Salesfusion Announces New “Emerging Business Solution” for SMBs

Salesfusion expands its B2B marketing automation suite with a new Emerging Business Solution. The offering is geared towards the […]

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Keeping track of 100s of Marketing Automation tools.

In just the Marketing Automation category, from 2016 to 2017, the marketing technology landscape grew yet again, by […]

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What to Measure in Marketing ROI?

Acquiring and engaging with customers in today’s vast digital omnisphere is a far more enormous task than ever […]

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Openprise Announces New Data Diagnostic Capability in Openprise Data Automation on the Salesforce AppExchange

Summary: Openprise announced that it has launched Openprise Data Automation on the Salesforce AppExchange.  With Openprise Data Automation, […]

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CallidusCloud Acquires Datahug to Gain the Technology of Predictive Sales Forecasting

By Sneha Nalawade, martechadvisor.com Summary: CallidusCloud, a global SaaS company that is headquartered in Dublin, has announced that […]

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Magento Announces Extensions for Magento 1.x on Its Magento Marketplace, Seeks Betterment of Developers and Merchants

By Sneha Nalawade, martechadvisor.com Summary: Magento Commerce, a provider of cloud-based digital commerce solutions, has announced updates to […]

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LiveRamp Launches IdentityLink for Marketing Technology Providers

By Sneha Nalawade, martechadvisor.com Summary: LiveRamp, a provider of omnichannel identity resolution, announced the launch of IdentityLink for […]

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SharpSpring Integrates With PieSync to Enable Their Customers to Extend the Power of their Marketing Technology Stacks

By SharpSpring, Inc., globenewswire.com Summary: SharpSpring, a provider of cloud-based marketing technologies, announced the launch of its native […]

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Campaign Monitor Unveils Email Marketing and Automation for Microsoft Dynamics

By marketingio.com Summary: Campaign Monitor, unveiled Campaign Monitor for Microsoft Dynamics. Now every Microsoft Dynamics CRM customer has […]

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SmartBase Solutions Announces Acquisition of Group 3 Marketing

By cbs8.com Summary: SmartBase Solutions LLC announced that it has acquired the assets of Group 3 Marketing of […]

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Vision6 Announces International Expansion of Email Marketing Automation Software

By prnewswire.com Summary: Vision6, an integrated marketing solution for email and marketing automation, announced its plans for expansion […]

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The State of Marketing Technology, in 12 Charts

By dillonmbaker, contently.com Summary: When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for […]

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Marketing Day: Smartphone usage, Facebook events app & intelligent agents

By Barry Schwartz, marketingland.com   Facebook has become a popular place for people to pencil in their plans. […]

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Buying a marketing platform? What can your team already handle?

By content.cabinetm.com When buying a marketing platform there are steps to take, for sure. Strategy, cost, function are […]

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Skyword Launches Marketo Integration as Part of Its Latest Skyword + Marketing Automation Solution

By markets.financialcontent.com Summary: Skyword Inc., a content marketing technology and services company, announced a two-pronged integration with Marketo, […]

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OtherLevels Announces Release of OtherLevels 2 Second Generation Digital Marketing Automation Platform

By prnewswire.com Summary: OtherLevels announces the release of OtherLevels 2 enabling marketers to leverage eight different messaging formats, […]

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Marketo Adds Account-Based Marketing Features to its Platform

By prnewswire.com Summary: Marketo announces the availability of Marketo Account-Based Marketing (ABM) bringing together sales and marketing teams […]

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The Must-Have Social Media Tool Every Content Marketer Needs

By Sonia Simone, copyblogger.com What if we told you about an ultra powerful, infinitely flexible social media tool […]

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New Delivra Platform Enhances Behavioral Targeting and Tracks Browse History for Advanced Segmentation

By Shabana Arora, martechadvisor.com Summary: Email marketing software provider Delivra has unveiled the next evolution of its platform, […]

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Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?

By marketingprofs.com MMM and attribution measure the value and performance of your marketing activities. Both are sophisticated models […]

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