partnerships with Pivotal, Azure and AWS

Pegasystems has added Microsoft Azure and Amazon Web Services to its network of cloud partnerships, advancing the Cambridge, […]

Talk: Women women and VC funding

Women are now the majority owners of 38% of US businesses. Yet these firms employ only 8% of […]

Cloverleaf Named a 2017 Cool Vendor in Consumer Goods Manufacturing by Gartner

Cloverleaf, providers of  AI-driven retail technology for brick-and-mortar marketers and merchandisers, has been named a “Cool Vendor” in the […] Announces Partnership, Distribution with Infinium Global Research, the leading provider of market intelligence reports, has entered into a partnership with Infinium Global Research. MarketResearch offers a […]

SoftBank Robotics Introduces Pepper Promoter

  SoftBank Robotics unveils Pepper Promoter at Collision tech conference (May 2 – 4, New Orleans). Pepper is a humanoid robot […]

Facebook Reintroduces Atlas For Attribution Tracking

Facebook announced that Advanced Measurement will be a feature of the Facebook Business Manager. Rather than rely on the cookie, Advanced Measurement features cross-channel measurement […]

CabinetM Founders on ‘First Ever List of Female Marketing Technologists’

How do you make sure you get all points of view in the Marketing Technology world? You get […]

Report: Marketers Set Sights High on Innovation in 2017

2017 could be a landmark year for marketing innovation. With more than two-thirds of marketers citing continued growth […]

Marketing budget increases: Tips for wielding a double-edged sword for 2017

Many CMOs this year will find themselves with an increased budget — and with it, increased accountability for […]

Adding Fuel to the Life Cycle Marketing Fire: How Marketers Are Converting Data into Revenue

Kerry Liu, CEO of Rubikloud, discusses how retailers can make the most of their big data insights and […]

Predictive Marketing: The Next Must-Have Technology for CMOs

The more data-driven marketing becomes, the easier it is for CMOs to attribute closed deals directly to their […]

Pepsi CMO: Marketing Technology is a jungle to naviagate

By “We used to wake up and have to deal with a small vegetable garden of choices, […]

CabinetM’s Carrie Forbes talks marketing, high-growth food and beverage companies

By So you’ve formulated a great product where you think there is a big market. Now how […]

Marketo, HubSpot and Oracle Just Got Lapped by Artificial Intelligence

By There’s a lot of buzz around Artificial Intelligence (AI), machine learning and natural language processing. Platforms […]

Marketing Technology as a Strategic Asset

By Last week, the marketing strategy consultancy Lenati released their report Marketing Technology as a Strategic Asset, the result of […]

Dell Buys EMC for $67 Billion in the Largest Deal in Tech History

By Summary: While not a MarTech deal, it is hard to ignore the largest acquisition in tech […]

Customer Experience Leaders Reveal Their CX Blueprint

By IQPC Exchange, Summary: Most if not all industries continue to be affected by the digital evolution, […]

2Q16 Email Deliverability Benchmarks

By Some 24% of email messages sent by brands in the second quarter of 2016 never made […]

A/B Testing is Critical Tool in Fast-moving Online World: Q&A with Oren Cohen, Optimizely

By Lindsay Rowntree, lindsrowntree, A/B testing has been around for a few years now and is an optimisation […]