Marketo Adds Account-Based Marketing Features to its Platform

By prnewswire.com Summary: Marketo announces the availability of Marketo Account-Based Marketing (ABM) bringing together sales and marketing teams […]

The Must-Have Social Media Tool Every Content Marketer Needs

By Sonia Simone, copyblogger.com What if we told you about an ultra powerful, infinitely flexible social media tool […]

New Delivra Platform Enhances Behavioral Targeting and Tracks Browse History for Advanced Segmentation

By Shabana Arora, martechadvisor.com Summary: Email marketing software provider Delivra has unveiled the next evolution of its platform, […]

Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?

By marketingprofs.com MMM and attribution measure the value and performance of your marketing activities. Both are sophisticated models […]

Marketo Got Sold What Does This Mean For Industry?

By business2community.com by Warren Knight Its valuation is almost twice of Eloqua, which was acquired by Oracle not […]

Self-Service Behavioral Analytics: The Next Evolution of Marketing Tech

By Kim Truong, martechadvisor.com Kim Truong, Director of Marketing, Interana highlights that marketers need to be armed with […]

ActiveDEMAND Now Providing Integrated Appointment Scheduling

By prweb.com Summary: ActiveDEMAND, an integrated marketing platform that helps digital marketing agencies create, execute and track the […]

How Leveraging Technology Can Empower Your ABM Campaigns

By Shabana Arora, martechadvisor.com Account-Based Marketing (ABM) works wonders for organizations that infuse it into their marketing strategies. […]

What’s In Your SkillStack? Q&A with Top 40 Demand Marketer Jessica Weimer

It’s never been a more exciting time to be a demand generation professional, especially when it comes to […]

BlueVenn help The Belfry take control of its marketing data

Summary: Award winning, luxury hotel and resort takes control of its data to better understand its customer base and […]

Microsoft Updates Office Apps with the Addition of New Features

Summary: Microsoft has announced some new updates to its productivity software of Office 365. These new updates will […]

Twilio Introduces Sync, an API for Developers That Synchronizes Real-Time App Data

Summary: Twilio, a provider of communication-as-a-service (CaaS), has announced the launch of Twilio Sync, which is a new […]

Rio Olympics give marketers a chance to try out new tools

In Brazil’s cosmopolitan city Rio de Janeiro, athletes from 88 countries will competing for sports gold in the […]

Integrating Online Video with Your Marketing Tech Stack

Video by itself is an effective, engaging content form that provides high ROI, and integrating your online video […]

Vista Equity Partners Acquires Marketo for $1.79 Billion, PE Firm’s Second Acquisition Since April

Summary: Marketo’s new acquisition with Vista Equity Partners to include an all-cash deal valued at $1.79 billion and […]

Openprise’s free new tool, Openprise Data Diagnostic

Summary: Data Diagnostic lets anyone with Marketo or Salesforce better understand the quality of their data so they […]

Attention Marketers: How Bots Can Help You Build Instant Credibility with Sales

Lindsay Sanchez, Executive Vice President and Head of Marketing, Kore suggests on ways the bots can bridge the […]

Full Circle Insights Launches Campaign Attribution Analytics Solution

Summary: Full Circle Insights Launches Campaign Attribution, a Groundbreaking Analytics Solution that Measures Campaign Performance and Marketing’s Impact […]

Your Must-Have Marketing Technology In 2016

The average marketer today is far different than the average marketer of ten, or even five, years ago. […]

The One Thing Your Account-Based Marketing Strategy Is Missing

Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized […]