Toluna adds QuickCommunities to QuickSurveys platform

Toluna, provider of on-demand, real-time digital consumer insights by survey, launched QuickCommunities, a do-it-yourself product enabling you to build, […]

The Art of the Modern Marketing Plan: Wisdom from the CEO

Anita Brearton, our co-founder at CabinetM, writes in CMSWire that you need to have a real, strategic marketing plan, […]

Survey: Lack of budget and strategy impeding marketing tech goals | FierceCMO

By marketingio.com Summary: The “Marketing Technology Trends Survey Summary Report” from Ascend2 polled 261 marketing influencers on how […]

Which Marketing Channels Have the Best ROI Measurability?

By marketingprofs.com Executives say email and search are the two marketing channels for which it is easiest to […]

Time Inc. Acquires Bizrate Insights

By businesswire.com Summary: Time Inc. announced its acquisition of Bizrate Insights, a voice of the consumer data company […]

It’s time to get strategic about marketing technology

By diginomica.com Summary: Anyone who tells you it’s easy to build your marketing technology stack uses a content […]

Marketing Myopia: Can you avoid it by listening to customers?

By hbr.org Marketing Myopia: The ability to be so nearsighted you cannot see that you’re not giving your […]

Self-Service Behavioral Analytics: The Next Evolution of Marketing Tech

By Kim Truong, martechadvisor.com Kim Truong, Director of Marketing, Interana highlights that marketers need to be armed with […]

11 Qualities Creative CMOs Must Have In 2016 And Beyond

With the rise of data-driven marketing, many are left wondering if there is any value left in being […]

Expert Confessions: What Would You Change in Digital Marketing?

At the end of last year, HubSpot posted its “2015 State of Inbound Report,” which discussed the most […]

Think older workers struggle with technology? Think again

Conventional thinking assumes that older workers have trouble adapting to new technologies. That notion is nothing more than […]

Are Marketers Optimistic About the Rest of 2016?

Most marketers in the US say they think that revenue will increase through the rest of 2016 and […]

3 Major Marketing Insights From Pokemon Go

Pokemon Go is a wildly popular AR (augmented reality) game from Nintendo that has become a social media […]

The State of Online Video in 2016

The percentage of consumers who watch 10 or more hours of online video each week is steadily increasing, […]

3 Change Management Tips for Adopting New Marketing Technology

While CMOs can continue to add to their budgets to bring in advanced technology for propelling, tracking, measuring […]

Do Consumers Like Emojis in Marketing Messages?

How do consumers feel about seeing emojis in marketing messages? Do their feelings toward emojis change depending on […]

How do marketers succeed? Increasingly it’s by knowing technology

We all know what drives marketing success is that spark that connects brand and heart, need and consumer. […]

How Content Marketers Feel They Measure Up to Their Peers

Do marketers consider their content strategies more successful or less successful than the strategies of their competitors? Read […]

Mid-Year Marketing Checklist

Summary: Heidi Cohen reminds us that we’re halfway through the year and advises marketers to do a mid-year […]

Skyscraper Content the Right Way: How to Truly Help Your Readers

There’s a new obsession in content marketing circles. It’s negatively affecting my reading experience and making it increasingly […]